Customer Experience

10 Best Qualtrics Competitors and Alternatives in 2024

Feb 7, 2023

13 mins read

Manisha Khandelwal

As one of the pioneers in the customer feedback platform industry, Qualtrics is renowned for its robustness and wide-ranging capabilities, making it an excellent choice for enterprise-level companies. It is an ideal choice for businesses with large numbers of employees access to seasoned CX professionals and a huge budget to spend as the tool’s service are on the pricier side and can be a bit much for beginners with its advanced features and expensive budget.

So, if you are looking for an alternative to Qualtrics then scroll down and see our tried and tested list of top 10 Qualtrics alternatives list.

Why Look for Qualtrics Alternatives?

While popular, Qualtrics, like any tool, has drawbacks that may not be ideal for some businesses. So, let’s explore these reasons behind looking for an alternative to Qualtrics.

1. Cost: Qualtrics can be a bit expensive, especially for small to medium-sized businesses with limited budgets. Moreover, even after spending a huge amount of money, you get access to limited features and this is why some companies may seek alternatives that offer similar features but at a low cost.

This is the image of the Qualtrics con given on the G2 platform where the user is talking about the high prices of the tool making it a non-cost-effective survey platform.

Source: G2, Qaultrics Review, Aug 25 2023

2. Ease of Use: We all know that Qualtrics is a powerful customer experience management tool, however, beginners may find its interface complex or difficult to navigate. Many users complained that the software wasn’t intuitive and required training to get the most out of it.

This is the image of the Qualtrics con given on the G2 platform where the user is talking about the platform is not user-friendly.

Source: G2, Qaultrics Review, May 22, 2023

3. Not Very Intuitive: Qualtrics is known for offering many advanced capabilities but it lacks in a few places, one of them being that it doesn’t have a very intuitive interface. You’d have to repeat some basic work like creating forms from the start if you pause the process or fail to finish it.

This is the image of the Qualtrics con given on the Capterra platform where the user is talking about the platform being non-intuitive.

Source: Capterra, Qaultrics Review, 2022

10 Best Qualtrics Competitors and Alternatives to Check Out in 2024

Stop right there! No more scavenging Google for the best Qualtrics competitors.

After some research, we’ve listed out the top 10 Qualtrics International competitors and alternatives for 2024. Take a look.

1. SurveySensum

The image shows the dashboard of SurveySensum where the NPS survey responses are categorized and segmented for better data visualization.

SurveySensum is one the most affordable Qualtrics Alternative software out there. It is an end-to-end customer feedback tool that enables you to launch, gather, and act effectively on customer feedback across different industries like B2B, SaaS, Telecom, NBFC, Automotive, etc. 

However, SurveySensum is not just another CX feedback tool – it is a full-fledged CX service that helps you achieve your business KPIs by taking action on customer insights.

It comes with seasoned CX professionals who provide end-to-end guidance and support so that you can make your CX program a success. They guide you through the entire process – from survey creation to analytical analysis to extracting valuable action plans and closing the feedback loop in real-time.

Best Features

  • The tool comes with industry-specific survey templates for NPS, CES, CSAT, SSI, product onboarding, and more with pre-designed relevant questions that can be completely edited as per the user’s survey needs.
  • The AI-enabled Text Analytics feature enables users to automate the process of tagging and categorizing feedback into relevant categories, saving hours of manual labor. This feature also generates a detailed and analytical report on the analysis for further research.
  • It provides exceptional customer support with 2 hours of SLA support guaranteed.

Other features: Quick Online Surveys, WhatsApp Surveys, Multilingual Surveys, Role-based Dashboards, and more.


  • Easy to use
  • 360-degree solution for customer professionals
  • Makes feedback actionable
  • Contact Management
  • Seamless Integrations
  • Text Analysis


  • Some app integrations are missing but their swift support team is ready to integrate on your request.

Pricing: The Basic Plan starts at $99/month.

