How to Measure Employee Satisfaction: 5 Best Methods

Guest Post

How to Measure Employee Satisfaction: 5 Best Methods to Try in 2024

Mar 13, 2024

9 mins read

Manisha Khandelwal

$450 – 550 billion.

Any idea as to what exactly these staggering figures indicate? As per a Gallup study on workplace engagement, this is the financial toll that organizations in the U.S. endure due to low employee engagement rates. Yes, you heard it right. A loss of $450-500 billion each year

Employee engagement is therefore no trivial matter and you need to keep your workforce satisfied to boost the same. Why? Due to this simple logic – Employee satisfaction fuels engagement. Only a satisfied employee will truly engage in their work, consider your organization’s goal as their own, and work loyally to grow your business. 

Now, comes the key question: 

How do you measure employee satisfaction to take the right measures to keep your workforce engaged?

Let’s find out as we explore the 5 most effective ways to measure employee satisfaction. Furthermore, let’s also discuss how an employee feedback tool can up your game.

What is Employee Satisfaction?

Employee satisfaction refers to how happy or content your employees are with their job or the organization overall. It encompasses their satisfaction with various aspects of their job like opportunities for career growth, competitive salary, working conditions, perks, and interpersonal dynamics. 

But, Why Should You Measure Employee Satisfaction?

Obtaining employee satisfaction measurements at regular periods can help you get a clear picture of how your employees perceive your organization. That is not all, it also guides you towards improving crucial areas of business like:

1. Employee Retention

The voluntary quit rate of employees has gone up by 25% ever since the pandemic. Hiring new talents demands a lot of time, money, and effort. Therefore, it is crucial to retain your existing team by keeping them happy and content. Measuring employee satisfaction regularly can reveal how content your team is and help you make improvements to boost retention.

2. Employee Engagement

As mentioned earlier, a satisfied employee is more likely to be engaged in their work. An engaged workforce is way productive and can increase company profitability by 21%. Therefore, measuring workforce satisfaction and enhancing employee experience is crucial in boosting their engagement.

3. Employee Recruitment

Employee satisfaction influences employee recruitment. Happy employees tend to share positive feedback about your company through word of mouth or online reviews on platforms like Google Reviews and Glassdoor. This can attract more qualified candidates and boost the number of applications for your company, thus expediting your recruitment process.

4. Company Culture

A good company culture is essential to keep your existing and future staff happy. You need to continuously enhance your work culture to create a positive environment for your employees to work and thrive. Measuring employee satisfaction will help you gain valuable insights into your company’s culture, enabling you to make the right decisions.

 

Measure employee satisfaction effectively and enhance workplace happiness

But, the key question remains – how to measure employee satisfaction level effectively? Let’s see!

How to Measure Employee Satisfaction: 5 Super-Effective Methods

Measuring employee satisfaction is no longer an option but a necessity. A company can flourish only if its employees are satisfied and engaged. That being the case, you need to use the most effective methods to measure staff satisfaction. Here are the 5 methods to measure employee satisfaction.

1. Employee Satisfaction Survey

This is the image of an employee satisfaction survey created via the employee feedback tool, Surveysensum.

An employee satisfaction survey is a simple but effective method to gauge employee satisfaction. Such a survey is conducted on an annual or bi-annual basis. Therefore, it is longer and has more in-depth questions to help companies get a broad but clear snapshot of employee sentiments.

You can curate a list of both open-ended and close-ended questions for such a survey. Here are a few examples of employee satisfaction survey questions. You can create similar questions that give you reliable answers.

“How often do you feel stressed at work?”

“Do you have enough opportunities to showcase your skills at work?”

“How well does the organization support your work-life balance?”

“How satisfied are you with your work overall?”

Now, when you set up the survey, ensure you cover multiple workplace issues that concern job satisfaction, compensation, employee benefits, managerial efforts, stress management, and career progression. You could also customize surveys to cater to each department of your organization to gather and narrow down the insights. 

Note: The main intent of your employee satisfaction survey is to get honest feedback from your employees. So, the best way forward would be to anonymize your surveys and inform your employees of the same at the start of the survey.

2. Pulse Surveys

This is the image of a pulse survey created using the built-in template of the employee feedback tool, Surveysensum.

Pulse surveys are easy and quick surveys that are meant to measure employee satisfaction and engagement. These surveys help you gain employee feedback on your organization and its culture, through a continuous sequential approach. Typically conducted monthly or quarterly, pulse surveys are short, containing approximately 5-10 questions. Since these surveys barely demand 5 min, employees will be encouraged to complete the surveys. Now, higher completion rates mean reliable survey results, which in turn translates to better decisions. Here are a few examples of pulse survey questions:

“To what extent are you satisfied with your current role?”

