Top 15 Qualtrics Competitors & Alternatives of 2025

As one of the pioneers in the customer feedback platform industry, Qualtrics is renowned for its robustness and wide-ranging capabilities, making it an excellent choice for enterprise-level companies. 

It is an ideal choice for businesses with large numbers of employees, access to seasoned CX professionals, and a huge budget to spend. Because Qualtrics services are on the pricier side and can be a bit much for beginners with its advanced features and expensive budget.

So, if you are looking for an alternative to Qualtrics then scroll down and see our tried and tested list of top 15 Qualtrics alternatives 2025.

Why Look for Qualtrics Alternatives?

While popular, Qualtrics, like any tool, has drawbacks that may not be ideal for some businesses. So, let’s explore these reasons behind looking for an alternative to Qualtrics.

1. Cost

Qualtrics can be a bit expensive, especially for small to medium-sized businesses with limited budgets. Moreover, even after spending a huge amount of money, you get access to limited features and this is why some companies may seek alternatives that offer similar features but at a low cost.

*Source: G2, Qualtrics Review, Sep 14, 2024

2. Ease of Use

We all know that Qualtrics is a powerful customer experience management tool, however, beginners may find its interface complex or difficult to navigate. Many users complained that the software wasn’t intuitive and required training to get the most out of it.

*Source: G2, Qualtrics Review, May 22, 2023

3. Not Very Intuitive

Qualtrics is known for offering many advanced capabilities but it lacks in a few places, one of them being that it doesn’t have a very intuitive interface. You’d have to repeat some basic work like creating forms from the start if you pause the process or fail to finish it.

*Source: G2, Qualtrics Review, Nov 15 2024

4. Complicated User Interface

The user interface of Qualtrics can be complicated which requires additional training to understand the different features.

*Source: G2, Qualtrics Review, Nov 15, 2024

5. Customer Support

With so many advanced features and capabilities, it is required to have a robust and responsive customer support team. However, Qualtrics support comes in and the only support channel is email which takes a lot of time to respond and resolve.

*Source: G2, Qualtrics Review, Nov 15, 2024

Comparison Table of the Best Qualtrics Alternatives in 2025

15 Best Qualtrics Alternatives and Competitors of 2025

Stop right there! No more scavenging Google for the best Qualtrics competitors.

After some research, I’ve listed out the top 15 Qualtrics competitors and alternatives for 2025. Take a look.

1. SurveySensum

SurveySensum is one the most affordable Qualtrics Alternative software out there. It is an end-to-end customer feedback tool that enables you to launch, gather, and act effectively on customer feedback across different industries like B2B, SaaS, Telecom, NBFC, Automotive, etc. 

However, SurveySensum is not just another CX feedback tool – it is a full-fledged CX service that helps you achieve your business KPIs by taking action on customer insights.

It comes with seasoned CX professionals who provide end-to-end guidance and support so that you can make your CX program a success. They guide you through the entire process – from survey creation to analytical analysis to extracting valuable action plans and closing the feedback loop in real-time.

Best features:

• It offers an easy-to-use interface for creating and managing surveys effortlessly.
• The platform helps businesses act on customer feedback promptly, closing the feedback loop for improved customer satisfaction.
• It offers instant hot alerts on negative feedback aka detractors, allowing you to quickly respond to customer concerns.
• The AI-enabled Text Analytics feature enables users to automate the process of tagging and categorizing feedback into relevant categories, saving hours of manual labor. This feature also generates a detailed and analytical report on the analysis for further research.
• Offer CX experts to assist you in survey design, data analysis, and best practices implementation.
• It prioritizes data security, ensuring the confidentiality and integrity of feedback data.
• It provides exceptional customer support with 2 hours of SLA support guaranteed.

Pricing

The basic plan starts at $99/month. A free version and free trial are available with 25 survey responses. website integrations, unlimited surveys, unlimited users, unlimited touchpoints, and unlimited questions.

New to the world of CX and looking for a user-friendly tool that won’t break the bank? Then sign up to SurveySensum and start your CX journey today with its intuitive user interface, AI capabilities, and analytical reports to boost your revenue!

2. InMoment

InMoment is yet another effective Qualtrics alternative that converts KPIs and metrics into actionable insights, extracts data-driven action plans, and helps businesses take prioritized action that impacts their bottom line. InMoment is yet another effective Qualtrics alternative that converts KPIs and metrics into actionable insights, extracts data-driven action plans, and helps businesses take prioritized action that impacts their bottom line.

Our View: The tool comes with many advanced features like custom reports and dashboards, comprehensive feedback analysis, stakeholder management, etc. But it is not a budget-friendly tool as additional advanced features will cost extra money. So, it is ideal for big organizations.

