Net Promoter Score

15 Best NPS Tools & Software in 2023 [Free Version, Features & More]

Oct 10, 2022

19 mins read

Manisha khandelwal


If customer happiness is the objective then NPS aka net promoter score is one of the best ways to get there. With an index ranging from -100 to 100, NPS clearly gauges the loyalty or the enthusiasm of a customer to recommend your brand to their near and dear ones.

This simple metric has brought groundbreaking changes to CX and has become very much significant in such a short time. The reason is…

Net Promoter Score is not a metric that just measures customer loyalty and satisfaction, it actually gauges the overall emotion of the customer towards your brand.

Organizations can use their net promoter score to discuss problem areas, improve the experience of their customers, monitor loyalty trends, and grow revenue.

What is an NPS tool?

NPS tool helps you survey your customers’ loyalty, categorize them as per their satisfaction data, and keep in touch with them. It helps you find out whether your customers would be willing to recommend your brand to others and improve many other assets of your company. 

A well-designed NPS survey tool features NPS calculation, automation, survey scheduling, customer segmentation, an intuitive dashboard, reports, real-time notifications, etc. to help you make the most of your NPS survey. 

How to choose the right NPS tool?

Every company’s requirements are unique. You will need dedicated NPS software with innovative survey distribution channels, and specific analytic and reporting features to conduct successful NPS surveys. It should also feature integrations to incorporate NPS scores and feedback into your existing platforms. In other words, the right NPS tool will streamline the entire process. 

So, here are the factors that will help you choose the right NPS tool for your business.

  • Survey Volume

You need to make sure that the software you choose can manage the volume of surveys you intend to send. Most companies restrict survey volume by pricing tier, depending on the number of surveys you send via a particular distribution channel.

  • Integration

The workload gets simplified when all of the platforms and applications you use every day perform well together. Also, the user doesn’t have to switch between multiple platforms as all the operations can be done on the existing platform itself. So look for an NPS tool that integrates with your existing applications seamlessly. It should blend effortlessly with your technology, workflows, and communications.

  • Survey Templates

Pre-built survey templates are one of the most important must-haves for any NPS tool. It reduces your workload and saves time in creating manual templates. Customizable survey templates also allow you to apply your brand’s colors and attach your logo to any surveys that you send out. You don’t have to build a survey from scratch. A little bit of editing here and there and you are ready to go!

  • Customer Segmentation

The best NPS tool will segment your customers into three categories, namely, promoters, passives, and detractors amongst other segments such as tags, demographics, etc. The respondents are classified into these categories according to the score given by them in the survey. Your software should allow you to save this data in your CRM, help desk, and billing systems and trigger workflows immediately.

How we evaluated the NPS tools

Comparing and identifying the best NPS software tools was a challenging task. Therefore, we used the below criteria to evaluate them and then came up with the final list of the best 15 NPS software tools. 

Please have a look at our evaluation process here. We evaluated factors like pricing, available customer support types, availability of free versions and free trials, and the ratings from 

Evaluation Criteria Description
Pricing We evaluated the cost of NPS survey tools and the different plans and packages available. 
Free Trials Free trials are a must to understand the product better. So, we analyzed whether the shortlisted companies offer a free trial for customers to engage and understand the software better. 
Free version We checked if the platforms offered a free version even with limited features and functions. It helped us understand how sophisticated each NPS tool is.
Customer support: The most critical aspect of a software product is the availability of multiple customer support types. Therefore, we have listed the customer support options for you to contact when implementing or using an NPS tool.
Review score G2 is one of the most-trusted software review platforms today. So we have evaluated how each NPS tool ranked in terms of customer reviews out of 5. 