“How would you rate the strength of teamwork and collaboration within your team?”

“How much do your opinions about work matter to your Manager?”

“How clear and open do you find the communication channels within the organization?”

3. eNPS Surveys

This is the image of a user-friendly eNPS survey created using the built-in template of the employee feedback tool, Surveysensum.

eNPS (Employee Net Promoter Score) is the most popular employee satisfaction metric companies use globally. eNPS is nothing but a scoring system or metric used to measure employee satisfaction and loyalty within an organization. 

eNPS surveys boil down to one comprehensive question.

→ “On a scale of 0- 10, how likely are you to recommend our company as great workplace to your friends”.

The employees can then score your company according to their level of satisfaction and loyalty. You can also add a single text box below asking your employees to state the reason behind their scores.

Now after receiving the scores, you can segregate them into three categories namely:

  • Promoters (scored 9 or 10): Promoters are your loyal employees who are happy with their job. They will be more than ready to entice new hires to your organization through positive reviews.
  • Passives (scored 7 or 8 ): Passives have very neutral views about your company. But mind you, they are likely to jump ship if they get a better opportunity. Make it a point to ask them the reason behind their scores and what improvements the company can implement. 
  • Detractors (scored 0 through 6): Detractors are employees who are extremely dissatisfied with your company. Do make sure you address their concerns promptly and make them feel valued again to prevent potential turnovers.

Now, that we have grouped employees based on the survey scores, it’s time to find the eNPS score. Here’s how.

eNPS  = %Promoters – %Detractors

You are bound to get an eNPS score between -100 and 100. Generally, positive eNPS scores are considered good while negative ones are unfavorable. However, the true significance of your eNPS score can be found only by comparing it with your industry average.

 

Optimize employee satisfaction with Surveysensum’s full-fledged eNPS surveys

4. Calculate the Employee Satisfaction Index

Employee satisfaction index or ESI is an emerging employee satisfaction metric that assesses your team’s satisfaction with their workplace. ESI is usually calculated from the values derived from employee responses to rating questions like:

  • Rate on a scale of 1-10 as to how satisfied are you with your salary. 
  • Does your job meet your expectations? Rate on a scale of 1-10.
  • On a scale of 1-10, how happy are you with the work culture?

After curating the survey, you can add a percentage weight to each question according to their relevance.

“For instance, you can assign a weight of 50% to the question based on salary, 20% to the question on job expectations, and 30% on work culture.”

After sharing the survey and gathering the results, you can use the following formula to calculate your ESI.

ESI formula = (sum of (average score * weight)) / (sum of weights) * 100 (if normalization needed)

This metric helps you identify how satisfied employees are with specific aspects of their workplace, while also giving you an overall picture of employee sentiments. The higher the ESI score, the more satisfied your employees are.

5. Analyze Absenteeism Rates and Turnover Rates

Absenteeism rate and turnover rates are metrics that let you measure employee satisfaction without having to use any surveys. Why analyze these metrics? Because absenteeism and turnover rate are potential indicators of dissatisfaction at work.

So, let’s see how you can calculate absenteeism and turnover rates.

Absenteeism Rate = (Number of days absent / Total number of days available for work) x 100

Similarly, you can calculate the turnover rate of your company:

Turnover Rate = (Number of employees who left the company during a specific period / Total number of employees in the company during the same period) x 100

If any of these employee satisfaction metrics are high in your organization, then it evidently means that your employees are not happy with their workplace. Conduct quick chats, one-to-one interviews, team meetings, or in-depth surveys to uncover and fix the underlying issues.

Translate Employee Satisfaction Measurements into Powerful Decisions with an Employee Feedback Tool

Measuring employee satisfaction is just half the battle. However, if it is a one-time thing, then consider it a lost battle. Why? Because you need to measure employee satisfaction in a continuous systematic sequence, to understand changing employee sentiments.

But is that enough? No. You need to deep dive; analyze results, identify gaps, address concerns, and take prompt actions to make your employees feel valued.

That being said, measuring employee satisfaction and analyzing the results manually can be very challenging for companies. Therefore, it’s best to invest in an employee feedback tool like SurveySensum

With such a tool, you can measure employee satisfaction by simply automating surveys ranging from pulse to eNPS surveys. That’s not all. The AI-powered dashboard extracts insights from qualitative feedback to uncover underlying employee sentiments, thus helping you make actionable decisions to build a future-proof environment for your workforce.

 

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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