10 Best Medallia Competitors and Alternatives of 2023

Customer Experience

10 Best Medallia Competitors and Alternatives of 2023

Feb 23, 2023

16 mins read

Manisha khandelwal

Medallia is a customer feedback tool designed to help businesses gather feedback through surveys. The tool also provides customer lifecycle insights, omnichannel data capture, reporting, and analytics along with a host of other useful features. But, like any other tool in the market, Medallia has its own setbacks.

If you’re looking for a cost-effective tool with better features and fewer drawbacks, then you’ve come to the right place. In this article, we discuss the reasons why people switch from Medallia and look for other alternatives.

In addition, we also will list down some of the best Medallia competitors and alternatives out in the market.

So, why are people switching to Medallia Competitors?

From clunky features to high costs, there are many reasons that justify why people switch to Medallia competitors. 

Here are the main disadvantages of Medallia that make people look for better customer feedback tools. 

  • Medallia’s service model doesn’t offer any ownership over the platform. This forces businesses to engage with a dedicated Medallia Project Team to make surveys, edit surveys, etc. And it is a very time-consuming and inefficient process. 
  • It charges for both “units” and users. “Units” are nothing but named individuals in surveys who don’t have log-in privileges. For example, customer service agents and business consultants. 
  • It doesn’t provide an assortment of survey templates that its alternatives offer. 
  • It is not an easy-to-use tool for new users. Why? Because you’ll need to have some basic coding skills to use the application with ease.

With the above drawbacks, we set out to find the best Medallia alternatives in 2023. We searched the market and evaluated multiple Medallia competitors based on our evaluation criteria which you can take a look at below.

How did we evaluate various Medallia Competitors and possible alternatives?

We identified and evaluated multiple alternatives to Medallia based on factors like 

  • Key features.
  • Availability of a free trial and a free version.
  • Pricing
  • And rating from G2, a popular business software and services reviews website.

Based on the above criteria we narrowed down our list to the 10 best available alternatives.


Evaluation Criteria Description
Features We filtered the tools that we believe have the essentials for an online customer feedback tool. We also selected tools that have unique features.
Free Trials The free trial was one key criterion for our evaluation. So, we shortlisted companies that offer a free trial for customers to use and understand the software better. 
Free Version The tools that had a free version were a big YES for us, as it helped us get first-hand experience with the tools.
Pricing The pricing of any tool is a key evaluation factor. We selected the tools that were reasonably priced for their functionality, ease of use, and more.
G2 Rating G2 is one of the most-trusted business software review platforms today. So we evaluated how each Medallia alternative tool ranked in terms of customer reviews out of 5. 

A detailed overview of the 10 Medallia Alternatives

Medallia Alternative Features Free trial Free version Price G2 Rating
  • End-to-end feedback management
  • In-built survey templates
  • Seamless Integrations
  • Contact Management
  • Text Analytics
Yes Yes Starts at $99/per month 4.7
  • Voice of the Customer
  • Experience Hub allows company-wide sharing of feedback from customers
  • Text Analysis
No No Contact for detailed pricing 4.7
  • Listen and respond to the customers directly using the Listening Engine
  • Can collect customer data from various sources
  • Automatically sends recommended actions to the right teams
Yes Yes Contact for detailed pricing 4.4
  • Text analytics solutions provide analytical insights to make data-driven decisions
  • Action Management feature analyzes survey results and points out appropriate measures to take
  • Panel management to handle and monitor multiple operations
No No Contact for detailed pricing 4.2
  • Text Insights and sentiment analysis uncover significant customer insights
  • Offers feedback surveys in multiple languages
  • Customizable survey dashboards that display essential information in a single window
No Yes Contact for detailed pricing 4.5
Nice Satmetrix
  • Omni-channel feedback lets you capture feedback and assess every touchpoint
  • Text and speech analytics enable you to determine emerging trends quickly
  • A customer journey-based design for gathering deeper insights
No No Contact for detailed pricing 4.3
  • Customize surveys and integrate them into email easily
  • Design NPS surveys quickly without using any code
  • Gather feedback from website visitors using the feedback button feature
No Yes Starts at $99 per month 4.7
  • Comprehensive dashboard to access and share information from a single place.      
  • Train and empower your frontline staff to deliver an exceptional customer experience.
  • Utilize real-time intelligent analytics to gather deeper insights and create action plans.
No No Contact for detailed pricing 4.7
  • Gather feedback from all touchpoints across the customer journey and manage it in one single place.
  • Feedback Signals feature will analyze and highlight significant feedback and help prioritize them.
  • Root-cause analysis will help identify the root cause of an issue and focus on fixing it.
No No Contact for detailed pricing 4
  • Customer support is available in over 37 different languages.
  • Unique branding and customization options.
  • Integrate with popular platforms like Slack, Shopify, Salesforce, Zendesk, etc. 
No Yes Starts at $224 per month 4.7

