See how SurveySensum works

    Brand Health Tracking Software

    Track How Your Brand Is Really Performing – Wave After Wave, Against Every Competitor

    AI-powered Brand Health Tracking for awareness, consideration, preference and equity. Monitor your brand and competitors continuously – and catch shifts before they show up in sales.

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    500+ brand & insights teams trust SurveySensum

    Brand health tracking dashboard comparing your brand against two competitors across awareness, consideration and equity

    Your brand gaining share

    Wave Q3

    Competitor 1

    38%

    Your Brand

    ↑

    62%

    Competitor 2

    45%

    +8 pts unaided awareness this wave – your brand pulled ahead of Competitor 2 in core demographics.

    Your Brand Health Tracking Toolkit

    Replace stale annual decks with AI-powered, always-on Brand Health tracking.

    Deep Brand Insights

    Deep Brand Insights

    SensAI surfaces the why behind every shift in awareness, equity and NPS.

    150M+ Global Consumers

    150M+ Global Consumers

    Field every wave with consistent, representative samples across markets and segments.

    Built-in Quality Checks

    Built-in Quality Checks

    Bot filters and attention checks protect trendline integrity wave after wave.

    Wave-on-Wave – Your Brand

    Awareness+6 pts
    Consideration-4 pts
    Preference+5 pts
    NPS+7 pts
    Last waveThis wave

    Wave-on-Wave Trending

    Compare every brand metric against last wave – and against every tracked competitor.

    Why SurveySensum

    Stop tracking your brand once a year. See the shifts as they happen.

    Traditional brand health studies arrive too late to act on. SurveySensum gives you every wave in 48 hours – with competitor benchmarks built in.

    See how it works

    Traditional

    SurveySensum

    Wait quarters for an agency tracker report to land
    Live brand metrics refreshed every wave in 48 hours
    Set up a brand tracker over 4–6 weeks of scoping
    Launch a fully programmed Brand Health Tracker in days
    Analysis locked inside static PowerPoint decks
    SensAI answers any brand question – ask, don't dig

    What You Get

    Get Brand Decisions – Not Just Tracker Charts

    With SurveySensum's AI-powered Brand Health Tracker, you don't just measure metrics – you get clear, next-move recommendations every wave.

    Built to move you from wave → insight → action, in days not quarters.
    📈

    See brand momentum shift – wave by wave

    Track awareness, consideration, preference and equity in real time – not annually.

    🔍

    Know why metrics moved – instantly

    AI explains each shift in awareness, NPS and sentiment – not just that it happened.

    🛡️

    Catch competitor moves before they cost you share

    Continuous competitor benchmarking flags rising challengers before they reach your shelf.

    ⚖️

    Settle brand debates with live tracker data

    No more arguing over stale reports. One source of truth for brand, marketing and leadership.

    Real Outputs

    See What Your Brand Tracker Will Actually Deliver

    From rising awareness to at-risk segments – get decision-ready brand insights every wave.

    brand-tracker.dashboard

    Aided Awareness – Wave Q3

    Your BrandLEADER78%
    Competitor 162%
    Competitor 248%

    Top Equity Drivers

    Trustworthy
    84%
    Modern & relevant
    76%
    Value for money
    58%
    Recommendation: Defend value-for-money perception in 25–34 segment before next wave.

    Where does your brand stand this wave?

    Leader

    Your Brand leads on aided awareness (+11 pts vs Competitor 1) and is gaining on consideration

    What is moving the metrics?

    Drivers

    Top drivers: stronger 'trustworthy' and 'modern' associations vs last wave – campaign breakthrough confirmed

    Where are you losing ground?

    Risks

    Consideration down 4 pts among 25–34 urban females · Competitor 1 gaining on value-for-money

    What should you do next?

    Next Steps

    Defend value perception in 25–34 segment · Double down on 'trust' messaging · Monitor Competitor 1 weekly

    Clear answers. Clear decisions.

    How It Works

    From brand brief to live tracker – in one seamless flow

    SurveySensum automates the entire brand-tracking workflow – from setup to wave-ready insights.

    01

    Brand trackers, programmed instantly with AI

    From Brand Brief to Live Tracker in Days

    • ✦

      AI agent trained on 30,000+ brand studies across 40+ categories and 50+ countries.

    • ✦

      Share your brand, competitors and KPIs – get a full tracker programme in days, not weeks.

    • ✦

      Proven brand-tracking frameworks (funnel, equity, imagery, NPS) applied automatically.

    Build a tracker with AI

    Sections

    1. SCREENER
    2. AWARENESS
    3. CONSIDERATION
    4. EQUITY & IMAGERY
    5. NPS & USAGE

    Section 3: Consideration

    Q2. Which brands would you consider next time?

