Customer Experience

10 Best Customer Feedback Tools in 2024 – Comparison | Updated List

Jul 3, 2024

15 mins read

Manisha Khandelwal

Are you listening to the voices of your customers?

If not then you are missing out on a lot of valuable insights that you can get from your customer’s feedback. 

According to the State of Global Customer Service Report, a staggering 77% of consumers hold brands in higher regard when they actively seek and apply customer feedback. This statistic clearly shows how important customer feedback is.

So, how to listen to the voices of customers? Well, with a robust customer feedback tool that can help you launch, gather, and analyze your customer feedback seamlessly.

However, merely having a customer feedback tool is NOT enough.

To truly benefit from it, the tool must

  • gather feedback in real-time,
  • give you instant alerts on unsatisfied customers, and much more.

But how will you ensure that your customer feedback tool is perfect for your business?

Here are the 10 best customer feedback tools. Let’s dive deeper to analyze each tool and decide which is the go-to tool for your business. 

What is a Customer Feedback Tool?

Imagine having launched a new product and you want to know if your product met your customer’s expectations, so what do you do? Simple, you launch a CSAT survey to understand your customer’s satisfaction with your product. But wait, creating and launching surveys manually is so 2018. 

This is where customer feedback tools come in to streamline your survey campaigns. From creating surveys to launching them via multiple channels, from analyzing feedback to extracting actionable insights and taking prioritized action – customer feedback tools have your back!

It enables you to create, distribute, and gather customer feedback in real-time and also helps you analyze the data with advanced capabilities and provide insights that help businesses make better customer-centric decisions.

A well-designed customer feedback tool should ideally allow you to create

Additionally, the tool should also have features like text and sentiment analysis, omnichannel feedback, great support, and so on. 

Now let us look at how to choose the right tool for your business.

How to Choose the Right Customer Feedback App?

There are many customer feedback apps in the market that offer multiple features at various price points.

The right feedback tool for your business depends on your business goals and needs. No matter what tool you pick, it should help you better understand customer experience and improve it.

Here are a few things to look for in a customer feedback tool.

1. Ease of use

The right tool should be able to reduce your effort and save you time, so choose a tool that is easy to use. 

Ensure that the tool can be integrated into your workforce efficiently and provides a seamless experience, especially for your customer success teams.

2. Multi-channel feedback

Your customers are everywhere and they need a seamless experience that enables them to interact with you via multiple channels like email, social media, phone, chat, etc.

So, choose a tool that provides you with a multi-feedback collection system to gather comprehensive, immediate feedback that can be used to improve the overall customer experience.

3. Integrations

You will get a better product experience while using the customer feedback software that is customizable and extensible. It should integrate and work along with your existing applications, filling the gaps in your needs and ensuring that all your requirements are met. 

Also, if your customer feedback tool connects with your existing apps and technology, the workflow will be smooth, enriching your experience with the software. 

4. Pricing

Pricing is an important factor to consider when choosing a customer feedback app or any tool for that matter. It affects the overall value and return on investment (ROI) the businesses can expect from the tool.

The cost of the software can differ depending on the type of plan, features offered, integrations available, support extended, and more. 

Always compare the price with the features offered. Also, keep in mind that not all features are useful to the end user.

Most tools offer a free trial or a free version. Use it to evaluate if the software meets your requirements before making a purchase decision. Additionally, you can get on a demo call with the company and see if their tool will be a right fit for you.

Now that we know how to choose the right tool let’s take a look at 10 customer feedback tools. These tools can help you create intuitive surveys to gather customer feedback. They can also analyze the data and provide insights to help make data-driven decisions. These decisions can streamline and optimize your business processes.

1. SurveySensum

This is the image of the SurveySensum dashboard - one of the survey tools for customer feedback.

SurveySensum is one of the most affordable AI-powered customer feedback tools out there. Designed for customer success and customer experience teams, it is used across different industries like B2B, SaaS, Telecom, etc.

It is not just a platform – it is a CX service that helps you achieve your business goals with a customer feedback platform. It allows you to create NPS, CSAT, and CES surveys for various touchpoints in the customer journey. Additionally, the tool enables the teams to share them across various channels and collects feedback in real time. Also, it is one of the most affordable customer feedback tools out there.

