Top 19 Medallia Competitors & Alternatives of 2025

Using Medallia for your CX goals? 

While Medallia is a powerful tool for customer experience management, it’s not always the perfect fit for every business. 

Why? 

Let’s find out and look for some top Medallia alternatives that will suit your needs and goals better. 

What is Medallia – The Introduction

Medallia is one of the pioneers in customer and employee experience management. It provides software solutions that allow companies to collect feedback from customers through various channels such as surveys, social media, email, and website interactions. It is an ideal choice for companies with big budgets as it can be an expensive tool.

However, the tool lacks in certain areas. 

For example, it is an ideal choice for businesses with big budgets as it can be expensive for small to medium-scale businesses. Also, the tool is better suited for beginners as it lacks some advanced capabilities, like less advanced text analytics software.

So, if you are looking for an alternative to Medallia then scroll down and see our tried and tested list of top 10 Medallia alternatives list.

But, first, let’s look into the reasons why businesses use Medallia and its limitations.

Why Do Companies Use Medallia?

Medallia stands out as a leader in customer experience management, empowering businesses to capture, analyze, and act on customer feedback. Here are some benefits of using Medallia.

• Customer Experience: An all-in-one CX platform that helps businesses achieve their CX goals by tracking and measuring key CX metrics.
• Real-Time Feedback: It captures and responds to customer feedback instantly for improved retention.
• AI-Powered Insights: The tool leverages advanced analytics to uncover actionable customer experience trends.
• Market Research: Medallia features pre-built templates that are helpful for gathering quick insights for market research.

Why Look for Medallia Alternatives?

While popular, Medallia, like any tool, has drawbacks that may not be ideal for some businesses. So, let’s explore the reasons behind looking for an alternative to Medallia.

1. Pricing

If you are a small business, startup, or a company with a limited budget, then Medallia’s pricing can be a concern. So, if you fall into any of those categories, then look for similar tools with the same features but at a cost-effective price.

*Source: G2, Medallia Review, Oct 11, 2024

2. Poor Customer Service

Customer service is one of the major deciding factors when it comes to choosing any new tool. However, this is a problem area for Medallia, as addressed by many users.

*Source: G2, Medallia Review, Mar 03, 2023

3. Limited Advanced Text Analytics Capabilities 

The text analytics feature of Medallia is not robust enough to accommodate thousands of feedback. So, if you are looking for advanced text analytics software that can process and analyze thousands of feedback, then Medallia might not be ideal for you.

*Source: G2, Medallia Review, Nov 20, 2023

4. Confusing Reporting Features

In order to take action on the gathered feedback you need analytical reports that are easy to understand, decode, and derive actionable insights. However, Medallia’s reporting feature is difficult to navigate as the interface is a bit confusing, especially when you need to derive specific data.

*Source: G2, Medallia Review, Nov 5, 2024

5. Difficult To Implement Integrations

Integrations with existing tools make the workflow easy and seamless and boost productivity as you don’t have to spend hours switching between different platforms. However, integrations in Medallia can be a little difficult to implement and might require help from the technical team for API connections.

*Source: G2, Medallia Review, Oct 7, 2024

Comparison Table of the Best Medallia Alternatives in 2025

Top 19 Medallia Competitors and Alternatives

Here are the 19 Best Medallia Competitors and Alternatives in 2025 that you can switch to. We have detailed the best features, the pros, cons, and the pricing below.

1. SurveySensum

SurveySensum is one of the most affordable Medallia alternatives out there. This AI-powered customer feedback software helps you create and launch customer experience surveys like NPS, CSAT, CES, etc across multiple industries like B2B, SaaS, Retail, NBFC, etc. And enable you to take relevant actions that drive business growth.

SurveySensum is not just your typical CX tool – it’s a full-fledged CX service. The tool offers implementation support and CX consultation at no additional cost. The CX experts provide end-to-end support – from creating effective surveys to deriving insights and taking relevant action that actually impacts your bottom line.

Along with the basic features, the tool also packs a strong punch with its advanced features like Text Analytics software and real-time ticketing which enables users to close the feedback loop in real-time.

The tool provides users with both basic, easy-to-learn, and advanced features, ideal for both beginners and seasoned professionals. Beginners can create surveys in under 10 minutes with customizable survey templates and for seasoned professionals, the tool comes with advanced features and capabilities for detailed analysis and reporting.

Best Features

• Transparent pricing – No hidden costs involved
• 24*7 customer support with a 2-hour SLA guaranteed
• End-to-end CX consultation
• Expert support helping you become a CX champion
• Real-time customizable survey dashboards for detailed analysis and reporting
• Seamless integration with third-party tools and apps like Slack, Hubspot, Outlook, etc.