    Your Brand
    Competitor 1
    Competitor 2
    Competitor 3
    None of these
    ✦ SensAI
    Set up a brand tracker for us and 3 competitors.
    AI
    Tracker programmed, Wave 1 ready to launch ✦
    ✦
    02

    Consistent samples, every wave

    Reach the Same Audience – Wave After Wave

    • ✦

      Use your own customer base or access 150M+ global consumers.

    • ✦

      Filter by geography, demographics, category usage and competitor buyers.

    • ✦

      Locked quotas and weighting protect trendline integrity across every wave.

    Explore audience options
    Global Panel150M+ panelists

    Filters Applied

    🌍 GeographyUS, UK, IN, DE
    👤 Age25–44
    🛒 Category usagePast 3 months
    🏷️ Competitor buyersIncluded
    Wave sample (locked)~12,400

    Mobile

    72%

    Desktop

    21%

    Tablet

    7%

    03

    Automated quality, built into the workflow

    Real Consumers, Clean Trendlines – Not Bots

    • ✦

      Bot filters, attention checks and speeder traps ensure waves are evaluated honestly.

    • ✦

      Straightlining and contradiction detection runs live during fieldwork.

    • ✦

      Clean, weighted data delivered automatically every wave.

    See quality controls
    Overall Quality Score98.2%

    Automated Checks

    Straightlining detection
    3 flagged
    Speeding (< 40% median time)
    7 flagged
    Contradictory responses
    1 flagged
    Duplicate submissions
    ✓ Clean
    Open-end gibberish
    2 flagged
    13 responses removed. Wave trendline protected automatically.
    04

    AI-powered analysis from the first response

    Instant Brand Scoring & Competitor Comparison

    • ✦

      Live scorecards on awareness, consideration, preference, NPS and equity.

    • ✦

      AI compares every wave against the last – and against every competitor you track.

    • ✦

      Understand why metrics moved – driver-by-driver – not just that they did.

    Explore the dashboard

    Aided Awareness – Wave Q3

    Your BrandLeader ✦78%
    Competitor 162%
    Competitor 248%

    Why Your Brand Is Winning

    Trust score ↑
    Modern imagery
    Higher NPS
    ✦

    SensAI: Awareness +6 pts vs last wave, driven by stronger trust and modern brand associations.

    05

    From insights to boardroom in one click

    Wave-Ready Brand Reports

    • ✦

      Generate fully editable PowerPoint wave reports for brand, marketing and leadership in one click.

    • ✦

      Norms, benchmarks, competitor shifts and clear next-move recommendations.

    • ✦

      Ready to share with your CMO and the board on the day the wave closes.

    See a sample report

    Wave Report

    Brand Health Tracker – Wave Q3

    Leader ✦

    Aided Awareness – Wave-on-Wave

    64%
    Q4-23
    68%
    Q1-24
    72%
    Q2-24
    78%
    Q3-24

    Your Brand vs Competitor 1

    Trust
    C1 62
    You 84
    Modern
    C1 58
    You 79
    Value
    C1 67
    You 58
    Quality
    C1 55
    You 76
    ✦

    SensAI: Your brand leads on 3 of 4 equity attributes. Defend value-for-money in 25–34 segment before next wave.

    SensAI – Chat-based Insights Engine

    Ask questions. Get instant answers about your brand.

    Your AI brand analyst built for tracker decisions. No dashboards to dig through – just clear answers, instantly.

    Why did awareness shift?
    Which competitor is gaining share?
    Which segment is most at risk?

    SensAI

    AI Brand Analyst

    Live
    Why did consideration drop this wave?
    Consideration fell 4 pts driven by 25–34 urban females citing weaker value-for-money perception vs Competitor 1's recent campaign.
    Show me awareness vs competitors

    Here's aided awareness vs competitors this wave:

    Aided Awareness – Q3 Wave

    Your Brand
    78%
    Competitor 1
    62%
    Competitor 2
    48%
    Competitor 3
    35%
    Your brand leads the category

    Who It's For

    Built for Brand-Led Categories and Teams

    Purpose-built for brand, marketing and insights teams who need to grow brand equity – not just chart it.

    Brand & MarketingCategory & StrategyInsights & ResearchCMOs and Heads of Brand
    🛒

    FMCG & CPG

    Track brand awareness, equity and competitor share across regions and segments.

    🏦

    Banking & Financial

    Monitor trust, consideration and NPS across retail banking, cards and insurance.

    📱

    Telecom & Tech

    Benchmark brand perception against challengers in fast-shifting tech categories.

    🍔

    Food Service & QSR

    Track brand love, recall and visit intent across markets and dayparts.

    🚗

    Auto & Mobility

    Measure consideration funnels, brand imagery and EV-era perception shifts.

    🛍️

    Retail & E-commerce

    Track customer mindshare, advocacy and competitor pressure across markets.

    From challenger brands to global category leaders – SurveySensum scales with every market you track.