Let’s explore these pros and cons and the best features, in detail.

Best features:

• Text Analytics: It is an AI-powered adaptive model that understands all the VOC data with exceptional precision and perception.
• Data Management: You can handle complex data sets for a complete experience representation.

Other features: CX Strategy & Design, Survey & Data Collection, Action & Case Management, Dashboard & Reporting, Text & Advanced Analytics.

Source: G2, InMoment Reviews, May 22, 2023

Pricing

Contact InMoment for detailed pricing

3. Retently

Retently helps you effectively measure customer satisfaction, get relevant client feedback that you can work on, limit customer churn, and convert detractors into promoters. It is an ideal tool for measuring and improving customer satisfaction and loyalty through NPS surveys.

Our View: With Retently, you can gather customer feedback, analyze results through advanced analytics, and create reports to take the right action. However, the tool lacks in native SMS reviews as pointed out by many users.

Best features:

• Feedback analytics: Derive significant insights from customer feedback by utilizing text and sentiment analysis.
• Survey Template: All you have to do is create, clone, or adjust an existing template for each campaign and use it when needed.
• Advanced Survey Template Editor: It enables you to customize everything in your survey template.

Source: Capterra, Retently Reviews, 2024

G2 Review: 4.6/5

Pricing

• Essential – $25/month
• Pro 5 – $199/month
• Ultimate 10 – $399/month

4. Promoter.io

Promoter.io, (also known as CheckMarket) another Qualtrics competitor, is actionable customer feedback and predictive experience management software. It is the most comprehensive customer intelligence & engagement platform built to drive growth and customer retention. The tool combines feedback using a solid NPS approach with internal customer data from various sources to provide unparalleled customer insights.

Our View: This tool is one of the cost-effective alternatives to Qualtrics. And it is an ideal alternative tool if you are a small business as the automatic storage capacity is limited and if you are a big organization then the information might get lost.

Best features:

• Powerful dashboards and segmentation: Get an at-a-glance summary of the overall performance of your whole business. Segment results by product line, customer demographics, or any other relevant customer data.
• Real-time text analysis: It is an effective machine learning that precisely displays popular themes from customer feedback.

Other features: Anonymous Feedback, Mobile Survey, Multi-Channel Distribution, Negative Feedback Management, Pulse Surveys, Third-Party Integrations

Source: G2, Promoter.io Reviews, Apr 03, 2019

G2 Review: 4.5/5

Pricing

Contact Retently for detailed pricing

5. AskNicely

A popular solution in customer experience management and a great Qualtrics alternative, AskNicely is known to be the only mobile platform for people-powered businesses. It claims to be the world’s first pocket-sized customer experience coaching platform. They bring feedback, coaching, and brand-aligned service actions into the pocket of your frontline team. It claims to be the world’s first pocket-sized customer experience coaching platform.

Our View: The tool is ideal for organizations looking for simpler alternatives to Qualtrics with little reporting capabilities as the tool has limited reporting capabilities and you have to create reports manually.

Best features:

• Real-time Feedback: Get high productivity and accuracy with innovative real-time feedback. AskNicely allows you to analyze employee performance more frequently and consistently.
• Staff Empowerment with Frontline: AskNicely assists you in training and empowering your frontline operators to make a remarkable customer experience.

Source: G2, AskNicely Reviews, Apr 03, 2019

Pricing

Contact AskNicely for detailed pricing

Derive actionable insights from your feedback with SurveySensum’s AI-enabled text analytics software and take prioritized action that will impact your bottom line!

6. GetFeedback

As a solid Qualtrics competitor, GetFeedback is an adaptable, easy-to-use CX solution. The tool helps you to improve response speeds by examining your customers at the right time and place across all digital channels. It also locates customer insights in real-time by seamlessly integrating your survey data with Salesforce data.

Our View: Although packed with great features and seamless integrations, this tool might not be ideal for users who are looking for a flexible survey creation process as the survey templates can be tricky to navigate and use.

Best features:

• Text Analysis: Text Insight reveals significant insights from the large amounts of unrestricted text feedback through sentiment analysis by identifying key phrases.
• Visualization: Visualization aggregates trends in open-text responses while still enabling users to dive deep into individual responses to gain a fuller understanding of the “why” behind customer experience trends.

Other features: Reporting and Dashboards, Employee Pulse Surveys, Employee Segmenting, NPS/CSAT Surveys, and Access Management.

Source: Capterra, GetFeedback Reviews, 2024

Pricing

Contact GetFeedback for detailed pricing

7. Medallia

Medallia is one of the top Qualtrics alternatives and universal head in experience management. It assists everyone from the frontline to the C-Suite to become customer-centric with actionable insights that improve customer retention and bring more lead conversion rates.