Not just that, a CX consultant comes along who provides end-to-end guidance – from the very basics of creating the survey and analyzing the feedback. But that’s not all, they will also help you with what to do next, and what actions to take so that you identify the gaps and achieve your business goals.

Best features

  • Along with NPS, CSAT, and CES surveys, SurveySensum also helps users create surveys for product experience and employee experience.
  • The tool also provides dedicated CX experts who are at your service, handling everything from the initial setup to operational tasks and action-taking, ensuring a seamless process for your feedback journey.
  • The advanced Text Analytics software allows users to identify top customer complaints and sentiments from the feedback data and provides quick insights into customers’ positive and negative experiences.
  • The tool provides users with multi-channel survey-sharing options. Users can share surveys through SMS, email, QR codes, and also via WhatsApp surveys.
  • The tool gathers and analyzes feedback and generates tickets on negative feedback in real-time which enables users to take action on any negative feedback and close the feedback loop in real-time.
  • SurveySensum can be seamlessly integrated with the tools and platforms you use every data so that you don’t have to play around with multiple platforms, and everything can be done from one app without any hassle.


  • Feature-rich and easy-to-use
  • Makes feedback actionable
  • Affordable pricing
  • Survey customization
  • Advanced text analytics software
  • Excellent Support on all channels with 2-hour SLA
  • End-to-end CX consultation 
  • Journey-based dashboard for comprehensive analysis
  • Ticketing system


  • Some app integrations are missing but their swift support team is ready to integrate on your request.

Starts at $99 per month but the tool also provides a free trial and a free version. With the free plan, you can get unlimited surveys, templates, survey white-labeling, users, etc.
Listening to the voice of customers is essential to understanding them and improving your business and you can do that effectively with a robust customer feedback tool like SurveySenusm

The paid plan starts at $99 per month.

2. Feedier

Feedier and SurveySenum both enable businesses to listen to and analyze customer responses in real time.
Feedier is a customer feedback tool that enables businesses to listen to and analyze customer responses from different channels in real time. The tool also offers features like NPS surveys, data correlation, and text analysis based on automation.

Best features

  • Provides multi-linguistic support, survey conditions, custom branding, and more than 15 types of questions. 
  • Schedule and plan email or SMS campaigns effectively and quickly with the campaign manager. 
  • Segment feedback and assign them to individual teams to monitor and resolve issues faster. 
  • Collect direct or indirect feedback from multiple touchpoints. 
  • Visual analytics provides detailed insights in real-time. 
  • The Geo Report feature allows you to make geographical segmentation for personalizing locations for teams and visualizing feedback with more clarity.


  • Best-in-class analytical reports
  • Easy to create brandable and customizable forms
  • Easy to set up surveys


  • New updates and changes are time-consuming
  • Limited template design options
  • Pricey for small businesses


  • Contact Feedier for detailed pricing.
  • A 7-day free trial is available only after booking a demo with the sales team.

3. InMoment

Like SurveySensum, InMoment is also a customer feedback tool

InMoment is an employee and customer experience feedback tool. The tool features three SaaS solutions – Customer Experience Cloud, Employee Experience Cloud, and Market Experience Cloud. 

Best features

  • InMoment has NPS, CSAT, and CES micro-surveys that can be deployed on multiple channels.
  • It has data exploration to determine unstructured feedback easily.
  • It offers reporting and dashboards to enable action and monitor trends.


  • All-in-one dashboard to monitor multiple operations
  • Customizable fields & graphic visualizations
  • Insightful analytics and easy-to-use interface


  • Free trial is request-approval based
  • Less survey customization – only NPS, CES, CSAT
  • Integration is cumbersome and hard (exporting and connecting to apps)


Contact InMoment for detailed pricing.

4. Typeform

Typeform and SurveySensum are both user feedback tools that help businesses interact with their customers.

Typeform is yet another customer feedback software that allows users to gather customer feedback with engaging feedback forms, surveys, etc. The tool is very user-friendly as it is a web-based software that allows you to create surveys without writing any code.    

