Net Promoter Score

15 Best NPS Tools to Watch Out in 2024

May 28, 2024

15 mins read

Manisha Khandelwal

If customer happiness is the objective then NPS aka net promoter score is one of the best ways to get there. An index ranging from -100 to 100, NPS clearly gauges the loyalty or the enthusiasm of a customer to recommend your brand to their near and dear ones.

This simple CX metric has brought groundbreaking changes to CX and has become very much significant in such a short time. The reason is…

NPS is not a metric that just measures customer loyalty and satisfaction, it actually gauges the overall emotion of the customer towards your brand.

Organizations can use their net promoter score to discuss problem areas, improve the experience of their customers, monitor loyalty trends, and grow revenue.

What is an NPS tool?

NPS tool helps you survey your customers’ loyalty, categorize them as per their satisfaction data, and keep in touch with them. It helps you find out whether your customers would be willing to recommend your brand to others and improve many other assets of your company. 

A well-designed Net Promoter Score tool features NPS calculation, automation, survey scheduling, customer segmentation, intuitive dashboard, reports, real-time notifications, etc. to help you make the most of your NPS survey. 

How to choose the right NPS tool?

Every company’s requirements are unique. You will need dedicated NPS software with innovative survey distribution channels, specific analytic and reporting features to conduct successful NPS surveys. It should also feature integrations to incorporate NPS scores and feedback into your existing platforms. In other words, the right NPS tool will streamline the entire process. 

So, here are the factors that will help you choose the right NPS tool for your business.

  • Survey Volume

You need to make sure that the software you choose can manage the volume of surveys you intend to send. Most companies restrict survey volume by pricing tier, depending on the number of surveys you send via a particular distribution channel.

  • Integration

The workload gets simplified when all of the platforms and applications you use every day perform well together. Also, the user doesn’t have to switch between multiple platforms as all the operations can be done on the existing platform itself. So look for an NPS tool that integrates with your existing applications seamlessly. It should blend effortlessly with your technology, workflows, and communications.

  • Survey Templates

Pre-built survey templates are one of the most important must-haves for any NPS tool. It reduces your workload and saves time for creating manual templates. Customizable survey templates also allow you to apply your brand’s colors and attach your logo to any surveys that you send out. You don’t have to build a survey from scratch. A little bit of editing here and there and you are ready to go!

  • Customer Segmentation

The best NPS tool will segment your customers into three categories, namely, promoters, passives, and detractors amongst other segments such as tags, demographics, etc. The respondents are classified into these categories according to the score given by them in the survey. Your software should allow you to save this data in your CRM, help desk, and billing systems and trigger workflows immediately.

15 Best NPS Tools of 2024

We’ve done our bit of research and shortlisted 15 of the best NPS tools you should check out in 2024. Here, take a look at the tools that can help you organize, share, and analyze your NPS surveys.

1. SurveySensum

SurveySensum is one of the most affordable NPS tools out there. It enables you to create, launch, and analyze NPS surveys across industries like SaaS, Retail, Automotive, Insurance, NBFC, etc. And is known for taking relevant action on the NPS feedback that actually impacts your revenue. 

Unlike other NPS tools, SurveySensum offers free CX expert advice. These CX consultants help you with everything, from creating powerful surveys to analyzing your responses effectively. They focus on giving you key action points (in priority order) that impacts your CX and business metrics.

SurveySensum serves as the perfect balance between basic and advanced features. While it offers basic features like cross-tab analysis, analytical dashboards, WhatsApp surveys, and survey customization, it also offers advanced capabilities.  These include a real-time ticketing system, AI-enabled text analysis, and improved data visualization tools.  

Best features

  • Text Analytics to give you top trends and sentiments 
  • Transparent and affordable pricing
  • Real-time customizable dashboards
  • Advanced NPS Reporting 
  • Integrations (along with data import)
  • On-site support
  • Built-in templates
  • Historical NPS 
  • 24*7 customer support with a 2-hour SLA guaranteed


  • Free CX Consultation for end-to-end support
  • Closed-loop ticketing system
  • Ad-hoc research on the same platform
  • Unique survey links
  • Data import from multiple sources


  • Some app integrations are missing but their swift support team is ready to integrate on your request.