15 Best NPS Tools: A Detailed Comparison

NPS Software Pricing Free Version  Free Trial Customer Support G2 Review Score
SurveySensum $49 / month Yes Yes End-to-end customer support (Live chat, email, blogs, etc.) 4.7 (5)
Zonka Feedback $79 / month No Yes Live chat, email, help desk, etc.  4.7 (5)
Qualtrics Contact Qualtrics No Yes Live chat, online in-person training, etc.  4.5 (5)
Nice Satmetrix Contact Nice Satmetrix No No Application support, chat support 4.3 (5)
GetFeedback Contact GetFeedback No Yes Email support, resource center 4.5 (5) $199 / month Yes Yes Live chat, help center, phone 4.5 (5)
Delighted $224 / month Yes Yes Live chat, contact form, help center/knowledge base 4.8 (5)
AskNicely Contact AskNicely No No Live chat, email, phone, help doc 4.6 (5)
NiceReply $39 / month No Yes Help center, podcasts, ebooks, etc 4.5 (5)
Retently $25 / month Yes Yes Email, phone, help center, knowledge base 4.9 (5)
InMoment Contact InMoment Yes Yes Live chat, phone, email, help center, ebooks 4.6 (5)
Medallia Contact Medallia No No Ticketing 4.5 (5)
Hotjar $39 / month Yes Yes Resource center, emails 4.3 (5)
CustomerGauge Contact CustomerGauge No No Resource center, ticketing 4.6 (5)
SurveySparrow $199 / month Yes Yes Live chat, emails, phone, knowledge base 4.6 (5)

15 Best NPS Tools of 2023

We’ve done our bit of research and shortlisted 15 of the best NPS tools you should check out in 2023. Here, take a look at the tools that can help you organize, share, and analyze your NPS surveys. 

1. SurveySensum

SurveySensum Dashboard

SurveySensum is a powerful NPS survey tool that helps you make customer feedback actionable. It lets you send NPS, CES, CSAT, product, onboarding, and many VOC surveys to your customers. And not just that, it helps you with what questions to ask, how to interpret results, and prioritize actions to assist you in focusing on your business goals. Using this free NPS tool, you can analyze data with real-time, journey-based dashboards, and identify customer issues with a sentiment analysis feature. 

Best Features

SurveySensum offers best-in-class features to conduct efficient NPS surveys.

  • You will get instant automated alerts on detractors so that you can respond to them in time and get more information.
  • The tool offers real-time customized dashboards to take quick actions and make improvements.
  • The innovative Text and Sentiment Analysis technology automatically extracts quantitative data from unprocessed, qualitative information to discover patterns and trends within the text. 
  • SurveySensum can easily integrate with your existing apps. 
  • Using SurveySensum, you can create surveys in the language of your choice.


  • Easy-to-use interface
  • Automated workflows improve speed and reduce errors.
  • Features excellent customer support team


  • Some app integrations are missing
  • Custom branding missing




2. Zonka Feedback

Zonka Feedback

Zonka Feedback is a great NPS Survey tool that can create NPS Surveys and send them to your customers through multiple channels to measure customer loyalty and satisfaction. It notifies you of detractors, collects actionable feedback, works on it, closes the feedback loop, and converts your detractors into promoters.

Best Features

  • Measure NPS at every touchpoint with multiple channels – SMS, email, website, Android tablets, and smartphones.
  • Gather survey responses both on-premises as well as on the go.
  • Get notified with real-time notifications for angry customers, at-risk customers, and detractors. Reach out to improve their experience and reduce churn.
  • Create customized NPS surveys, and white-label surveys, and add your own logo and branding to them.


  • Very easy interface to set up and use.
  • Allows Zapier Integrations and easily integrates with other tools like Slack, Google Sheets, Shopify, Webex, and more.
  • Offers a free trial for 15 days.


  • The free version is yet to come.


  • Starts from $29/month.
  • Professional plan – $79/month.
  • Growth plan – $169/month.
  • Enterprise plan – $429/month.
  • Custom plan – Personalized billing.

3. Qualtrics


Qualtrics is an NPS survey software that helps you measure, analyze, and improve your net promoter score. It allows you to measure NPS at any customer touchpoint via any platform or channel like SMS or email. The Qualtrics NPS tool includes their Predict IQ feature, which couples NPS and operational data to predict customer behavior. This report helps you find which individuals are at the highest risk of churning. Qualtrics also features role-based dashboards to assure the right people on your team get the customer information they need to enhance CX and loyalty.