Our View: Medallia can be a great option for you if you are looking for simple alternatives to Qualtrics. However, if you are looking for a tool with advanced capabilities like text and sentiment analysis, then this tool might not be ideal for you as the text analytics feature is not that robust.

Best features:

• Text Analytics and Machine Learning: Quickly identify your biggest investment opportunities to improve customer experiences through Text Analytics and Machine Learning.
• Risk Scoring: Find at-risk customers who are most likely to churn and analyze the factors that drive their behavior with neural-network-based predictive models.

Other features: Anonymous feedback, benchmarking, Complaint Monitoring, Customer Segmentation, Dashboard, Feedback Analysis Tools, Engagement Tracking, and Feedback Management.

Source: G2, Medallia Reviews, Nov 05, 2024

Pricing

Contact GetFeedback for detailed pricing

8. QuestionPro

QuestionPro offers powerful online survey software designed to help you make better business decisions. It is a leading SaaS survey solutions company that delivers a wide range of applications to gather feedback and measure customer experience. In addition, QuestionPro provides advanced features to customize the survey experience completely.

Our View: The tool is packed with advanced features and elements that can be a bit daunting for a beginner as these features require a bit of a learning curve.

Best features:

• Heat Map Analysis: Visualize and identify which areas of your business get the most attention through a color-coded chart.
• Push Metrics: Schedule and share weekly survey dashboard reports via email with your team to get the right insights.
• Sentiment Analysis: Sentiment analysis uses advanced artificial intelligence technologies like Natural Language Processing (NLP), text analytics, and data science to classify text as positive, negative, or neutral.

Other features: CX Management Software, Workforce

Source: G2, QuestionPro Reviews, Jan 23, 2024

Pricing

Starts at $17/month

9. Forsta (Confirmit)

Forsta is a single, full-suite platform born from the merger of Confirmit, FocusVision, and Dapresy. Forsta enables its users to integrate with some of the most common platforms available for your CRM, web data, digital marketing, and analytics. It comes packed with the tools to provide better data and deeper insights. So you can push your business forward.

Our View: The tool provides a simple alternative to Qualtrics but if you are someone who is looking for a solution with real-time data analysis or management, then it is not ideal for you as some features are not real-time.

Best features:

• Action Management: It analyzes the survey results and points out appropriate measures to solve issues concerning a particular individual or department of a business.
• Data Visualization: It is integrated with databases such as SPSS, and the options for variable handling and graphic design are in line with the needs of any business.
• Responsive Customer Support: The tool has a streamlined and responsive customer support process.

Other features: Panel Management, Data Collection and Integration, Survey Design, Reporting and Analytics, Text and Social Analytics.

Source: G2, Forsta Reviews, Apr 25, 2023

Pricing:

Contact Forsta for detailed pricing

10. NICE Satmetrix

NICE Satmetrix provides unparalleled advantages to its users as they maintain their customer experience programs. They allow them to collect, integrate, and analyze customer feedback data. It is purpose-built for handling the whole customer experience management operation.

Our View: NICE Satmetrix might be ideal for you if you are looking for a simple survey tool that enables omnichannel feedback management. However, the tool might not be ideal for you if you are looking for a tool that is flexible and compatible with advanced customization options.

Best features:

• Digital-first Omnichannel Feedback: The omnichannel analysis enables businesses to capture feedback and assess every interaction or touchpoint. It assists companies in advertising to support prospects and customers across multiple channels, addressing each interaction or touchpoint.
• Text and Speech Analytics: Identify emerging trends before they blindside your business with the help of integrated text and speech analytics.

Other features: Customer Journey Based Design, Closed-loop Action, and Consulting Services.

Source: Capterra, NICE Satmetrix Review, 2022

Pricing:

Contact NICE Satmetrix for detailed pricing

11. SurveySparrow

SurveySparrow is an online survey and feedback management platform that allows businesses to create engaging and interactive surveys. The platform is known for its user-friendly design and features that enhance the survey-taking experience.

Our View: If you are looking for a simple survey builder tool with interactive and conversational type surveys, then SurveySparrow is ideal for you. But if you are looking for a tool with advanced customization options then it might not be ideal for you as the tool has limited customization options.

Best Features

• User Interface: The tool’s interface is fairly straightforward and intuitive.
• Reporting Capabilities: The tool comes with analytical reporting features and export formats (e.g. to SPSS, CSV, and Google Sheets).
• Audio Questions: SurveySparrow also provides audio questions that automatically transcribe the participants’ answers as they speak.
• Survey Links: It’s easy to create different links that you can use to track the different channels through which you are sharing your survey.