Pricing: 

• The paid plan starts from $299/month and goes higher with survey responses. 
• The tool also comes with a free plan. In the free plan, you get 25 survey responses. Along with that, you also receive website integrations, unlimited surveys, unlimited users, unlimited touchpoints, and unlimited questions.

So, listen to the voices of customers to understand their needs and preferences and improve your business. And no need to break the bank for that. Request a demo today with SurveySensum and begin your journey of transforming feedback into revenue!

2. InMoment

As a leader in experience intelligence, InMoment helps you gain significant insights from customer feedback to help launch strategic business decisions. This cloud-based solution provides leadership board, employee communication, and employee loyalty modeling capabilities. 

The tool mainly works on three clouds namely Customer Experience Cloud, Employee Experience Cloud, and Market Experience Cloud gives companies a complete understanding of all important factors.

Our View: InMoment does have a lot of advanced features like real-time notifications, an experience hub, stakeholder management, etc, however, these features also come with a price. This makes the tool not ideal for businesses looking for affordable customer feedback management tools.

*Source: G2, InMoment Review, Feb 29, 2024

G2 Review:

4.7/5

Best Features:

• The tool features the Experience Hub feature that allows company-wide sharing of feedback.
• The advanced text and sentiment analysis extracts top trends and patterns from feedback.

Pricing:

InMoment for detailed pricing

3. Qualtrics

Qualtrics is one of the most popular all-in-one solutions for customer experience management and one of the great Medallia competitors. The tool allows businesses to get feedback and improve their customer, employee, and product satisfaction. It is one of the best choices for large companies.

Our View: Qualtrics tool comes with different advanced features to suit the business needs of large enterprises. However, this tool is not ideal for beginners as it is more advanced and requires a learning curve. Also, the tool’s expensive price range and unresponsive customer support service make it a less likely choice for beginners and small to medium-scale businesses.

*Source: G2, Qualtrics Review, May 22, 2023

G2 Review:

4.5

Best Features:

• Using the Listening Engine, you can directly listen and respond to customers.
• The tool has Predictive Intelligence and Analysis that collect customer data from various sources to know more about them and drive meaningful communication.
• The app automatically sends recommended actions to the right teams in your organization.

Pricing:

Contact Qualtrics for detailed pricing.

4. Forsta

Forsta is a single, full-suite platform born from the merger of Confirmit, FocusVision, and Dapresy. Forsta delivers an upgradable end-to-end platform that enables you to gather, analyze, visualize, and act on data collected from any audience, be it from small teams to global communities.

Forsta also enables its clients to integrate with some of the most common platforms available for your CRM, web data, digital marketing, and analytics. It comes packed with the tools to provide better data and deeper insights. So you can push your business forward.

Our View: If you are someone who is looking for a simple customer feedback tool, then Forsta can be a great option for you. But, if you want a tool with advanced analytics capabilities, especially a detailed analytical dashboard that can be downloaded for reporting purposes, then Forsta is not ideal for you. Also, the tool lacks the capability of downloading the dashboard as a PPT, as pointed out by users.

*Source: G2, Forsta Review, Jan 09, 2023

G2 Review:

4.2/5

Best Features:

• Text analytics solutions provide businesses with rich analytical insights and enable them to make data-driven decisions.

• Forsta’s Action Management feature analyzes survey results and points out appropriate measures to take.
• It has panel management to handle and monitor multiple operations.

Pricing:

Contact Forsta for detailed pricing

5. GetFeedback

GetFeedback is a robust customer experience solution and one of Medallia’s competitors. This tool helps you improve your customer, employee, and product experiences by launching and analyzing different surveys with the help of its advanced survey builder.

Our View: GetFeedback is a great option for you if you are looking for a simple Medallia alternative. But if you are looking for more advanced features like advanced survey customization and question creation, then this tool might not be ideal for you, as pointed out by users. Also, this tool is expensive if you want the Salesforce connection.

*Source: Capterra, GetFeedback Review, 2024

Best Features:

• Its text Insights allow customers to reveal significant insights in large amounts of unrestricted text feedback through sentiment analysis and identifying key phrases.
• It offers feedback surveys in multiple languages.
• Its customizable survey dashboards let you display all the relevant information that is essential to the growth of your business in a single window.
• You can find exact customer needs by using carefully targeted surveys in real-time and powerful analytics.

Pricing:

Contact GetFeedback for detailed pricing

In the game of customer experience management, only listening to VOC is not enough, you also need to take action. With SurveySensum’s advanced analysis and reporting feature, you can get the real picture of customer pain points and resolve them in real time.

