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10 Best Qualtrics Competitors and Alternatives in 2021

Nov 12, 2021

13 mins read

Tanuj Diwan

10 Best Qualtrics Competitors and Alternatives to check out in 2021

Even though Qualtrics is a top-tier management solution that allows you to create and analyze customer and employee surveys, people still try to switch to different Qualtrics competitors. We will tell you why this is happening and introduce some of the best Qualtrics alternatives, along with their main features, pros, cons, and pricing. 

Is this the right time to look for a Qualtrics Competitor?

Many reasons have been put forward by the customers as they look for the best Qualtrics International competitors. As Qualtrics International was obtained by SAP two years back, the merger created headlines and even caused a dip in SAP share prices.

High pricing and low collaboration features have also pulled the customers from Qualtrics. Here are the main reasons why it is the right time to look for a Qualtrics competitor. 

  • The Merger!

As mentioned above, the merger of Qualtrics International and SAP has made the headlines two years back. As it caused a considerable drop in SAP share prices, some customers are worried. It is common for an acquisition to cause practical issues for the existing customers, especially since they are most sensitive to the uncertainties caused by a merger. 

  • Not user-friendly

According to reports, Qualtrics had the highest percentage of negative reviews that described “user experience.” In addition, many customers complain that the software wasn’t intuitive and required training to get the most out of it. Collaboration is also necessary to share surveys with your team. But, Qualtrics does not offer adaptable collaboration choices.

  • Too Pricey

As contrasted to the current survey tools available in the market, Qualtrics is a bit costly. Even after spending a huge amount of money, you just get access to limited features only. 

  • Focus is fixed on large enterprises only

Qualtrics mainly focus on large enterprises only. Therefore, it is not suitable for mid-market and growth-stage companies. Smaller companies surely have to look for some best Qualtrics alternatives for surveying. 

So, here are the 10 Best Qualtrics Competitors and Alternatives of 2021

Stop right there! No more scavenging Google for best Qualtrics competitors.

After some research, we’ve listed out the top 10 Qualtrics International competitors and alternatives for 2021. Take a look.

1. SurveySensum 

SurveySensum dashboard

SurveySensum is an AI-powered end-to-end customer experience management platform that facilitates SMEs and growth-stage businesses to act effectively on your feedback. 

When to launch surveys, what questions to ask, how to analyze results and prioritize actions to hit business targets, everything will be taken care of. It provides the technology to create and share surveys, set up notifications to close the loop, analyze the data with real-time journey-based dashboards, and understand verbatims with Text & Sentiment analysis to prioritize actions.

Its CX consultants and implementation teams help you run your CX program so you can focus on driving results. Moreover, the teams’ guide you on which touchpoints to capture feedback on and which metric is suitable for your objectives such as NPS, CES, CSAT, train you or your teams on how to close the loop and guide you on how to combine business data and CX data to get buy-in from your management to take action.

And one more thing! It is a FREE alternative to Qualtrics as well!

Best features 

  • In-built survey templates

Use inbuilt survey templates to build effective and audience-specific surveys for different touchpoints at lightning speed. Moreover, their teams will help you with WHEN to launch WHICH survey at WHICH touchpoint.

  • Closing the loop

Closing the loop is highly important. And their team helps you do it. They’ll help you with what to do with the feedback collected and how to make it more actionable. And, how to reach out to the customers to let them know that you are working on their feedback.

  • End to end feedback management

There is no point in measuring the feedback if you are not acting on it. Their team helps you from taking the feedback from the right audience at the right time to eventually improving your service or product to improve the customer experience.

  • Seamless Integrations

Going back and forth from multiple apps is a hassle. They can integrate their platform with the tools you already use to create a seamless workflow. This gives all the information you need about the customer on ONE platform.

  • Contact Management

When you have too many customer personas and a huge audience pool, you need to manage it. SurveySensum allows you to store, organize, and manage all the information about your customers easily.

  • Text Analytics

Leveraging the potential of machine learning, Text analysis helps you identify top customer complaints from thousands of the feedback. It gives you top trends on what your customer is most frustrated about so that you can immediately work on those issues.

Other features: Quick Online Surveys, WhatsApp Surveys, Multilingual Surveys, Role-based Dashboards, and more.


  • Easy to use
  • 360-degree solution for customer professionals
  • Makes feedback actionable
  • Good customer service
  • Great value for money


  • Need to add more integrations
  • Basic – Free
  • Starter – $49/month
  • Professional – $199/month
  • Enterprise – Customizable

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2. InMoment

InMoment dashboard

A leader in Experience Intelligence (XI), InMoment™, effectively converts metrics into meaningful insights to promote high-value business decisions and relationships with customers and employees. It is a great Qualtrics competitor and a cloud-based solution that offers leadership board, employee communication, and employee loyalty modeling capabilities. In addition, the platform highlights three clouds that operate seamlessly together to give companies a complete understanding of the most significant factors influencing their bottom lines.