Pricing: The paid plan starts from $99/month and goes higher with survey responses. But the tool also comes with a free plan. In the free plan, you get 25 survey responses. Along with that, you also receive website integrations, unlimited surveys, unlimited users, unlimited touchpoints, and unlimited questions.

Sign up today with SurveySensum and begin a journey of transforming your feedback into revenue!

2. AskNicely

In the second position we have AskNicely. This powerful CX platform allows you to manage customer feedback automatically with the help of customizable NPS, CES, CSAT, and many other surveys. You can also distribute them via SMS, your website, email, and more.

Best features

  • You can easily share real-time insights with your team using AskNicely.
  • AskNicely can integrate your CRM to trigger any feedback requests.
  • You can effortlessly set the tool to automatically survey a set of customers in your CRM each month.
  • This NPS tool can integrate with third-party apps.


  • Clean and simple user interface
  • Mobile version is available


  • Can’t customize the NPS scoring
  • Difficult to manage contacts

Pricing: Contact AskNicely for detailed pricing 

3. Nice Satmetrix

NICE Satmetrix is an NPS tool that helps you capture customers’ voices. It enables you to gather feedback from a wide variety of channels such as social media, chatbots, and email. Plus, you can instantly send surveys using its powerful integration with customer relationship management tools like Salesforce. Once feedback is received, it will be run through Satmetrix text analytics feature, which can recognize trends on your behalf. 

Best features

  • Nice Satmatrix offers out-of-the-box analytic charts, graphs, and data for improved efficiency.
  • This tool has a “survey builder,” which makes creating NPS surveys and survey logic easy.
  • It offers multilingual support that allows you to use multiple languages for your surveys.


  • Setting up survey is quick and easy
  • A good support team is available all day.


  • Integration feature needs improvements
  • Difficult to conduct and manage multiple surveys
  • Best for broad insights about client base rather than customer-specific insights.

Pricing Contact Nice Satmetrix for detailed pricing

4. GetFeedback

GetFeedback is a customer experience solution purpose-built for integration with Salesforce (other integrations are also available). This software offers several CX tools, including NPS surveys and a wide variety of resources. It provides in-built templates to speed up the setting up of mobile-friendly, responsive NPS Surveys, which you can white-label and customize to add more questions. 

Best features

  • It has powerful analytics tools.
  • It distributes surveys with comprehensive multi-channel options, including e-mail, web apps, mobile apps, and even SMS.
  • It allows user segmentation for more targeted outreach.


  • Excellent integration
  • Visualizations and graphics are customer-friendly
  • Very easy to use and customize


  • Customer support is not up to the mark

Pricing: Starting from $50/month

5. CustomerGauge

CustomerGauge is an experience management platform that connects customer experience, revenue, and account data. It offers an end-to-end, integrated, Net Promoter Score system for data collection, reporting, analysis, and action. This NPS tool offers both NPS surveys and employee NPS ENPS surveys. Using CustomerGauge, you can set up NPS surveys smoothly and measure the loyalty of your customers. 

Best features

  • This NPS survey tool can plug into your eCommerce, CRM, or accounting system to automatically survey customers.
  • The app offers a decent array of provisions to handle feedback like auto-result reports, instant alerts, closed-loop tools, and dashboards.


  • It is simple and quick to implement.
  • It doesn’t require additional software or hardware as it is hosted in the cloud.
  • It is a multichannel-enabled tool.


  • Lack of integration
  • Difficult to navigate

Pricing: Contact CustomerGauge for detailed pricing

Transform your feedback into revenue by extracting actionable insights from your feedback and taking action in a prioritized manner.

6. Delighted

Delighted lets you run NPS, CSAT, and CES surveys effectively and distribute these surveys via email, web, SMS, and a link and setup are easy. In addition, Delighted also supports multiple integrations with applications such as Salesforce and HubSpot. Delighted’s program concentrates on the free-response follow-up to the NPS question, allowing customers to give insights into why they gave a specific NPS score in their own words. Using Delighted, you’ll get instant, clear feedback on what you’re doing well and what you should improve. 

