Customer Experience

15+ Essential Customer Experience Interview Questions to Ask CX Professionals

Jan 30, 2024

6 mins read

Manisha Khandelwal

A few months ago, I interviewed candidates for the Customer Experience Head position in our team. 

The role is crucial – CX professionals shape how customers perceive a company. It’s not just about skills; it’s understanding the company and sharing its values. 

That got me thinking – what interview questions really help identify a great CX professional?

Have you also found yourself in a similar situation where you could not come up with the right questions to ask a CX professional in an interview?

If yes, then it’s time you discover the right customer experience interview questions that determine how well a candidate knows about customer experience management. 

This blog will not only provide CX interview questions that delve into the candidate’s understanding of CX but also help you select the ideal candidate for your company. 

Let’s get started!

15+ Essential Customer Experience Interview Questions to Ask CX Professionals

Have a look at some important customer experience manager interview questions to ask a prospective CX Professional during the interview.

1. Understanding the Company’s CX Vision

  • “What does ‘customer experience’ mean to you, and how is it measured?”
  • “How do you define a successful customer experience?”

Why these questions matter:

These questions will help you see if the interviewee understands the company’s unique customer experience. It’s important to know how they define CX and the metrics they use. Asking about metrics gives insights into their understanding of the company’s goals and values.

2. Assessing the CX Culture: Leveraging Feedback for Excellence

This is a pictorial representation of Product usage Metrics where a team member is strategizing to increase product usage.

  • “Can you describe a recent initiative where you used customer feedback to improve the experience?”
  • “How do you manage gathering and analyzing customer insights to build your strategy?”

Why these questions matter: 

It’s crucial to ask candidates how they’ve used customer feedback recently. These questions reveal their skill in using feedback for strategic planning, showing if they fit a proactive and feedback-focused customer experience culture.

3. Gauging Your Potential Impact: Addressing CX Challenges Head-On

  • “What is the biggest challenge you and your CX team have faced, and how did you contribute to overcoming them?”

Why this question matters: 

This question looks at how well the candidate solves problems and contributes to the CX team. It shows their potential to overcome challenges and their proactive problem-solving approach.

4. Ensuring Alignment with Your Values: Harmonizing Personal and Organizational Principles

  • “How will you implement the company’s core values in your daily activities within the CX team?”

Why this question matters: 

This question gauges how well the candidate aligns with the company’s core values and their commitment to integrating these values into daily activities within the CX team. It helps assess cultural fit and the potential contribution of the candidate to fostering a positive and values-driven work environment.

5. Team Collaboration and Communication: Building Bridges for Seamless CX Delivery

  • “How do you envision collaborating with other departments as a member of the CX team?”

Why this question matters: 

This question checks if the candidate understands how customer experience connects with different departments. It emphasizes the importance of collaboration for a unified customer journey. It helps find candidates who grasp the collaborative aspect of CX roles and can work effectively with other teams for better customer satisfaction and overall success.
So, gather valuable customer experience feedback with SurveySensum

6. KPI and Metrics: Measuring Customer Satisfaction Effectively

This is a pictorial representation of support Financial Metrics where team members are analyzing financial data.

  • “Which KPIs should you prioritize in assessing customer satisfaction?”
  • “How can you track and analyze customer feedback?”

Why this question matters: 

These questions are crucial for understanding if a candidate knows key customer satisfaction metrics, aligns with company goals, makes decisions based on data, and thinks strategically. They also check the candidate’s skills in using tools, analyzing data, working with CRM systems, and using customer feedback platforms. These aspects can greatly influence their ability to carry out and contribute to the organization’s CX initiatives.

7. Handling Challenging Situations: Navigating Customer Complaints with Finesse

This is a pictorial representation of support usage Metrics where a customer support agent is conversing with a customer to resolve an issue.

  • “Can you provide examples of how you have successfully handled customer complaints in the past?”

Why this question matters: 

This question checks how candidates handle challenges in CX roles, ensuring they take a proactive approach to address customer concerns for a positive resolution and overall good customer experience.

8. Professional Development Opportunities: Fostering Growth in CX Excellence

  • “How can the company support professional development for CX team members?”
  • “Are there mentorship programs or training sessions needed for CX employees?”

Why these questions matter: 

These questions assess their commitment to growth, alignment with organizational values, and strategic thinking. And provide insights into areas where the candidate sees opportunities for improvement. It also reflects the candidate’s interest in staying updated in the dynamic field of CX.

9. Assessing Strategic Vision: Crafting the Future of Customer Experiences

  • “Can you tell me about your strategy to enhance customer experiences?”

Why this question matters: 

This question helps assess a candidate’s ability to contribute to the organization’s CX vision by evaluating their strategic thinking and proficiency in implementing effective customer engagement strategies. It gauges their capability to shape the future of customer experiences within the company.

Explore these insightful questions to identify the right candidate who can enhance your organization’s customer experience. 

10. Ensuring Ongoing Positivity: Sustaining Customer Happiness Over Time

  • “How would you ensure that existing customer experiences remain positive?”

Why this question matters: 

This question explores the candidate’s background in delivering continuous customer service and their proactive approach to identifying and addressing potential areas of concern.

11. Mitigating Negative Reviews: Navigating the Online Reputation Landscape

  • “Can you share some ideas to mitigate negative online product reviews?”
  • “Can you explain your approach to monitoring online customer complaints?”

Why these questions matter:

Together, these questions highlight the significance of comprehending and overseeing the brand’s online presence. They demonstrate the candidate’s awareness of the digital landscape and their capacity to navigate challenges, actively managing negative online feedback to uphold a positive brand image.

12. Prioritizing Initiatives: Strategic Decision-Making in CX Strategy Development

  • “How do you prioritize initiatives when developing a customer experience strategy?”

Why this question matters: 

By highlighting the significance of effective prioritization in CX strategy development, this question showcases the candidate’s ability to focus on initiatives that contribute most significantly to positive customer experiences.


Selecting the right CX professional is pivotal for success. The 13 essential CX interview questions provided serve as a compass, covering crucial aspects from understanding your company’s CX vision to assessing strategic thinking, collaboration, and adaptability.

Consider complementing your efforts with a customer feedback platform like SurveySensum, which can enhance your understanding through nuanced insights from customer feedback. It empowers CX professionals to make informed decisions aligned with organizational goals. More than just a tool, it becomes a partner in deciphering customer sentiment. 

With the right questions and tools, you can elevate your CX efforts and deliver exceptional customer experiences.


Manisha Khandelwal

Senior Content Marketer at SurveySensum

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