Best Features

  • It can set up conversion tracking by adding Google Tag Manager or Facebook Pixel ID code snippets.
  • By using Logic Jumps, you can create multiple question paths to tailor the survey to your customers and visitors.
  • Typeform has human-friendly interactions and a conversational touch to its forms and surveys. This prompts people to complete the forms quickly. 
  • The tool also supports video and media interactions. This exquisite experience helps get better and faster feedback from the people being surveyed.


  • Great design & UI
  • Unlimited questions
  • Great template designs and options


  • No dashboard for analysis 
  • Basic & native reporting feature 
  • Complicated for conducting advanced surveys

Pricing: The paid plan starts at $29 per month.

5. UserReport

Like SurveySensum, UserReport is also a customer feedback tool

UserReport gauges usability and shows you where different kinds of visitors connect on your website. This customer feedback platform also allows users to voice their suggestions on improving your products and services through feedback forums. Moreover, its survey widget helps you conduct NPS surveys, while its feedback widget helps you collect ideas to fix errors. 

Best features

  • UserReport has a dedicated feedback widget to collect feedback about products/services from users.
  • The survey widget is dedicated to knowing and researching your audience.
  • Demographics feature offered by UserReport, helps gather insights based on the demographics of the users.


  • Easy learning curve for beginners
  • Filing bug reports is quite easy
  • Seamless integration with apps


  • Limited software features
  • App navigation needs improvements

Pricing: Contact UserReport for detailed pricing.
Gathering customer feedback is just the first step – everything comes after that. Sign up today with SurveySensum and experience a streamlined process of launching, gathering, analyzing surveys, extracting actionable insights, and ultimately taking prioritized action that will impact your bottom line.


6. Qualaroo

Qualaroo like SurveySensum is also an AI-powered customer feedback tool.

Qualaroo is yet another customer feedback platform that is powered by IBM Watson’s Natural Language Processing abilities and features a powerful AI-driven sentimental analysis. The tool helps you to ask the right question to the right user at the right touchpoint using its innovative proprietary survey widget. The tool also offers feature-rich & customizable templates for easy survey setups.

Best features

  • Qualaroo allows you to deploy surveys on your website, mobile app, emails, etc, or share them using direct links.
  • It pre-built survey templates and question types that can be customized to your survey needs.
  • The tool has innovative AI features like Sentiment Analysis Engine and Word cloud generator to extract helpful insights from feedback.
  • It offers pop-up surveys to check the pulse of customers instantly.


  • Advanced white labeling and targeting
  • Personalize surveys according to brand requirements
  • Minimal learning curve


  • Dashboard visuals and color palette make it illegible 
  • Trial version offers only minimal functionalities
  • Quite expensive for small businesses

Pricing: The paid plan starts at $69 per month.

7. Retently

Retently is a popular customer feedback tool like SurveySensum that helps measure and improve customer satisfaction and loyalty through NPS surveys

Retently is a popular customer feedback tool that allows users to gather and analyze customer feedback, particularly through NPS surveys. The tool dives deep into NPS insights and extracts actionable insights with the help of advanced analytics and reporting tools and customer segmentation.

Best features

  • It has an activity dashboard for easy monitoring.
  • You can utilize Reporting and Statistics to analyze and improve customer satisfaction.
  • You can derive important insights from customer feedback using text and sentiment analysis. 
  • It offers an advanced survey template editor to customize your surveys.


  • Simple and feature-loaded UI
  • Faster deployment & implementation
  • End-to-end customizable solution


  • Difficult to integrate with some APIs
  • Hard to navigate
  • Requires more training to get acquainted with the product

Pricing: The paid plan starts $25 per month.

8. Qualtrics

This is the image of the Qualtrics homepage - one of the Online customer feedback tools.

Qualtrics is one of the most famous experience management companies and has intelligent user feedback tools in its array. It allows you to collect feedback at every meaningful touchpoint and instantly interpret their comments. Using Qualtrics, you can start conversations with customers on any channel and convert their feedback into insights that help improve customer satisfaction and loyalty.