Now, if you are an existing Qualtrics customer who’s looking for a switch then you may want to take a look at these alternatives to Qualtrics.

Best Features

  • Qualtrics allows you to create, distribute, and analyze web-based NPS Surveys.
  • Qualtrics can connect with dozens of channels to help you analyze feedback in real time.
  • Qualtrics’ CustomerXM platform supports predictive analytics, which can show you key trends and patterns.


  • Includes many built-in features and templates for data visuals and reporting
  • It can be accessed from any device like a mobile or PC.


  • Customer support slow to respond
  • Too pricey

Pricing: Contact Qualtrics for detailed pricing

4. Nice Satmetrix

Nice Satmetrix

NICE Satmetrix is an NPS platform that helps you capture customers’ voices. It enables you to gather feedback from a wide variety of channels such as social media, chatbots, and email. Plus, you can instantly send surveys using its powerful integration with customer relationship management tools like Salesforce. Once feedback is received, it will be run through Satmetrix’s text analytics feature, which can recognize trends on your behalf. 

Best Features

  • Nice Satmatrix offers out-of-the-box analytic charts, graphs, and data for improved efficiency.
  • This tool has a “survey builder,” which makes creating NPS surveys and survey logic easy.
  • It offers multilingual support that allows you to use multiple languages for your surveys. 


  • Setting up a survey is quick and easy
  • A good support team is available all day.


  • Integration feature needs improvements
  • Difficult to conduct and manage multiple surveys
  • Best for broad insights about client base rather than customer-specific insights.

Pricing: Contact Nice Satmetrix for detailed pricing

5. GetFeedback


GetFeedback is a customer experience solution purpose-built for integration with Salesforce (other integrations are also available). This software offers several CX tools, including NPS surveys and a wide variety of resources. It provides in-built templates to speed up the setting up of mobile-friendly, responsive NPS Surveys, which you can white-label and customize to add more questions. 

Best Features

  • It has powerful analytics tools.
  • It distributes surveys with comprehensive multi-channel options, including e-mail, web apps, mobile apps, and even SMS.
  • It allows user segmentation for more targeted outreach.


  • Excellent integration
  • Visualizations and graphics are customer-friendly
  • Very easy to use and customize


  • Customer support is not up to the mark

Pricing: Contact Getfeedback for detailed pricing

6. features a high-quality end-to-end NPS platform that will help you analyze your customers’ opinions and actions through powerful surveys. It enables users to examine their NPS in real-time, divided by detractors, passives, and promoters. This dedicated NPS software also allows you to segment your audience by specific demographics and provides insights based on the keywords used by each type of responder.

Best Features 

  • has the ability to throttle the number of surveys sent during a period.
  • The tool features an individual dashboard with detailed analytics for each campaign.
  • It has a calculator for the short-term and long-term revenue of the company based on customer satisfaction and Average Revenue Per User (ARPU).


  • It is specialized in NPS.
  • It has high-quality segmentation.
  • It features easy scheduling.


  • Not the simplest tool
  • Limited features

Pricing: Starting from 199$/month

7. Delighted


Delighted lets you run NPS, CSAT, and CES surveys effectively and distribute these surveys via email, web, SMS, and a link and setup are easy. In addition, Delighted also supports multiple integrations with applications such as Salesforce and HubSpot. Delighted’s program concentrates on the free-response follow-up to the NPS question, allowing customers to give insights into why they gave a specific NPS score in their own words. Using Delighted, you’ll get instant, clear feedback on what you’re doing well and what you should improve. 

Best Features

  • The app helps you respond to surveys on the email itself instead of using an external link.
  • It has innovative branding and customization options.
  • Support for customers is available in over 37 different languages.
  • The tool can integrate with Slack, Shopify, Salesforce, Zendesk, etc.