Send WhatsApp Surveys with SurveySensum!

2. InMoment


InMoment is yet another effective Qualtrics alternative that converts KPIs and metrics into actionable insights, extracts data-driven action plans, and helps businesses take prioritized action that impacts their bottom line. 

Our View: The tool comes with many advanced features like custom reports and dashboards, comprehensive feedback analysis, stakeholder management, etc. But it is not a budget-friendly tool as additional advanced features will cost extra money. So, it is ideal for big organizations.

Let’s explore these pros and cons and the best features, in detail.

Best features:

  • Text Analytics: It is an AI-powered adaptive model that understands all the VOC data with exceptional precision and perception.
  • Data Management: You can handle complex data sets for a complete experience representation.

Other features: CX Strategy & Design, Survey & Data Collection, Action & Case Management, Dashboard & Reporting, Text & Advanced Analytics.


  • Attractive design with a wide range of filters and options
  • Accurate and quick to update
  • Easy to use


  • Can only do NPS, CES, CSAT surveys
  • Limited customization

This is the image of the InMoment con given by a customer on the G2 platform about the tool’s expensive pricing.

Source: G2, InMoment Reviews, May 22, 2023

G2 Review: 4.7/5

Pricing: Contact InMoment for detailed pricing

3. Retently


Retently helps you effectively measure customer satisfaction, get relevant client feedback that you can work on, limit customer churn, and convert detractors into promoters. It is an ideal tool for measuring and improving customer satisfaction and loyalty through NPS surveys. 

Our View: With Retently, you can gather customer feedback, analyze results through advanced analytics, and create reports to take the right action. The tool is a great option for seasoned professionals who have experience in using basic and advanced features, but not for beginners as it doesn’t come with a free trial for users to explore.

Best features:

  • Feedback analytics: Derive significant insights from customer feedback by utilizing text and sentiment analysis.
  • Survey Template: All you have to do is create, clone, or adjust an existing template for each campaign and use it when needed.
  • Advanced Survey Template Editor: It enables you to customize everything in your survey template.


  • Easy to use
  • High-quality survey design that works well on mobile and desktop.
  • Can integrate with other apps.


  • Very low customization, useful for people who just want to run NPS, CES, CSAT

This is the image of the Retently con given by a customer on the G2 platform on how the tool is not ideal for beginners.

Source: G2, Retently Reviews, Jan 11, 2024

G2 Review: 4.6/5


  • Essential – $25/month
  • Pro 5 – $199/month
  • Ultimate 10 – $399/month

4., (also known as CheckMarket) another Qualtrics competitor, is actionable customer feedback and predictive experience management software. It is the most comprehensive customer intelligence & engagement platform built to drive growth and customer retention. The tool combines feedback using a solid NPS approach with internal customer data from various sources to provide unparalleled customer insights. 

Our View: This tool is one of the cost-effective alternatives to Qualtrics. And it is an ideal alternative tool if you are a small business as the automatic storage capacity is limited and if you are a big organization then information might get lost.

Best features:

  • Powerful dashboards and segmentation: Get an at-a-glance summary of the overall performance of your whole business. Segment results by product line, customer demographics, or any other relevant customer data.
  • Real-time text analysis: It is an effective machine learning that precisely displays popular themes from customer feedback.

Other features: Anonymous Feedback, Mobile Survey, Multi-Channel Distribution, Negative Feedback Management, Pulse Surveys, Third-Party Integrations


  • Very versatile and fast app
  • Good customer support
  • Surveys are customizable


  • The system of automatic information storage needs improvements.
  • Can’t add more questions

This is the image of the con given by a customer on the G2 platform on how the tool is not ideal for big organizations due to a lack of automatic storage capability.

