The holidays are officially upon us.
But consumers plan to celebrate it differently from the way they have in the past.
As more customers take their holiday shopping online and skip the in-store visits, it’s critical for marketers to keep a pulse on where, when, and how shoppers will tackle their gift lists this year. SurveySensum Holiday Tracker intends to uncover the biggest trends of 2020 X-MAS and NEW YEAR holiday season & the impact of pandemic on holiday shopping.
You’ll get exclusive insights on:
- Shopping behaviors and preferences of Indonesian consumers as they navigate this unique season
- How consumers are planning to spend this holiday season
- How the COVID-19 pandemic is affecting shoppers’ plans to buy gifts in stores and online
- Whether consumers will be traveling this holiday season
- Which online touchpoints shoppers will use to find and buy gifts this season