Best features

  • The app helps you respond to surveys on the email itself instead of using an external link.
  • It has innovative branding and customization options.
  • Support for customers is available in over 37 different languages.
  • The tool can integrate with Slack, Shopify, Salesforce, Zendesk, etc.


  • It can easily integrate with other apps.
  • A lot of different metrics aside from NPS
  • It is specifically made for measuring customer experience.


  • It is focused extensively on customer experience.
  • Measuring NPS across multiple product lines, not the simplest to execute.


  • Free – $0/month
  • Starter – $17/month
  • Premium – $224/month
  • Premium plus – $449/month

7. Zonka Feedback

Zonka Feedback enables users to create NPS Surveys and send them to your customers through multiple channels to measure customer loyalty and satisfaction. It notifies you of detractors, collects actionable feedback, works on it, closes the feedback loop, and converts your detractors into promoters.

Best features

  • Measure NPS at every touchpoint with multiple channels – SMS, email, website, Android tablets, and smartphones.
  • Gather survey responses both on-premises as well as on the go.
  • Get notified with real-time notifications for angry customers, at-risk customers, and detractors. Reach out to improve their experience and reduce churn.
  • Create customized NPS surveys, and white-label surveys, and add your own logo and branding to them.


  • Very easy interface to set up and use.
  • Allows Zapier Integrations and easily integrates with other tools like Slack, Google Sheets, Shopify, Webex, and more.
  • Offers a free trial for 15 days.


  • The free version is yet to come.
  • Poor customer support
  • Does not include integrated translation


  • Essential – $24/month
  • Starter – $44/month
  • Professional – $79/month
  • Growth – $169/month

8. NiceReply

One of the favorite alternatives when it comes to measuring customer experience is NiceReply. It encourages you to follow developments continuously with a variety of charts, time filters, and comparisons. This NPS tool also includes features like customization, analytics, data security, and integrations. 

Best features

  • Nicereply features an Intuitive UI dashboard to manage surveys easily.
  • It has follow-up questions, data range features, and insightful reports for better efficiency.
  • The tool displays data in CRM and sets triggers accordingly.


  • Easy of use
  • It has reward features.
  • Low cost


  • App design needs improvements
  • Limited features

Pricing: Starting from $59/month 

9. Retently

Retently is a fully automated NPS tool that saves you time and increases your response rates. It allows you to test your surveys to decide which versions get the most responses. You can easily customize your NPS surveys with the inbuilt template editor. The software also has a survey campaign feature that enables you to easily run many NPS campaigns among different customer segments. 

Best features

  • Setting up regular and transactional campaigns is easier with Retently by sending a predefined set of surveys to particular customer segments. 
  • You can easily target all the customers in your Retently account with a preset filter. 
  • Retently allows you to customize survey templates easily according to your style.
  • Customers can be easily segmented according to their plans


  • Offers precise NPS measurement.
  • Easy to use
  • Built-in email cleaning feature.


  • Not very flexible outside NPS

Pricing: Starting from 49$/month 

10. InMoment

InMoment is one of the well known NPS survey tools out there. It aids in creating customizable NPS, CSAT, and CES surveys and gives you real-time score updates on different channels. It gauges customer experience throughout the customer journey, enabling you to identify trends and prevent customer churn before it’s too late.

Best features

  • It offers in-app surveys to boost customer engagement and QR code survey delivery services to enhance engagement. 
  • Features like tagging, segmentation, custom reports, and dashboards.


  • All important information can be easily accessed from one location.


  • Late response from the support team.

Pricing: Contact InMoment for detailed pricing

Get a better understanding of your NPS data with analytical dashboard and reporting and take better data-driven decisions that will impact your bottom line.

11. Qualtrics

Qualtrics is an NPS tool that helps you measure, analyze, and improve your net promoter score. It allows you to measure NPS at any customer touchpoint via any platform or channels like SMS or email. The Qualtrics NPS tool includes their Predict IQ feature, which couples NPS and operational data to predict customer behavior. This report helps you find which individuals are at the highest risk of churning. Qualtrics also features role-based dashboards to assure the right people on your team get the customer information they need to enhance CX and loyalty.