  • It can easily integrate with other apps.
  • A lot of different metrics aside from NPS
  • It is made explicitly for measuring customer experience.


  • It is focused extensively on customer experience.
  • Measuring NPS across multiple product lines is not the simplest to execute.


  • Free – $0/month
  • Premium – $224/month
  • Premium plus – $449/month


8. AskNicely


AskNicely is a powerful CX platform that allows you to manage customer feedback automatically with the help of customizable NPS surveys. You can also distribute them via SMS, your website, email, and more. 

Best Features 

  • You can easily share real-time insights with your team using AskNicely.
  • AskNicely can integrate your CRM to trigger any feedback requests.
  • You can effortlessly set the tool to automatically survey a set of customers in your CRM each month.
  • This NPS tool can integrate with third-party apps.


  • Clean and simple user interface
  • The mobile version is available.


  • Can’t customize the NPS scoring
  • Difficult to manage contacts

Pricing: Contact AskNicely for detailed pricing

9. NiceReply


One of the favorite alternatives when it comes to measuring customer experience is NiceReply. It encourages you to follow developments continuously with a variety of charts, time filters, and comparisons. This NPS tool also includes features like customization, analytics, data security, and integrations. 

Best Features

  • Nicereply features an Intuitive UI dashboard to manage surveys easily.
  • It has follow-up questions, data range features, and insightful reports for better efficiency.
  • The tool displays data in CRM and sets triggers accordingly.


  • Easy to use
  • It has reward features.
  • Low cost


  • App design needs improvements
  • Limited features

Pricing: Starting from 39$/month

10. Retently


Retently is a fully automated NPS tool that saves you time and increases your response rates. It allows you to test your surveys to decide which versions get the most responses. You can easily customize your NPS surveys with the inbuilt template editor. The software also has a survey campaign feature that enables you to easily run many NPS campaigns among different customer segments. 

Best Features

  • Setting up regular and transactional campaigns is easier with Retently by sending a predefined set of surveys to particular customer segments. 
  • You can easily target all the customers in your Retently account with a preset filter. 
  • It allows you to customize survey templates easily according to your style.
  • Customers can be easily segmented according to their plans


  • It offers precise NPS measurement.
  • Ease of use
  • It has a built-in email cleaning feature.


  • Not very flexible outside NPS

Pricing: Starting from 25$/month

11. InMoment


InMoment is one of the top-rated NPS survey tools, with various features. It enables you to conduct customizable NPS, CSAT, and CES surveys with real-time score updates on different channels. It also observes customer experience throughout the customer journey, so you can follow trends and take important actions to prevent churn. In addition, it lets you track and analyze the customer sentiments shared in reviews and on social media.

Best Features

  • It offers in-app surveys to boost customer engagement and QR code survey delivery services to enhance engagement. 
  • Features like tagging, segmentation, custom reports, and dashboards


  • All important information can be easily accessed from one location.


  • Late response from the support team.

Pricing: Contact InMoment for detailed pricing

12. Medallia


Medallia helps you learn more about your customers and analyze their journey. With Medallia, you can follow and interpret the NPS score and easily segregate customers based on their responses. It uses machine and human learning to automatically analyze the NPS feedback and coordinate with the team to take action and solve issues.

Best Features

  • Medallia Experience Cloud can compute scores and give you customer insights.
  • Medallia’s platform employs machine and human learning to automatically analyze text feedback.


  • Powerful integrations and concise tagging
  • Features user-friendly interface


  • Lack of prebuilt templates
  • Add-on features are costly

Pricing: Contact Medallia for detailed pricing

13. Hotjar


Hotjar features a visual dashboard that enables individual analysis of customer responses. The innovative Feedback Poll feature provides an easy process to create NPS surveys. Additionally, you can calculate the NPS score automatically as soon as the target audience submits their responses. 

Best Features

  • The tool offers multiple options for where surveys can appear like a small widget, full screen on a webpage, or an external link.
  • It has a unique heat map feature, which is a graphical representation of values using colors.
  • It allows for results to be e-mailed to team members for analysis from the survey dashboard.