Top 10 Medallia Competitors and Alternatives

Here are the 10 Best Medallia Competitors and Alternatives in 2023 that you can switch to. We have detailed the best features, the pros, cons, and the pricing below.

1. SurveySensum

SurveySensum – Customer feedback platform, the ideal Medallia Alternative

SurveySensum is an AI-powered end-to-end customer experience management software that is an ideal alternative to Medallia. It is the best platform available the companies of all sizes who avidly want to listen to their customers and act on their feedback. 

The platform helps you determine when to conduct which surveys, what questions to include, how to interpret feedback, etc. With easy-to-use templates, you can launch any type of survey in just 2 minutes. Also, the platform offers a real-time journey-based dashboard to analyze data instantly.   

Best Features:

  • Transparent Pricing

There are no hidden prices involved. Everything is transparent. What you see is what you’ll get.

  • Exceptional Customer Support

Our support team is there for our customers 24*7 and resolved your issues in 2 hours (yes, this is unheard of!). 

  • In-built survey templates

You can use SurveySensum’s inbuilt survey templates to build effective and relevant audience-specific surveys in a few minutes at different touchpoints. 

  • Closing the loop

The team helps you with how to analyze the gathered feedback, understand the customer issues from the core, communicate with the customer that you are working on their feedback to resolve their complaints, and actually fix the problem with the relevant teams.

  • Seamless Integrations

Going back and forth between multiple apps is a hassle. SurveySensum can be integrated with your existing technology and tools to create a seamless workflow. This will give you all the information you need about the customer on one platform.

  • Contact Management

When you have too many customer personas and a huge pool of audience, you really need to manage it. SurveySensum allows you to store, organize, and manage all the information about your customers easily from your Contacts Tab.

  • Text Analytics

Leverage the potential of machine learning with SurveySensum’s text analysis. It helps you identify top customer complaints from thousands of the feedback pool and gives you insights into your customers’ sentiments towards your brand/service/product.


  • Feature an easy-to-use interface
  • 360-degree solution for customer professionals
  • Makes feedback actionable
  • Excellent customer service
  • Great value for money


  • Need to add more integrations


  • A free version is available with unlimited surveys and users.
  • The paid version starts at $99/month

Check their flexible pricing here.


Explore SurveySensum. Request a Demo.
G2 crowd reviews on SurveySensum

2. InMoment


As a leader in experience intelligence, InMoment helps you gain significant insights from customer feedback to help launch strategic business decisions. This cloud-based solution provides leadership board, employee communication, and employee loyalty modeling capabilities. 

The tool mainly works on three clouds namely Customer Experience (CX) Cloud, Employee Experience Cloud, and Market Experience Cloud gives companies a complete understanding of all important factors. 

Best Features:

  • It offers a Voice of the Customer (VoC) feature that alerts and allows everyone to listen, comprehend, and impart customer stories.
  • The Experience Hub feature connects with business tools that allow company-wide sharing of feedback from customers.
  • The innovative text analysis extracts trends and patterns from feedback.


  • Attractive design with a wide range of filters and options
  • Effortless and quick to update
  • Easy-to-use interface


  • Only works for NPS, CES, and CSAT surveys
  • Limited customization

Pricing: Contact InMoment for detailed pricing

3. Qualtrics


Qualtrics is one of the most popular all-in-one solutions for different kinds of experience research. The tool features a wide range of research capabilities like customer satisfaction surveys, employee experience insights, product insights, etc. It is one of the best choices for large enterprises. 