→ Now, if you are an existing Qualtrics customer who’s looking for a switch then you may want to take a look at these alternatives to Qualtrics.

Best features

  • Qualtrics allows you to create, distribute, and analyze web-based NPS Surveys.
  • Qualtrics can connect with dozens of channels to help you analyze feedback in real-time.
  • Qualtrics’ CustomerXM platform supports predictive analytics, which can show you key trends and patterns.


  • Includes many built-in features and templates for data visuals and reporting
  • It can be accessed from any device like mobile or PC.


  • Customer support slow to respond
  • Too pricey

Pricing: Contact Qualtrics for detailed pricing

12. Medallia

With Medallia, you can follow and interpret the NPS score and easily segregate customers based on their responses. It uses machine and human learning to automatically analyze the NPS feedback and coordinate with the team to take action and solve issues.

Best features

  • Medallia Experience Cloud can compute scores and give you customer insights.
  • Medallia’s platform employs machine and human learning to automatically analyze text feedback.


  • Powerful integrations and concise tagging
  • Features user-friendly interface


  • Lack of prebuilt templates
  • Add-on features are costly

Pricing: Contact Medallia for detailed pricing

→ If you want to switch to a different NPS tool, here are the Medallia alternatives for you.

13. Hotjar

Next on the list of NPS tools is Hotjar. Along with an easy process to create NPS surveys, this CX tool also features a visual NPS dashboard that enables you to analyze responses of individual customers. And not just that, it calculates the NPS score automatically in real-time!

Best features

  • The tool offers multiple options for where surveys can appear like a small widget, full screen on a webpage, or an external link.
  • It has a unique heat map feature, which is a graphical representation of values using colors.
  • It allows for results to be e-mailed to team members for analysis from the survey dashboard.


  • Intuitive UX
  • Easy customization of survey appearance.


  • Not specifically made for NPS measurement
  • Lacks some important features associated with analyzing and segmenting NPS.


  • Basic – $0/month
  • Plus – $32/month
  • Business – $80/month
  • Scale – $171/month

14. SurveyMonkey

In 14th position of the best NPS tools, we have SurveyMonkey. This online survey development platform enables you to create, distribute, and analyze surveys.  It supports multiple distribution channels, including email, social media, and website embedding. It’s easy to use and offers customizable survey templates, making it easier to create and distribute NPS surveys.

Best features 

  • Offers a user-friendly drag-and-drop interface 
  • Offers real-time data analysis and visualization tools to help make sense of survey results.
  • Easily integrates with popular third-party tools like Salesforce, Mailchimp, and Slack.


  • Intuitive user interface
  • Better integration capabilities
  • Real-time data analysis


  • Limited number of response options for certain types of questions.
  • Poor customer services
  • Expensive pricing to make use of all features.

Pricing: Contact SurveyMonkey for detailed pricing

15. SurveySparrow

SurveySparrow has a robust NPS survey program that gauges customer loyalty effectively. Moreover, it offers streamlined workflows, comprehensive dashboards, reputation management, advanced white labeling, and more to make your NPS surveys more reliable. It also allows you to categorize your customers into various groups and follow up with them easily. With SurveySparrow, you can analyze the data and obtain valuable insights to guide your business easily.

Best features

  • It offers scheduled NPS and ENPS surveys.
  • The tool also features preview functionality and dynamic lists for better engagement.


  • It has open integrations.
  • Includes chat-based surveys
  • Responsive customer support


  • Lack of email marketing features 
  • Clunky UI

Pricing: Starting from 19$/month


Every business needs a unique NPS survey tool to fit their needs. The right tool helps your CX team to improve productivity and engagement. All of these best NPS survey tools are equipped with useful features to gauge customer loyalty and help you improve customer experience and support. I’m sure, this extensive list will surely help you select the most appropriate NPS survey tool to drive business growth.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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