    Get started free →

    Guide

    What is Brand Health Tracking?

    Brand Health Tracking is a continuous market research approach that measures how your brand is performing in consumers' minds – awareness, consideration, perception, preference, NPS and equity – wave after wave, against your competitors.

    Is our brand getting stronger or weaker?

    That's the single question brand tracking answers – wave on wave, against every competitor that matters.

    How well your brand is known, considered and preferred in category

    How brand equity and perception are shifting wave on wave

    How your brand benchmarks against direct competitors

    Which messages, campaigns or moments are moving the needle

    surveysensum.com/tracker/brand-health-wave-q3

    Brand Health Tracker

    Wave Q3 – Category Buyers

    Question 3 of 6

    🏷️

    Tracking

    Your Brand vs Competitor 1 & 2

    How favourable is your impression of this brand?

    4 / 5

    How likely are you to recommend this brand to a friend?

    Not at allDefinitely

    Which words describe this brand best?

    🛡️
    Trusted
    ✨
    Modern
    💎
    Premium
    Questions auto-generated by SensAI from your brand brief

    Survey Design

    What Questions Are Asked in Brand Health Tracking?

    Capture not just whether awareness moved – but why.

    1

    When you think of [category], which brands come to mind first?

    2

    Which of these brands have you heard of? (aided awareness)

    3

    Which brands would you consider buying next time?

    4

    How would you describe [Your Brand] in three words?

    5

    How likely are you to recommend [Your Brand] to a friend?

    6

    Have you seen or heard anything about [Your Brand] recently?

    SensAI auto-generates wave-ready questions from your brand brief – in seconds.

    When to Run

    When Should You Run Brand Health Tracking?

    Brand tracking is most effective as an always-on discipline – not a one-off study. Teams typically rely on continuous tracking when:

    • When you need to monitor brand awareness and equity continuously
    • When you're investing in always-on marketing or big campaigns
    • When new competitors are entering your category
    • When entering new markets or repositioning your brand
    • When marketing spend needs to be tied back to brand outcomes
    Tracking continuously lets teams tie marketing spend to brand outcomes, spot competitor moves early, and act on shifts before they hit revenue.

    Common Pitfalls

    Where Brand Tracking Often Goes Wrong

    Despite its value, brand tracking is often misused. Common pitfalls include:

    • Running waves too infrequently to catch real shifts in time
    • Switching sample sources mid-tracker and breaking trendlines
    • Measuring awareness only, ignoring equity and perception
    • Skipping competitor benchmarks – flying blind on category dynamics
    • Waiting 6 weeks for wave results when campaigns are live now
    These issues lead to stale, defensive brand decisions. This is where AI-led brand tracking changes the game.

    Why SurveySensum

    Why Teams Choose SurveySensum for Brand Tracking

    The speed of DIY tools with the rigor of a brand-tracking agency – without the agency.

    Launch a tracker

    80%

    Cost reduction vs traditional brand tracker agencies

    10×

    Faster from wave fielded to decision-ready insights

    150M+

    Global consumers for precise audience targeting

    < 48h

    Turnaround from wave close to live dashboard

    ⚡

    Save Time

    Get wave results in 48 hours – not 6 weeks of agency back-and-forth.

    🤖

    Simplify Setup

    Programme once. SensAI fields every wave, cleans data and refreshes dashboards.

    💰

    Cut Waste

    Stop paying agency premiums for tracker decks. Get continuous insights for a fraction of the cost.

    No more choosing between fast and rigorous. SurveySensum delivers both, every wave.

    Speed + Rigor

    in one platform →

    Brand Tracking vs Other Research Methods

    Know which method fits your goal

    Brand Health Tracking is most valuable when you need to see how your brand is shifting – continuously, not once a year.

    Method
    Best Used For
    Key Difference
    You Are HereBrand Health Tracking
    Monitoring brand awareness, equity and perception over time
    Continuous – fielded wave on wave against competitors
    Brand Lift Studies
    Measuring impact of a single campaign or burst
    Campaign-bound – pre vs post, not continuous
    Ad Testing
    Optimizing a creative before it goes live
    Tests an ad, not the brand it builds
    U&A Studies
    One-off deep-dive into category usage and attitudes
    Snapshot only – no continuous tracking of shifts
    Customer Satisfaction (CSAT/NPS)
    Measuring experience among existing customers
    Existing customers only – not non-buyers or competitors

    FAQs

    Common Questions

    Get Started

    Ready to track your brand with SurveySensum AI?

    Turn every wave into clear, data-backed brand decisions – faster and more cost-effectively than traditional brand tracking.

    AI-built brand trackers in days
    Real category buyers, no bots
    Live wave results as responses roll in
    Always-on competitor benchmarking
    No agency dependency
    Up to 80% cost reduction
    Launch a Tracker