Best features

  • It offers innovative predictive intelligence and analytics for a better quality of operations.
  • You can directly listen and respond to customers using the Listening engine
  • Qualtrics app automatically sends recommended actions to the right teams.
  • It offers the ability to add block-based questionnaire designs with a click.



  • Easy to learn, use, and train
  • Flexibility of options to deploy questions
  • Real-time in-depth analytics


  • Pricey upgrade for small enterprises
  • Difficult to integrate APIs and other tools
  • Outdated video references for Salesforce integration

Pricing: Contact Qualtrics for detailed pricing.

9. CrowdSignal

CrowdSignal is also a customer feedback tool that can help businesses build surveys and polls for their website like SurveySensum.

Formerly known as PollDaddy, Crowdsignal can build surveys and polls for your website, blog, and social network profiles. It offers simple and adaptable polls that enable you to customize their styles to match your social networking profile or email campaign and discover what your visitors are thinking today.

Best features

  • The drag-and-drop form builder allows you to add titles, explanations, and form questions.
  • You can create rules to display questions based on a user’s response using the branching tab.
  • Crowdsignal allows you to select the date and time you want your form to be available for users to fill in.
  • The customer feedback tool offers powerful 360-degree feedback functionality.


  • Limits double voting & spam
  • Instant feedback & real-time results
  • Export data into any format


  • Outdated and native UI
  • Small and illegible fonts in surveys
  • Need coding knowledge for customization

Pricing: The paid plan starts at $200 per year.

10. Nicereply

This is the image of the Nicereply homepage - one of the effective customer feedback systems.

Nicereply is a customer feedback tool that helps you share customized surveys easily at every interaction, helping you improve your CES, CSAT, and NPS scores. The tool also allows you to track KPIs and generate reports with ease. 

Best features

  • Nicereply offers well-built CES, CSAT, and NPS surveys to help enhance customer experience.
  • Post-resolution surveys help survey customers automatically after closing a ticket or conversation.
  • This customer feedback tool also offers in-signature surveys that ask customers for feedback at the bottom of every email.
  • Instant ratings help record customer answers, the moment they click the survey.


  • Intuitive and friendly UI
  • Survey creation is smooth
  • Easy to extract, filter, and read data


  • Limited flexibility to create multiple questions on the form.
  • Limited customization
  • Only suited for support teams

Pricing: The paid plan starts at $59 per month.
Gather & analyze feedback in real-time, take action on negative feedback, and close the feedback loop in time with SurveySensum!



Customers are the undisputed factor that drives your business growth. Luckily, today there are plenty of user feedback tools to collect and analyze customer feedback, like SurveySensum’s real-time customer feedback solution. 

Working on the customer feedback platform, you can easily create long-term relationships, develop more sales, and enhance your products and services by gathering customer feedback properly. 

And the right customer feedback software makes all of this easy for you!

FAQs on Customer Feedback Tools

1. What is a customer feedback tool?

A customer feedback tool is a software that helps businesses create and distribute feedback surveys automatically in real-time. Such user feedback tools will collect feedback from customers and store them in a centralized location. You can create one-click reports, insights, and action plans out of it to make data-driven decisions.

2. Which tool is used for feedback?

To collect feedback and process them you need customer feedback solutions that can create aesthetically pleasant surveys that prompt users to answer. You need a user feedback tool like SurveySensum to analyze all the feedback and convert them to data-driven action plans and insights.

3. What are the methods of customer feedback?

There are multiple methods to collect customer feedback. The 6 ways of collecting feedback from customers are

  1. Surveys
  2. Social media
  3. Online reviews
  4. Free-Text Feedback 
  5. Customer interviews
  6. Focus groups
4. How do you track customer feedback?

To track customer feedback and make the best out of it, you need user feedback tools like SurveySensum. You use the feedback management solution to understand where your feedback comes mostly from in the first phase.

Then determine the intervals when you want to collect them. Generate reports on who said what and understand what feedback matters to your business. Collect the feedback in a central location and create insightful action plans out of it.

To do all these processes with ease, you need to invest in customer feedback software that automates the processes.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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