Best features

  • Text Analytics

It is an AI-powered adaptive model that understands all the VOC data with exceptional precision and perception.

  • Data Management

You can handle complex data sets for a complete experience representation.

Other features: CX Strategy & Design, Survey & Data Collection, Action & Case Management, Dashboard & Reporting, Text & Advanced Analytics.


  • Attractive design with a wide range of filters and options
  • Accurate and quick to update
  • Easy to use


  • Can only do NPS, CES, CSAT surveys
  • Limited customization

Pricing: Contact InMoment for detailed pricing

3. Retently

Retently dashboard

Retently helps you effectively measure customer satisfaction, get relevant client feedback that you can work on, limit customer churn, and convert detractors into promoters. It is an ideal tool for measuring and improving customer satisfaction and loyalty through Net Promoter Score surveys. With Retently, you can gather customer feedback and analyze results through advanced analytics and create reports to take the right action. 

Best features

  • Feedback analytics

Derive significant insights from customer feedback by utilizing text and sentiment analysis.

  • Survey Template

All you have to do is create, clone, or adjust an existing template for each campaign and use them when needed.

  • Advanced Survey Template Editor

Retently enables you to customize everything in your survey template.


  • Easy to use
  • High-quality survey design that works well on mobile and desktop.
  • Can integrate with other apps.


  • Very low customization, useful for people who just want to run NPS, CES, CSAT


  • Essential – $79/month
  • Professional – $239/month
  • Ultimate – $479/month

4. dashboard, a perfect Qualtrics competitor, is actionable customer feedback and predictive experience management software. It is the most comprehensive customer intelligence & engagement platform built to drive growth and customer retention. The tool combines feedback using a solid NPS approach with internal customer data from various sources to provide unparalleled customer insights. Again, you have a free alternative to Qualtrics here. 

Best features

  • Powerful dashboards and segmentation

Get an at-a-glance summary about the overall performance of your whole business. Segment results by product line, customer demographics, or any other relevant customer data.

  • Real-time text analysis

It is an effective machine learning that precisely displays popular themes from customer feedback.

Other features

Anonymous Feedback, Mobile Survey, Multi-Channel Distribution, Negative Feedback Management, Pulse Surveys, Third-Party Integrations


  • Very versatile and fast app
  • Good customer support
  • Surveys are customizable


  • The system of automatic information storage needs improvements.
  • Can’t add more questions


  • The basic plan is free
  • The other plans are $100, $150, and $225/month

5. AskNicely

AskNicely dashboard

A popular solution in customer experience management, AskNicely is known to be the only mobile platform for people-powered businesses. They bring feedback, coaching, and brand-aligned service actions into the pocket of your frontline team. It claims to be the world’s first pocket-sized customer experience coaching platform.

Best features

  • Real-time Feedback

Get high productivity and accuracy with innovative real-time feedback. AskNicely allows you to analyze employee performance more frequently and consistently. 

  • Staff Empowerment with Frontline

AskNicely assists you in training and empowering your frontline operators to make a remarkable customer experience.

  • Analytical Insights

Find the strong points of all your workers. Leverage real-time intelligent analytics to close the gap between your best workers and the rest.

  • Integrations

A suite of powerful integrations to create a unified journey for customers.


  • Easy to use
  • Reports feature to analyze and improve business.
  • Customizable


  • Poor workflow
  • The integration lacks functionality.

Pricing: Contact AskNicely for detailed pricing

6. GetFeedback

GetFeedback dashboard

As a solid Qualtrics competitor, GetFeedback is an adaptable, easy-to-use customer experience (CX) solution. Big names like Crocs, Deckers, Hibbett, Puma, and YETI work with GetFeedback to procure feedback across all units and boost customer experience. As a result, they improve response speeds by examining your customers at the right time and place across all digital channels. They also immediately locate customer insights and courses by seamlessly combining your survey data with Salesforce data.

Best features

  • Text Analysis

Text Insight reveals significant insights from the large amounts of unrestricted text feedback through sentiment analysis by identifying key phrases.

  • Multi-language Feedback

This feature helps you get assistance in ten languages: French, German, Dutch, Italian, Spanish, Portuguese, Swedish, Danish, Finnish, and English. 

  • Visualization

Visualization aggregates trends in open-text responses while still enabling users to dive deep into individual responses to gain a fuller understanding of the “why” behind customer experience trends.

Other features

Reporting and Dashboards, Employee Pulse Surveys, Employee Segmenting, NPS/CSAT Scoring, Surveys, and Access Management.