Best Features:

  • Using the Listening Engine, you can directly listen and respond to customers.
  • The tool has Predictive Intelligence and Analysis that collect customer data from various sources to know more about them and drive meaningful communication.
  • The app automatically sends recommended actions to the right teams in your organization.


  • Excellent customer support
  • Offers synchronized preview of mobile and desktop questionnaires


  • Customization is very difficult.
  • Extremely expensive compared to its competitors
  • Reports take a lot of time to load.

Pricing: Contact Qualtrics for detailed pricing.

4. Forsta


Forsta is a single, full-suite platform born from the merger of Confirmit, FocusVision, and Dapresy. Forsta delivers an upgradable end-to-end platform that enables you to gather, analyze, visualize, and act on data collected from any audience, be it from small teams to global communities.

Forsta also enables its clients to integrate with some of the most common platforms available for your CRM, web data, digital marketing, and analytics. It comes packed with the tools to provide better data and deeper insights. So you can push your business forward.

Best Features:

  • Text analytics solutions provide businesses with rich analytical insights and enable them to make data-driven decisions.
  • Forsta’s Action Management feature analyzes survey results and points out appropriate measures to take.
  • It has panel management to handle and monitor multiple operations.


  • User-friendly and flexible
  • Offers customizable features


  • Reporting functions are sometimes confusing

Pricing: Contact Forsta for detailed pricing

5. GetFeedback


GetFeedback is a robust customer experience solution that is adaptable and easy to use. This tool helps you strengthen the relationship with your customers through surveys. The tool also helps you stay updated about your business by providing timely information and insights gathered from the feedback. 

Best Features:

  • Its text Insights allow customers to reveal significant insights in large amounts of unrestricted text feedback through sentiment analysis and identifying key phrases.
  • It offers feedback surveys in multiple languages.
  • Its customizable survey dashboards let you display all the relevant information that is essential to the growth of your business in a single window.
  • You can find exact customer needs by using carefully targeted surveys in real-time and powerful analytics.


  • Intuitive UI
  • Good Customization abilities


  • Generating the URL of surveys for sharing is quite difficult
  • Quite expensive
  • Collaboration/ Accessibility issues: Multiple people cannot work on the same surveys.
  • Cannot save survey templates

Pricing: Contact GetFeedback for detailed pricing


6. NICE Satmetrix


NICE Satmetrix is yet another Medallia competitor that assists in making your customer experience more effective with its comprehensive features. The tool helps you deliver insights and drive action comfortably. You can easily gather and collaborate all types of customer experience data with its automated analytics. 

Best Features:

  • The digital-first omnichannel feedback lets you capture feedback and assess every touchpoint with ease.
  • Its text and speech analytics allows you to determine emerging trends quickly.
  • The tool features a customer journey-based design for gathering deeper insights.


  • Excellent customer service
  • Easy to use and attractive app design


  • Inability to contact detractors via the software
  • Creating new surveys is difficult
  • Takes time to fix technical bugs

Pricing: Contact NICE Satmetrix for detailed pricing

7. Survicate


Survicate is mainly designed to gather customer insights. Its useful features help you gather and act upon customer feedback. It is an ideal survey tool that specializes in targeted surveys. It also provides integration capabilities to connect with other web apps and mobile applications.

Best Features:

  • Survicate allows you to create links and email surveys. You can also customize your surveys and include them in the email.
  • Survicate enables you to design NPS surveys easily without using any code.
  • You can easily gather feedback from your website visitors using the feedback button feature.


  • Good customer support
  • The installation is quick and easy


  • Difficult to navigate through the app
  • High pricing


  • Feedback Starter – $99/month
  • Advanced Researcher – $149/month
  • Feedback Automation – $199/month
  • Team Insights – $299/month

You can also get a customized plan for your website, product or mobile app for $299/month.

8. AskNicely


AskNicely is a perfect customer experience software that collects feedback regularly using one-off surveys. In other words, it allows you to get instant answers from individuals through online surveys. It can be easily integrated with your existing CRM for smooth operation. This tool is designed for NPS surveys and claims to be the world’s first pocket-sized customer experience coaching platform. 

