A decade ago, designers used to receive branding guidelines from business owners. During that time, designers had to consider various visual aspects of a brand, including, brand colors and typography.
The style guides included instructions for pixel-based touchpoints between the consumer and the brand. That included grid systems, header styles, and design patterns.
Now, the world has moved beyond static pixels and building visual impressions. Today, it is all about creating logos and other visuals while keeping customers at the center. Businesses now prefer a custom logo design that addresses a target customer’s background. So, such designs are much more than being a mare visual.
And while creating a logo, one must ensure to leave a lasting impression on your target customers. That means it should be a unique design that viewers keep in mind for a long time. But first, know how your business will benefit from a logo with a great impression on viewers.
Why Does a Lasting Impression Matter for Businesses?
Every business has a logo. But how does a logo benefit small to big companies? Here are three major advantages of logos:
1. Grab Attention
In today’s fast-paced life, people pay little attention to the things they see around them. Their attention span has decreased drastically in the past few decades. This is where a uniquely designed logo can work for businesses.
A strategically created logo catches people’s eye instantly due to its use of catchy colors, fonts, images, and other elements such as shape. That, in turn, drives their attention to the business behind such a logo.
2. Stand Out from Competitors
Secondly, a logo helps a brand stand out from its competitors. A uniquely designed logo, whether it’s an animated logo or static, gives the impression that its brand differs from many others in the market. Your products or services are unique in terms of quality and other parameters. That is the impression a professionally designed logo can make on customers.
3. Brand Recognition
Another purpose of a well-crafted logo is that it helps build brand recognition. People can easily recognize a brand when they see its logo on social media and other online and offline marketing campaigns. This then leads to building familiarity, trust, and loyalty.
But the lasting impression will yield results only when your logo is a customer-centered design. Customers can relate to a logo design that addresses their concerns regarding the product or service a brand sells. This means that the design with customers in mind will resolve their pain points so that it becomes more relatable to them.
Now that you know why brands need to make a lasting impression and why customer-centric logos matter, understand how to create such logos.
How to Craft Customer-Centric Logos for a Lasting Impression?
Businesses must make a good first impression on target customers so that they have a great perception of the brand and its offerings. Here is what they need to consider while designing a logo:
1. Create a simple logo
A customer-centric logo design is simple so the audience can get its brand message quickly at first glance. But what is a simple logo? It is a design with fewer elements. Most simple logos follow minimalist design principles.
That means the designer incorporates only one or two colors, fonts, and other elements while creating a logo. There is no jungle of lines, colors, and typefaces that make the design complicated to understand.
Most global brands have simple logos as their identities. For example, the Nike logo is just a swoosh in one black color. Similarly, the Apple logo is simply a bitten apple. These are simple designs because there are no multiple colors, text, and other elements involved.
2. The logo should be a relevant design
Customers should relate to the logo in terms of its industry and business. Your logo should reflect the nature of your business and its industry. Make sure that the design conveys your business values and personality. So, connect with your potential customers with a relevant logo design online. reflecting the aspirations and interests of your target audience while minimizing customer effort in understanding its significance.
It should also be relevant in its design style that modern customers find appropriate. So, create a logo that people can relate to easily. To create amazing, attractive logo design for your business, this free logo maker is the place to go. Here you can find tons of logo design templates for different business categories, you can customize them as per your need and make them align with the theme of your business
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3. Make it versatile
Another excellent characteristic of a customer-centric logo design is its versatility. A professionally crafted logo makes the same great impression, whether on the online or offline platform. So, when the logo appears on websites, social media, merchandise, and products, it always makes a desired visual impact on customers.
4. It should be a timeless design
Businesses must carry on with a logo design for decades to come. That is the way to build a consistent brand identity. It also helps evoke trust in the business amongst customers.
Therefore, create a standard business logo design that is both conventional and trendy. A trendy design will become irrelevant after that trend is over and a newer one prevails. Similarly, customers may need to relate to classy and conventional designs.
5. Get customer feedback
Once you are finished designing a logo, find out how it looks from others’ perspectives. You may be a bit preoccupied with the design as a designer or business owner. That sometimes is a barrier in checking the design with fresh eyes for its faults. It should also be a logo that its target customers and other people find appealing.
Therefore, take your logo design to some experts and friends for their opinion. But it would be even better to have feedback from the masses, your customers. You can approach professional customer feedback platforms such as SurveySensum. The survey platforms develop a professional way to get real-time customer feedback that covers all major brand issues including your logo design. They have teams that help meet businesses’ goals using online surveys and conversational analysis.
So, opt for a standard logo that is acceptable to all sections of people. There is no need for businesses to recreate such logos, and they become timeless.
Customers recognize logos as a relevant symbol of businesses in the customer journey. They first see a logo to determine the genuinity of products or services before buying. So, a customer-centered logo matters for companies. But only a simple logo design that conveys its message and brand personality in a few colors and fonts can impress today’s customers. Make sure the design is timeless so that people can trust the brand.
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My Name is Charles. D, Head of Marketing and Partnership at Designhill. I have a passion for writing on various topics, including SEO practices, social media marketing, growth hacking strategies, startup strategies, and e-commerce marketing.