  • Quick and easy to sync
  • Offers great pre-built templates
  • Easy to set up and manage surveys


  • The language implementation needs improvements.
  • Costly


Contact GetFeedback for detailed pricing

7. Medallia

Medallia dashboard

Medallia, one of the top Qualtrics alternatives and universal head in experience management and engagement. It assists everyone from the frontline to the C-Suite to become customer-centric with actionable insights that improve customer retention and bring more lead conversion rates. Medallia is implemented with the most extensive abilities for gaining feedback from email, social, digital web and in-app, conversational messaging, and associated devices.

Best features

  • Text Analytics and Machine Learning

Quickly identify your biggest investment opportunities to improve customer experiences through Text Analytics and Machine Learning. 

  • Risk Scoring

Find at-risk customers who are most likely to churn and analyze the factors that drive their behavior with neural-network-based predictive models.

  • Integrations

Medallia seamlessly automates workflows and collaborates your tasks by integrating with popular tools like Slack and Workplace from Facebook.

Other features

Anonymous feedback, benchmarking, Complaint Monitoring, Customer Segmentation, Dashboard, Data Analysis Tools, Engagement Tracking, Feedback Management.


  • Robust features with great insights
  • Instant, constructive feedback system
  • Flexible to use


  • Return on feedback is difficult
  • Expensive service


  • Contact Medallia for detailed pricing

8. QuestionPro

QuestionPro dashboard

QuestionPro offers powerful online survey software designed to help you make better business decisions. It is a leading SaaS survey solutions company that delivers a wide range of applications to gather feedback and measure customer experience. In addition, QuestionPro provides advanced features to customize the survey experience completely.

Best features

  • Heat Map Analysis

Visualize and identify which areas of your business get the most attention through a color-coded chart.

  • Push Metrics

 Schedule and share weekly survey dashboard reports via email with your team to get the right insights.

  • Sentiment Analysis

Sentiment analysis uses advanced artificial intelligence technologies like Natural Language Processing (NLP), text analytics, and data science to classify text as positive, negative or neutral. 

Other features: CX Management Software, Workforce


  • Offers free trial
  • Better survey system
  • Supports multi-language


  • The weighting tool needs improvements
  • Little expensive for its features
  • Some options are not customizable


  • Essentials – Free
  • Advanced – $129/month
  • Team edition – Contact to request pricing

9. Confirmit

Confirmit dashboard

Confirmit, an ideal Qualtrics competitor, delivers an upgradable end-to-end platform that enables you to gather, measure, and manage audience responses to analyze results of research projects and feedback programs. It provides a self-service technology that allows you to unravel effective insights. In addition, Confirmit is flexible. It delivers an open API and extensive data collection capabilities alongside effective ways to use the data to support decision-making.

Best features

  • Analytics Solutions

With Confirmit’s text analytics solutions, users can gain rich analytical insights and tap into them to make business decisions.

  • Action Management

It analyses the survey results and points out appropriate measures to solve issues concerning a particular individual or department of a business. 

  • Advanced survey design functionalities

The system’s exceptional survey design functionality enables customers to do advanced surveys to assist Market Research programs, Voice of Employees, and Voice of Customers. 

Other features: Panel Management, Data Collection and Integration, Survey Design, Reporting and Analytics, Text and Social Analytics.


  • User-friendly and flexible
  • Customizable features


  • Slow updates
  • Reporting functions are sometimes confusing


Contact Confirmit for detailed pricing

10. NICE Satmetrix

NICE Satmetrix dashboard

NICE Satmetrix provides unparalleled advantages to its users as they maintain their customer experience programs. They allow them to collect, integrate, and analyze customer feedback data. It is purpose-built for handling the whole customer experience management operation. 

Best features

  • Digital-first Omnichannel Feedback

The omnichannel analysis enables businesses to capture feedback and assess every interaction or touchpoint. It assists companies to advertise to support prospects and customers across multiple channels, addressing each interaction or touchpoint. 

  • Text and Speech Analytics

Identify emerging trends before they blindside your business with the help of integrated text and speech analytics.

Other features: Customer Journey Based Design, Closed-loop Action, Consulting Services.


  • Good customer service
  • Easy to use and attractive design
  • Supports integration


  • Inability to contact detractors via the software.
  • Creating new surveys is difficult.


Contact NICE Satmetrix for detailed pricing

A Quick Overall Comparison of Qualtrics Competitors and Alternatives

Quick Overall Comparison of Qualtrics Competitors and Alternatives


There are surely a lot of options as alternatives to Qualtrics. However, choosing the right one for your business mainly depends on your requirements and budget. All these alternatives offer different features at different pricing ranges. After getting a concrete idea about all the best competitors of Qualtrics, you will be able to choose the right one and grow your business. 

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