Source: G2, Reviews, Apr 03, 2019

G2 Review: 4.5/5


  • The basic plan is free
  • The other plans are $100, $150, and $225/month

5. AskNicely


A popular solution in customer experience management and a great Qaultrics alternative, AskNicely is known to be the only mobile platform for people-powered businesses. It claims to be the world’s first pocket-sized customer experience coaching platform. They bring feedback, coaching, and brand-aligned service actions into the pocket of your frontline team. It claims to be the world’s first pocket-sized customer experience coaching platform.

Our View: The tool is ideal for organizations looking for simpler alternatives to Qualtrics with little reporting capabilities as the tool has limited reporting capabilities and you have to create reports manually.

Best features:

  • Real-time Feedback: Get high productivity and accuracy with innovative real-time feedback. AskNicely allows you to analyze employee performance more frequently and consistently.
  • Staff Empowerment with Frontline: AskNicely assists you in training and empowering your frontline operators to make a remarkable customer experience.


  • Easy to use
  • Reports feature to analyze and improve business.
  • Customizable


  • Poor workflow
  • The integration lacks functionality.

Source: G2, AskNicely Reviews, Apr 03, 2019

G2 Review: 4.7/5

Pricing: Contact AskNicely for detailed pricing

Launch Customer Feedback for FREE!

6. GetFeedback


As a solid Qualtrics competitor, GetFeedback is an adaptable, easy-to-use CX solution. The tool helps you to improve response speeds by examining your customers at the right time and place across all digital channels. It also locates customer insights in real time by seamlessly integrating your survey data with Salesforce data.

Our View: Although packed with great features and seamless integrations, this tool might not be ideal for users who are looking for a flexible survey creation process as the survey templates can be tricky to navigate and use.

Best features:

  • Text Analysis: Text Insight reveals significant insights from the large amounts of unrestricted text feedback through sentiment analysis by identifying key phrases.
  • Visualization: Visualization aggregates trends in open-text responses while still enabling users to dive deep into individual responses to gain a fuller understanding of the “why” behind customer experience trends.

Other featuresReporting and Dashboards, Employee Pulse Surveys, Employee Segmenting, NPS/CSAT Surveys, and Access Management.


  • Quick and easy to sync
  • Offers great pre-built templates
  • Easy to set up and manage surveys


  • The language implementation needs improvements.
  • Costly

This is the image of the GetFeedback con given by a customer on the Capterra platform on how the tool is not ideal for users looking flexible survey creation process as the survey templates can be tricky to navigate and use.

Source: Capterra, GetFeedback Reviews, 2019

Pricing: Contact GetFeedback for detailed pricing

7. Medallia


Medallia is one of the top Qualtrics alternatives and universal head in experience management. It assists everyone from the frontline to the C-Suite to become customer-centric with actionable insights that improve customer retention and bring more lead conversion rates. 

Our View: Medallia can be a great option for you if you are looking for simple alternatives to Qualtrics. However, if you are looking for a tool with advanced capabilities like text and sentiment analysis, then this tool might not be ideal for you as the text analytics feature is not that robust.

Best features:

  • Text Analytics and Machine Learning: Quickly identify your biggest investment opportunities to improve customer experiences through Text Analytics and Machine Learning.
  • Risk Scoring: Find at-risk customers who are most likely to churn and analyze the factors that drive their behavior with neural-network-based predictive models.

Other features: Anonymous feedback, benchmarking, Complaint Monitoring, Customer Segmentation, Dashboard, Data Analysis Tools, Engagement Tracking, and Feedback Management.


  • Robust features with great insights
  • Instant, constructive feedback system
  • Flexible to use


  • Return on feedback is difficult
  • Expensive service

This is the image of the Medallia con given by a customer on the G2 platform on how the tool is not ideal for seasoned professionals as the features are simple and less advanced.

Source: G2, Medallia Reviews, Apr 03, 2019

G2 Review: 4.4

→ Looking for Medallia Alternatives? Check out the top 10 Medallia Alternatives and Competitors.