  • Intuitive UX
  • Easy customization of survey appearance.


  • Not specifically made for NPS measurement
  • Lacks some important features associated with analyzing and segmenting NPS.


  • Basic – $0/month
  • Plus – $39/month
  • Business – $99/month
  • Scale – $389/month

14. CustomerGauge


CustomerGauge is an experience management platform that connects customer experience, revenue, and account data. It offers an end-to-end, integrated, Net Promoter Score system for data collection, reporting, analysis, and action. This NPS tool offers both NPS surveys and employee NPS (ENPS) surveys. Using CustomerGauge, you can set up NPS surveys smoothly and measure the loyalty of your customers. 

Best Features

  • This NPS survey tool can plug into your eCommerce, CRM, or accounting system to automatically survey customers.
  • The app offers a decent array of provisions to handle feedback like auto-result reports, instant alerts, closed-loop tools, and dashboards. 


  • It is simple and quick to implement.
  • It doesn’t require additional software or hardware as it is hosted in the cloud.
  • It is a multichannel-enabled tool.


  • Lack of integration
  • Difficult to navigate

Pricing: Contact CustomerGauge for detailed pricing

15. SurveySparrow


SurveySparrow is an omnichannel customer experience management tool. It features an impressive NPS survey program to gauge customer loyalty. In addition, it offers streamlined workflows, comprehensive dashboards, reputation management, white labeling, and more to make your NPS surveys more reliable. It also allows you to categorize your customers into various groups and follow up with them easily. With SurveySparrow, you can analyze the data and obtain valuable insights to guide your business easily.

Best Features

  • It offers scheduled NPS and ENPS surveys.
  • The tool also features preview functionality and dynamic lists for better engagement.


  • It has open integrations.
  • Includes chat-based surveys
  • Responsive customer support


  • Lack of email marketing features 
  • Clunky UI

Pricing: Starting from 199$/month


Every business needs a unique NPS survey tool to fit its needs. The right tool helps your CX team to improve productivity and engagement. All of these best NPS survey tools are equipped with useful features to gauge customer loyalty and help you improve customer experience and support. This detailed list will surely help you choose the most appropriate NPS survey tool to grow your business. 


FAQ (Frequently Asked Questions) on NPS tools

What is an NPS tool?

An NPS tool or software is a platform that can gauge and record the net promoter score for any business. It helps you collect insightful feedback from customers by asking the NPS loyalty question, ‘How likely are you to recommend (company name) to your friends or acquaintances?’.

An NPS score is a value that resembles the customer experience levels. You can collect NPS scores using any of the leading NPS software available. And can further integrate it with your CRM and other tools to make actionable plans and reports on what went wrong and what to improve. 

What is a good NPS for a software company?

A good NPS can differ from industry to industry. For a software company, an NPS score between 0 and 30 will be considered good. Anything that goes above 30 is excellent, and you are doing great. The more your NPS score is, the happier your customers are. 

How much does NPS software cost?

NPS software costs depend on the features, packages, and customer support you need. It all varies from vendor to vendor. Most of the NPS software vendors charge subscription fees for NPS tools. Some of the most prominent NPS software are:

  • SurveySensum: Offers a free version. The basic plan starts at $49/per month. In addition, you can get customized enterprise plans based on your business needs.
  • Zonka Feedback: The pricing starts at $79/per month. 
  • The plan starts at $199/per month.
What is the best NPS software you’d recommend and why?

There are many NPS software available in the market. The selection depends purely on your budget. Also, evaluate factors like functions, features, and support options before finalizing. 

We recommend SurveySensum, one of the most sophisticated and ROI-guaranteed NPS software in the market today. They offer competitive pricing, features, a free version to try, and end-to-end customer support. 

Which company has the highest NPS score?

Some of the top companies with the highest NPS scores include; Apple, First Direct, PayPal, Xfinity, Google, Lloyds, etc. Amazon has a score of 73 while Apple has a score of 54, and Samsung has a score of 67.



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