6. NICE Satmetrix

NICE Satmetrix is yet another Medallia competitor that assists in making your customer experience more effective with its comprehensive features. The tool helps you deliver insights and drive action comfortably. You can easily gather and collaborate on all types of customer experience data with its automated analytics.

Our View: NICE Satmetrix is a great option for you if you are looking for a simple Medallia alternative. But, the tool is not ideal for you if you are looking for a tool with advanced features as the tool lacks compatibility and flexibility within the program to take your CX program to the next level.

*Source: Capterra, NICE Satmetrix Review, 2022

G2 Review:

4.3/5

Best Features:

• Digital-first omnichannel feedback lets you capture feedback and assess every touchpoint with ease.
• Text and speech analytics allow you to determine emerging trends quickly.
• Features a customer journey-based design for gathering deeper insights.

Pricing:

Contact NICE Satmetrix for detailed pricing

7. Survicate

Survicate is mainly designed to gather customer insights. This Medallia competitor offers useful features to help you gather and act upon customer feedback. It is an ideal survey tool that specializes in targeted surveys. It also provides integration capabilities to connect with other web apps and mobile applications.

Our View: Survicate can be a great Medallia alternative for you if you are looking for a simple customer feedback tool, however, if you need a tool with advanced features, then it might not be ideal for you. The tool lacks advanced features, like a detailed dashboard that is easy to interpret, doesn’t provide new updates, etc.

*Source: G2, Survicate Review, Aug 24, 2023

G2 Review:

4.6/5

Best Features:

• Survicate allows you to create links and email surveys. You can also customize your surveys and include them in the email.
• Survicate enables you to design NPS surveys easily without using any code.
• You can easily gather feedback from your website visitors using the feedback button feature.

Pricing:

Starts at $89/month.

8. AskNicely

AskNicely is a customer experience software that collects feedback regularly using one-off surveys. In other words, it allows you to get instant answers from individuals through online surveys. It can be easily integrated with your existing CRM for smooth operation. This tool is designed for NPS surveys and claims to be the world’s first pocket-sized customer experience coaching platform.

Our View: AskNicely is a great alternative to Medallia and comes with many great advanced features that suit the needs of enterprises. But if you are a small-scale business, then these features can be expensive to your budget.

*Source: G2, AskNicely Review, May 02, 2019

G2 Review:

4.7/5

Best Features:

• Features a comprehensive dashboard that allows you to access and share all the relevant information from a single place.
• Help you in training and empower your frontline staff to deliver an exceptional customer experience.
• You can utilize real-time intelligent analytics to gather deeper insights.
• Has an auto-reminder which ensures you don’t miss any important event.

Pricing:

Contact AskNicely for detailed pricing.

With SurveySensum, discover a world of basic and advanced survey settings and features all at a cost-effective price suitable for businesses of all sizes!

9. HelloCustomer

HelloCustomer offers a steady customer feedback and insights platform that helps you enhance your customer retention rates. The tool helps you analyze your customer feedback and expectations with its SaaS platform. The technology mainly revolves around using simple surveys to which linguistic algorithms and AI are applied.

Our View: HelloCustomer is the ideal Medallia alternative if you are looking for a simple solution to your survey needs. But if you are looking for a tool with better analysis reporting capabilities, then this is not an ideal solution for you as the insights gained from it are not very comprehensive.

*Source: G2, HelloCustomer Review, Jan 11, 2021

Best Features:

• The app allows you to gather feedback from all touchpoints across the customer journey and manage it in one single place.
• You can focus on relevant feedback with the Feedback Signals feature. The tool will analyze and highlight significant feedback and help you prioritize them.
• Its root-cause analysis will help you identify the root cause of an issue and focus on fixing it.

Pricing:

Contact HelloCustomer for detailed pricing

10. Delighted

Delighted is another great Medallia alternative that is specifically designed to help you with NPS, CSAT, and CES surveys. The tool is easy to implement and use and allows you to share surveys via multiple channels like SMS, email, weblink, etc. The tool also supports multiple integrations with apps such as Salesforce and Hubspot.

Our View: The tool comes with many features like integrations, trend analysis, etc. But if you are looking for a tool with close the feedback loop capabilities then Delighted is not ideal for you as you cannot directly respond to the customer from the tool. For that, you need to contact the customers separately which can be a time-consuming process.

*Source: G2, Delighted Review, Oct 20, 2023

G2 Review:

4.7/5

Best Features:

• The app helps you respond to surveys on the email itself instead of using an external link.
• It has unique branding and customization options.
• Support for customers is available in over 37 different languages.
• The tool can integrate with Slack, Shopify, Salesforce, Zendesk, and many other popular platforms.