Best Features:

  • AskNicely features a comprehensive dashboard that allows you to access and share all the relevant information from a single place.
  • The app will help you in training and empower your frontline staff to deliver an exceptional customer experience.
  • You can utilize real-time intelligent analytics to gather deeper insights.
  • It has an auto-reminder which ensures you don’t miss any important event.


  • Doesn’t require any training to use the app
  • Great customization abilities


  • Setting up complex surveys with workflows is difficult
  • UI around filters isn’t great
  • Chat support is often understaffed

Pricing: Contact AskNicely for detailed pricing

9. HelloCustomer


HelloCustomer offers a steady customer feedback and insights platform that helps you enhance your retention rates. The tool helps you analyze your customer feedback and expectations with its SaaS platform. The technology mainly revolves around using simple surveys to which linguistic algorithms and AI are applied. 

Best Features:

  • The app allows you to gather feedback from all touchpoints across the customer journey and manage it in one single place.
  • You can focus on relevant feedback with the Feedback Signals feature. The tool will analyze and highlight significant feedback and help you prioritize them.
  • Its root-cause analysis will help you identify the root cause of an issue and focus on fixing it.


  • Easy learning curve
  • Responsive customer support


  • You cannot send multiple surveys to the same customer
  • Doesn’t support many languages

Pricing: Contact HelloCustomer for detailed pricing

10. Delighted


Delighted is a Medallia competitor that is specifically designed to help you with NPS, CSAT, and CES surveys. It is easy to set up and allows you to share your surveys via SMS, email, and weblink. Delighted also supports multiple integrations with applications such as Salesforce and HubSpot.

Best Features:

  • The app helps you respond to surveys on the email itself instead of using an external link.
  • It has unique branding and customization options.
  • Support for customers is available in over 37 different languages.
  • The tool can integrate with Slack, Shopify, Salesforce, Zendesk, and many other popular platforms.


  • Data exporting is quick and easy.
  • Allows seamless filtering and segmenting of responses.
  • Quick customer support.


  • Application is quite expensive.
  • The Mobile version is not available.


  • Free – $0/month
  • Premium – $224/month
  • Premium plus – $449/month


It’s not too late to switch to an alternative with a smooth interface and less expense.

The most important thing to keep in mind while choosing the right Medallia alternative is to make sure its features match your business requirements. 

Some of the above-mentioned tools also offer a free version, like SurveySensum. So, what are you waiting for? Take advantage of the trial version, and select the best Medallia competitor carefully.



FAQ (Frequently Asked Questions) 

Who are the competitors of Medallia?

Though Medallia is a great survey platform, potential buyers will always evaluate the competencies, offerings, pricing, features, support, etc. The tools given below are the best alternatives to Medallia in 2022. 

  • Surveysensum
  • InMoment
  • Qualtrics
  • Forsta
  • GetFeedback
  • NICE Satmetrix
  • Survicate
  • AskNicely
  • Hello Customer
  • Delighted
Is Medallia better than Qualtrics?

Both Medallia and Qualtrics are companies that offer similar kinds of SaaS support for various industries. According to G2, a real-time software review site, Qualtrics has 4.4 ratings out of 5, and Medallia has 4.5 ratings out of 5. Qualtrics is a survey & form-building tool whereas Medallia is a customer experience management tool. Qualtrics is said to have better customer support than Medallia, and customers receive solutions immediately. 

Is Medallia a good company?

Medallia is an American company focused to create customer and employee experience management tools for potential customers across the globe. In terms of working in Medallia, it has an overall score of 3.8 out of 5. It also has got 87% customer satisfaction score compared to other similar companies. 

Is Medallia a SaaS Company?

Medallia is a SaaS (Software-as-a-Service) company. Its SaaS platform is award-winning and very popular around the world. It is focused on creating tools that can gauge and understand various experiences like customer satisfaction, customer effort, customer loyalty, the voice of the customer, employee engagement, employee satisfaction, brand experience, etc. Medallia is used in industries like retail, finance, hospitality, B2B, etc. 

Is Medallia a CRM?

Medallia is not a CRM but a customer experience management tool. It can be easily integrated with a CRM to collect feedback from thousands of customers automatically. Managers and other important people can use these insights and data to take immediate actions to improve customer experience and eliminate any sort of negativity.


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