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Branded Surveys Made Easy with White-Label Survey Solutions

Jun 19, 2024

7 mins read

Manisha Khandelwal

Do your surveys lack your brand’s unique touch with your logo, colors, and design? 

Then change the game with white-label surveys!

No more generic templates with someone else’s logo, let your customers know that it’s you!

With the help of a robust white-label survey builder, you can use your company’s color palette, logos, and fonts, ensuring that every survey reflects your brand’s identity. This attention to detail makes your surveys appear as an integral part of your business rather than a third-party service. Hosting surveys on a custom domain further enhances professionalism, making respondents more likely to engage and provide honest feedback.

Whether you are seeking customer feedback, employee insights, or doing market research, white-label surveys give you the brand consistency and professional edge you need.

So, let’s dive into how you can leverage this powerful tool to make smarter, data-driven survey designs and gather valuable and authentic insights. But first, let’s understand what a white-label survey is.

What is a White Label Survey?

The image shows how survey designs can be customized and white-labeled with the SurveySensum survey builder.

A white-label survey is a customizable survey solution that allows businesses to create and distribute surveys under their own brand. 

Unlike generic surveys, white-label surveys enable you to fully personalize the survey’s appearance, including adding your company’s logo, colors, and design elements. This branding ensures that the survey seamlessly integrates with your existing brand identity, providing a consistent and professional experience for your customers.

But why is it important to white-label your surveys?

Why You Should White-Label Your Surveys?

Here are the reasons why you should consider white labeling your surveys.

  1. Enhances Your Brand’s Consistency: White labeling your surveys ensures that all touchpoints with your audience are consistent with your brand’s identity. By using your logos, colors, and design elements, you create a seamless experience that reinforces your brand image and fosters greater trust among respondents.
  2. Increases Response Rates: Branded surveys are perceived as more trustworthy and professional, which can lead to higher response rates. When respondents recognize your brand, they are more likely to engage with the survey, providing you with more comprehensive and reliable data.
  3. Strengthens Customer Trust: Using a white-label survey shows that you value your brand’s integrity and the privacy of your respondents. This level of professionalism can build trust and encourage honest feedback, which is crucial for making informed business decisions.
  4. Gives Competitive Advantage: Using branded surveys can set you apart from competitors who rely on generic surveys. It demonstrates your commitment to quality and attention to detail, giving you an edge in building stronger relationships with your audience.

Create aesthetically pleasing and professional-looking surveys with SurveySensum’s advanced customization options in just 5 minutes!

Let’s now create white-label surveys with SurveySensum.

How To White Label Your Surveys With SurveySensum?

Here’s how you can white-label your surveys with SurveySensum in 3 different ways.

1. White-Labelling Your Subdomain

When your survey is hosted on a custom domain that reflects your brand (e.g.,, it creates a seamless experience for respondents. Instead of seeing a generic survey URL, they see a familiar web address that reassures them they are interacting directly with your brand. 

So, in SurveySensum’s survey builder

  • Step 1: Go to “Settings”.
  • Step 2: In “Settings”, click on “Account Settings”.
  • Step 3: In “Account Settings”, click on “Branding & Survey URL”.

The image shows the account settings of the SurveySensum survey builder where users can customize their survey links.

  • Step 4: Here you can remove the SurveySensum branding and customize your survey’s subdomain and the change will reflect in the survey’s URL.

The images show how users can create custom survey URLs with SurveySensum’s survey builder.

2. CSS Customization

CSS customization allows you to control the visual presentation of your survey, including the layout, colors, fonts, and placement of text or images. This level of customization goes beyond basic template options, providing you with the ability to tailor every detail to your exact specifications.

So, in the SurveySensum’s survey builder

  • Step 1: Click on “Create Survey”.
  • Step 2: After you have selected your survey type, go to “Appearance”.
  • Step 3: Here, click on “CSS Customization”.

The images show how users can customize the visual presentation of their survey with SurveySensum’s survey builder.

3. White-Labelling Your Email Addresses

Customizing the emails you send to survey respondents is another effective way to white-label your surveys. This means tailoring the emails to match your company’s brand aesthetic, creating a professional experience from the first point of contact.

So, in the SurveySensum’s survey builder

  • Step 1: After you have created your survey, go to “Share Survey”.
  • Step 2: Now, click on the “Send Email” option.
  • Step 3: Here, you can customize the email template to match your brand’s look.

The images show how users can white-label their email addresses with SurveySensum with SurveySensum’s survey builder.

Customise and personalize your surveys to match your brand’s identity and provide your customers with an enhanced and personalized survey experience with SurveySensum!

Best Practices Of White-Label Surveys

1. Choose the Right White Label Survey Software: Select a survey software that offers white label capabilities. Look for features such as extensive customization options, branding capabilities, and integration with your existing tools. Ensure the software supports your specific needs and budget.

2. Preview and Test Your Survey: Before distributing your survey, preview it to ensure that all elements are properly branded and functioning as intended. Conduct a test run with a small group to catch any issues and gather initial feedback.

3. Monitor and Analyze Responses: Use the software’s analytics tools to monitor responses in real time. Analyze the survey data to gain insights and identify trends. Look for features that allow for data segmentation and cross-tabulation to dive deeper into specific areas of interest.

4. Integrate with Other Tools: Integrate your survey software with your CRM, email marketing platform or other business tools. This allows for seamless data flow and more comprehensive analysis, enabling you to leverage survey data across various aspects of your business.

Summing Up,

White-label surveys offer a powerful way to reinforce your brand identity and enhance the survey experience of your customers while gathering valuable feedback. By customizing every aspect of the survey experience – from the survey design to the URL to the email invitations – you can create a seamless and professional interaction for your customers. This not only enhances trust and engagement but also ensures that your brand remains consistent across all touchpoints.

However, to unlock the true benefits of white-labeling, you need a comprehensive and AI-enabled customer feedback tool, SurveySensum. This tool will allow you to customize and personalize every aspect of your survey in an easy-to-implement way but at a cost-effective price that will suit the needs of businesses of all sizes and levels.

Unlock the Power of White-Label Surveys With SurveySensum & Enhance Your Survey Designs!

Frequently Asked Questions

1. What is a white-label survey?

A white-label survey is a customizable survey solution that allows businesses to fully brand their surveys. This includes adding the company’s logo, colors, fonts, and other design elements to ensure the survey matches the company’s brand identity. White label surveys give the impression that the survey is an integral part of the business, rather than a third-party tool.

2. What are white label purposes?

The purposes of white-label solutions include:

  • Ensuring all customer-facing materials and tools match the company’s brand identity.
  • Reducing the need for in-house development and allowing companies to offer new products or services quickly.
  • Allowing companies to focus on their main business activities while utilizing expert-developed tools and products.
  • Providing a seamless and professional experience for customers and clients, enhancing trust and credibility.
  • Offering the flexibility to tailor products or services to meet specific business needs and customer expectations without significant investment in development.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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