8. QuestionPro


QuestionPro offers powerful online survey software designed to help you make better business decisions. It is a leading SaaS survey solutions company that delivers a wide range of applications to gather feedback and measure customer experience. In addition, QuestionPro provides advanced features to customize the survey experience completely.

Our View: The tool is packed with advanced features and elements that can be a bit daunting for a beginner as these features require a bit of a learning curve. 

Best features:

  • Heat Map Analysis: Visualize and identify which areas of your business get the most attention through a color-coded chart.
  • Push Metrics: Schedule and share weekly survey dashboard reports via email with your team to get the right insights.
  • Sentiment Analysis: Sentiment analysis uses advanced artificial intelligence technologies like Natural Language Processing (NLP), text analytics, and data science to classify text as positive, negative or neutral.

Other features: CX Management Software, Workforce


  • Offers free trial
  • Better survey system
  • Supports multi-language


  • The weighting tool needs improvements
  • Little expensive for its features
  • Some options are not customizable

This is the image of the QuestionPro con given by a customer on the G2 platform on how the tool is not ideal for beginners as the features are advanced.

Source: G2, QuestionPro Reviews, Jan 23, 2024

G2 Review: 4.5/5


  • Essentials – Free
  • Advanced – $129/month
  • Team edition – Contact to request pricing

9. Forsta (Confirmit)


Forsta is a single, full-suite platform born from the merger of Confirmit, FocusVision, and Dapresy. Forsta also its users to integrate with some of the most common platforms available for your CRM, web data, digital marketing, and analytics. It comes packed with the tools to provide better data and deeper insights. So you can push your business forward.

Our View: The tool provides a simple alternative to Qaultrics but if you are someone who is looking for a solution with real-time data analysis or management, then it is not ideal for you as some features are not in real-time.

Best features:

  • Analytics Solutions: With Confirmit’s tex
  • t analytics solutions, users can gain rich analytical insights and tap into them to make business decisions.
  • Action Management: It analyses the survey results and points out appropriate measures to solve issues concerning a particular individual or department of a business.

Other features: Panel Management, Data Collection and Integration, Survey Design, Reporting and Analytics, Text and Social Analytics.


  • User-friendly and flexible
  • Customizable features


  • Reporting functions are sometimes confusing

This is the image of the Forsta con given by a customer on the G2 platform on how the tool is not ideal for beginners as the features are advanced.

Source: G2, Forsta Reviews, Apr 25, 2023

G2 Review: 4.2/5

Pricing: Contact Forsta for detailed pricing

10. NICE Satmetrix

NICE Satmetrix dashboard

NICE Satmetrix provides unparalleled advantages to its users as they maintain their customer experience programs. They allow them to collect, integrate, and analyze customer feedback data. It is purpose-built for handling the whole customer experience management operation. 

Best features:

  • Digital-first Omnichannel Feedback: The omnichannel analysis enables businesses to capture feedback and assess every interaction or touchpoint. It assists companies in advertising to support prospects and customers across multiple channels, addressing each interaction or touchpoint.
  • Text and Speech Analytics: Identify emerging trends before they blindside your business with the help of integrated text and speech analytics.

Other features: Customer Journey Based Design, Closed-loop Action, and Consulting Services.


  • Good customer service
  • Easy to use and attractive design
  • Supports integration


  • Inability to contact detractors via the software.
  • Creating new surveys is difficult.

This is the image of the Forsta con given by a customer on the G2 platform on how the tool is not ideal for users looking for real-time data management as some features are not in real-time.

Source: G2, NICE Satmetrix Reviews, May 01, 2017

G2 Review: 4.3/5

Pricing: Contact NICE Satmetrix for detailed pricing


There are surely a lot of options as alternatives to Qualtrics. However, choosing the right one for your business mainly depends on your requirements and budget. All these alternatives offer different features at different pricing ranges. After getting a concrete idea about all the best competitors of Qualtrics, you will be able to choose the right one and grow your business. 

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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