Pricing:

Starts at $17/month.

11. Jotform

JotForm is a popular online form-building platform and a great Medallia software competitor that allows users to create customized surveys to measure customer experience. The tool has an intuitive drag-and-drop interface that makes it easy for users to design and customize their surveys without requiring any coding knowledge.

Our View: The tool is one of the great Medallia alternatives. However, the tool lacks nuanced and deeper customization options. So, if you are looking for a tool with advanced customization options, then this tool might not be for you.

*Source: G2, Jotform Review, Jan 30, 2024

G2 Review:

4.7/5

Best Features:

• The tool provides extensive integration capabilities.
• It has a commendable commitment to security and compliance.
• The interface is easy to use and navigate.

Pricing:

• Free – $0/month
• Bronze – $34/month
• Silver – $39/month
• Gold – $99/month

12. CultureAmp

Culture Amp is a great employee engagement and management tool and a great Medallia competitor. The tool offers a wide range of features including employee surveys, pulse surveys,  360-degree feedback, etc. Along with surveys, the tool also provides detailed analysis and customizable reporting dashboards. 

The tool enables organizations to identify trends, strengths, and areas for improvement within their workforce, ultimately driving positive change and enhancing employee satisfaction, retention, and productivity.

Our View: The tool is ideal for you if you are a seasoned professional with knowledge and experience with advanced features. But if you are a beginner, then this tool might not be ideal for you as the tool doesn’t provide any type of implementation support or consultation.

*Source: G2, Culture Amp Review, Jan 14, 2024

G2 Review:

4.5/5

Best Features:

• With this tool, creating clarity in communication, employee engagement, team organization, and maintaining transparency within a team is simple. 
• The tool’s ability to document 1:1 agendas and conversations, team and individual goals, self-reflection, and performance review capabilities saves time and creates efficiency. 
• Very easy to administer – with or without HRIS integration. 
• The customer service team is always prompt to reply and resolve issues.

Pricing:

Contact Culture Amp for detailed pricing.

13. Qaularoo

Qualaroo is a popular customer experience management platform and a great Medallia alternative that enables its users to collect valuable insights from their users at scale in the most seamless way possible. The platform offers numerous features including conditional logic, file uploads, collaboration tools, and advanced form analytics to make your CX program a success.

Our View: If you are looking for a simple tool for survey designing, then this tool might suit your needs. But if you are looking for a robust survey tool with industry-specific customizable templates, then this tool might not be ideal for you.

*Source: G2, Qualaroo Review, Apr 12, 2023

G2 Review:

4.3/5

Best Features:

• It enables real-time feedback management.
• Advanced targeting helps in personalizing surveys for better engagement.
• It facilitates real-time feedback analysis for actionable insights.

Pricing: 

• Essentials – $69.00/Per Month
• Premium – $149.00/Per Month
• Business – $299.00/Per Month

Creating surveys can be time-consuming. Well, it doesn’t have to be! With SurveySensum’s industry-specific survey templates, you don’t need to start from scratch and can create powerful surveys in under 5 minutes!

14. CustomerGauge

CustomerGauge is another great Medallia alternative that specializes in customer experience management. The tool helps businesses measure, analyze, and improve customer satisfaction and loyalty by collecting feedback from customers and turning it into actionable insights.

It also provides reporting and analytics tools that allow businesses to track their performances over time, analyze trends, and identify areas for improvement.

Our View: The tools come with many great advanced as well as basic survey features and settings. But if you are looking for a tool for real-time management and a seamless system for customer follow-up, then this might not be ideal for you. Users have to manually check if the concerned person resolved the issue or not, rather than the system triggering automated notifications.

*Source: G2, CustomerGauge Review, May 23, 2022

G2 Review:

4.7/5

Best Features:

• The tool provides a robust and advanced analytics and reporting feature.
• The tool is known for its NPS implementation and analysis.
• The tool provides excellent support with quick resolutions.

Pricing:

Contact CustomerGauge for detailed pricing.

15. ProProfs

ProProfs is yet another customer feedback tool and a great Medallia alternative that allows users to design, launch, and analyze surveys. The tool also provides users with multiple survey channels, enabling them to meet their customers where they are. The tool also offers customizable survey templates and reporting capabilities to analyze survey data and extract actionable insights.

Our View: If you are looking for a simple survey builder tool, then ProProfs is ideal for you. But if you are looking for a tool with a better and more intuitive interface, then this tool might not be ideal for you as the interface is not very intuitive and user-friendly.

