How a Major Indonesian Bank Captured Brand Impact with QR Code Feedback at a Live Festival?

70%

Booth visitors rated their experience as fun and engagin

40%

Of non-customers signed up or topped up on the spot

500+

real-time responses gathered – with no emails, no CRM.

The real-time feedback helped us understand what was working, which activations resonated most, and how we could improve instantly. It made our presence at this festival far more impactful.

Event Marketing Team, A Major Indonesian Bank

BNI

How a Major Indonesian Bank Captured Brand Impact ?

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Here's a quick summary.

The Objective

To evaluate audience engagement and brand impact during the sponsorship at their live music festival – and to optimize booth performance, messaging recall, and campaign ROI during the live event.

The Challenge

As a key sponsor at a major cultural event, the bank faced 3 challenges:

1. Measuring which sub-events and booths resonated most

2. Capturing feedback instantly across multiple brand touchpoints

3. Proving ROI on engagement activities, promos, and gamified campaigns

Traditional post-event methods offered no live visibility or audience segmentation.

The Solution

With thousands of attendees moving between booths, music stages, and promo zones, traditional post-event surveys simply wouldn’t work. The bank needed in-the-moment insights – not after-the-fact reports.

That’s when they turned to SurveySensum’s QR Code Feedback System to capture the pulse of the audience as the event unfolded.

Here’s how we made it happen:

Step 1: Designed the Right Feedback Flow

Our team worked closely with the bank’s event and marketing teams to identify key metrics they wanted to track – such as booth experience, brand recall, campaign effectiveness, and perceived value of on-site offers.

We then created a mobile-friendly survey with 5-7 smart questions optimized for:

Quick, under-30-second completion
Emotion-led response formats (smileys, sliders, short text)
Custom logic based on visitor type (new vs. existing customer)

Step 2: Smart QR Code Deployment

We generated dynamic QR codes, each linked to the real-time feedback form, and placed them at:

Booth entrances and exits
Promo zones and activity areas
Food courts and lounge spaces
Restrooms and shaded resting areas

These QR codes were visually branded, easy to scan, and printed on banners, standees, and counters, designed to naturally catch attention during wait times and interactions.

Step 3: Light-Touch On-Ground Nudges

To boost participation, just 2 event volunteers were assigned per shift. Their role wasn’t to push people. They simply approached attendees at the right moments (waiting in line, exiting booths) and said:

→ “Hi! Enjoying the experience? Just scan this QR and let us know what you think—takes less than 30 seconds!”

These soft, conversational nudges created high engagement without pressure. Volunteers also helped with scanning, clarified questions, and ensured people understood how their input would improve the event in real time.

Step 4: Live Monitoring + Micro-Actions

As responses came in, the feedback was monitored live via SurveySensum’s dashboard, which the brand team had access to. This helped them:

Track satisfaction scores across booths
Spot spikes in complaints or confusion
Identify zones with poor interactivity or unclear signage.

Based on this data, on-the-ground adjustments were made instantly—more fans and tents were added, signage improved, and booth staff realigned messaging.

Step 5: Capture the Moments That Mattered

Beyond just operations, the survey also asked attendees how they felt about the brand, whether they’d consider using its services, and what stood out most. This gave the brand team deeper insight into:

Emotional connection with the experience
Impact of their campaigns and activations
Which booth activities drove real brand affinity

Attendees scanned custom QR codes to share:

Enjoyment levels
Brand connection
Offer relevance
Booth interactivity
First-time vs. repeat visitor experiences

Impact:

Identified Top-Performing Zones: QR feedback revealed which booths and activities had the highest engagement.

Drove Conversions: 40% of non-customers signed up or topped up through on-site promos.

Improved On-Ground Activation: Booth staff used live feedback to adjust messaging and improve clarity.

Captured Emotional Response: 70%+ rated their experience as “fun and engaging” – all without email follow-ups or forms.

Smart Data Captured

Enjoyment & interactivity scores across sub-events
Brand affinity: “Would you consider this bank in the future?”
First-time vs. returning visitor sentiment
Promo relevance and perceived value
Social campaign feedback (“Snap & Win”)

Bank Negara Indonesia (BNI) is a state-owned Indonesian bank, established on July 5, 1946. It's the fourth-largest national bank in Indonesia based on assets, loans, and third-party funds, according to Cloudera. BNI provides financial services to both individuals and businesses, with a strong presence in Indonesia and international branches in key global financial centers.

Industry

Banking

Region

Indonesia

Company Size

Large Size

Business Type

B2B, B2C