Source: G2, SurveySparrow Reviews, Oct 1, 2024

Pricing

Starts at $19/month.

12. SurveyMonkey

SurveyMonkey is a well-known survey tool used for creating, distributing, and analyzing surveys. It is a versatile tool that caters to individuals, small businesses, and large enterprises, allowing them to gather feedback and insights efficiently.

Our View: If you are looking for a simple survey builder tool, then SurveyMonkey is ideal for you. But if you are looking for a tool with an intuitive user interface then it might be an ideal tool for you as the tool can be difficult to navigate.

Best Features

• Drag and drop: The tool offers a user-friendly drag-and-drop interface 
• Analytical Capabilities: It offers real-time data analysis and visualization tools to help make sense of survey results.
• Unique Survey Links: You can easily make a survey with unique URLs
• Integration: SurveyMonkey easily integrates with popular third-party tools like Salesforce, Mailchimp, and Slack.

Source: G2, SurveyMonkey Reviews, Oct 8, 2024

Pricing

Contact SurveyMonkey for detailed pricing

13. CustomerGauge

CustomerGauge is a customer feedback and experience management platform designed primarily for B2B organizations. It focuses on helping companies manage and improve their NPS and overall customer experience through actionable insights and real-time data.

Our View: The tools come with many great advances as well as basic survey features and settings. However, the tool lacks customization in reporting and visualization.

Best Features:

• Integration: This survey tool can be seamlessly integrated with your existing eCommerce, CRM, or accounting system to automatically survey customers.
• Advanced capabilities: The software offers a decent array of provisions to handle feedback like auto-result reports, instant alerts, closed-loop tools, and dashboards.

Source: G2, CustomerGauge Review, May 11, 2024

Pricing

Contact CustomerGauge for detailed pricing

14. NiceReply

Nicereply is a customer feedback and satisfaction measurement tool that enables companies to gather real-time feedback from their customers. It is widely used for improving customer service and supporting team performance by collecting feedback directly related to interactions.

Our View: If you are looking for a robust NPS software solution to simplify your NPS measurement, then it might be an ideal tool for you. However, the tool comes with integration complexities with certain systems, limited customization options in some areas, etc.

Best Features:

• Ease of use: Nicereply is easy to use and beginner-friendly. The data is tracked simply and reported back in real time.
• Advanced capabilities: It has follow-up questions, data range features, and insightful reports for better efficiency.
• Reporting capabilities: The comprehensive analytics and detailed reporting can empower teams to monitor performance trends and make informed, data-driven improvements.

Source: G2, NiceReply Reviews, May 23, 2024

Pricing

Starting from $59/month 

15. Zonka Feedback

Zonka Feedback is a comprehensive customer feedback management platform designed to help businesses collect, analyze, and act on customer feedback. It supports various feedback collection methods, making it suitable for businesses looking to improve customer satisfaction, employee engagement, and overall service quality.

Our View: Zonka Feedback is an excellent alternative to Qualtrics if you are looking for a tool with seamless integrations, the ability to create customized surveys, etc. However, if responsive customer support is a priority for you then it might be ideal for you.

Best Features

• Feedback Management: It helps gather survey responses both on-premises as well as on the go.
• Real-time notifications: You get notified with real-time notifications for angry customers, at-risk customers, and detractors. Reach out to improve their experience and reduce churn.
• Customization capabilities: You can create customized surveys, and white-label surveys, and add your own logo and branding to them.

Source: G2, Zonka Feedback Reviews, Sep 2, 2024

Pricing

Starts at $24/month

Choose Your Pick from the Best Qualtrics Competitors

There are surely a lot of options as alternatives to Qualtrics. However, choosing the right one for your business mainly depends on your requirements and budget. All these alternatives offer different features at different pricing ranges. After getting a concrete idea about all the best competitors of Qualtrics, you will be able to choose the right one and grow your business.

Frequently Asked Questions (FAQs) About Qualtrics Alternatives

Qualtrics is a leading experience management platform that helps organizations gather, analyze, and act on data to improve customer, employee, product, and brand experiences. The tool offers comprehensive and advanced features that enable users to make data-driven decisions. However, the tool can be a bit overwhelming for beginners and Qualtrics pricing might not be ideal for small to medium-scale businesses as it falls on the higher end.

Some of the key features to look for in a Qualtrics alternative:

• Ease of use
• Customization options
• Survey builder with DIY capabilities
• Multichannel feedback collection
• Robust and advanced analytical capabilities
• Affordability
• Security and Compliance

Some of the affordable options for Qualtrics alternatives can be SurveySensum, SurveySparrow, SurveyMonkey, etc