*Source: G2, ProProfs Review, Dec 28, 2021

G2 Review:

4.5/5

Best Features:

• A great survey tool to design basic and simple surveys which require hardly any training.
• You can import existing questionnaires.
• Using this tool, you can create different question types like checkboxes, rating scales, multiple-choice, etc. 
• With skip logic and branching features, your respondents can easily skip the question and jump to the next question, increasing the response rate of the surveys.

Pricing: 

• Essentials – $20.00/Per Month
• Business – $40.00/Per Month
• Business+ – $200.00/Per Month

16. SurveyMonkey

SurveyMonkey is an online survey tool that allows individuals and businesses to create, distribute, and analyze surveys. It is widely used for gathering feedback, conducting market research, measuring customer satisfaction, and collecting various types of data. 

Our View: If you are looking for a simple survey builder tool, then SurveyMonkey is ideal for you. But if you are looking for a tool with an intuitive user interface then it might be an ideal tool for you as the tool can be difficult to navigate, especially when trying to look at the results of data through a filter.

*Source: G2, SurveyMonkey Review, Oct 08, 2024

G2 Review:

4.4/5

Best Features:

• The tool offers a wide range of well-designed survey templates for various industries and use cases
• SurveyMonkey Genius is an AI-powered feature that provides personalized survey recommendations to optimize your survey questions
• Its mobile app allows you to create, distribute, and analyze surveys on the go.

Pricing: 

SurveyMonkey pricing starts at $25 per user per month.

17. SurveySparrow

SurveySparrow is an online survey and feedback management tool designed to create engaging, conversational surveys that enhance user experience and increase response rates. It aims to stand out with its focus on delivering surveys that feel more interactive and personalized, similar to chat-based interactions. 

Our View: If you are looking for a simple survey builder tool with interactive and conversational type surveys, then SurveySparrow is ideal for you. But if you are looking for a tool with advanced customization options then it might not be ideal for you as the tool has limited customization options. If you want to change font size, you have to use custom CSS at the survey level, and you can’t do it at the individual question level.

*Source: G2, SurveySparrow Review, Sep 04, 2024

G2 Review:

4.4/5

Best Features:

• The tool allows users to categorize customers into different groups which makes it easy to follow up with them more effectively.
• It offers direct integration with Salesforce.

Pricing: 

Surveysparrow pricing starts at $19/month

18. NiceReply

Nicereply is a customer feedback and satisfaction survey tool designed to help businesses gather insights on their customer service and support performance. 

Our View: If you are looking for a robust NPS software solution to simplify your NPS measurement, then it might be an ideal tool for you. However, the tool comes with integration complexities with certain systems, limited customization options in some areas, etc.

*Source: G2, NiceReply Review, Oct 08, 2024

G2 Review:

4.5/5

Best Features:

• It provides advanced NPS measurement with its NPS software.
• Its real-time reporting and analytics dashboards provide instant access to customer feedback data, facilitating timely decision-making.
• Nicereply seamlessly integrates with popular CRM and helpdesk software, streamlining the incorporation of customer feedback into existing workflows.

Pricing: 

The basic plan of this tool starts at $59 per month. 

19. Retently

Retently is a customer feedback and survey tool that specializes in measuring and improving NPS. It helps businesses collect, analyze, and act on customer feedback to enhance customer satisfaction and loyalty.

Our View: If you are looking for a robust NPS software solution to simplify your NPS measurement, then it might be an ideal tool for you. However, the tool lacks native SMS reviews.

*Source: Capterra, Retently Review, 2024

G2 Review:

4.7/5

Best Features:

• The tool provides a smooth onboarding experience.
• Users can segment customers based on their behavior, demographics, and other criteria to personalize their survey campaigns.
• The tool allows users to set up automated follow-ups based on customer responses.

Pricing: 

Starting from $25/month.

Choose Your Pick from the Best Medallia Competitors

Creating a survey is not just about collecting feedback, it’s what you do with the response that matters the most. So, if your survey needs are not being met by Medallia, then it’s not too late to switch. 

Look for a tool like SurveySensum, that not only creates surveys, measures, and analyzes your responses but also provides you with end-to-end-support and CX consultation. This support helps you analyze your surveys better, create better action plans, and ultimately help you achieve your business goals.

Frequently Asked Questions (FAQs)

Medallia is known for its real-time feedback collection across multiple channels (email, web, SMS, contact center, etc.) and strong action management capabilities. Qualtrics, on the other hand, is highly customizable and often used in academic, enterprise, and B2B settings.

Not, Medallia is not a traditional CRM like Salesforce or HubSpot. It’s a Customer Experience Management platform.

Medallia was acquired by Thoma Bravo, a private equity firm, in October 2021.

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