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Top 5 NPS Tools in the Philippines (2026): Full Comparison & AI Features Explained

Updated On: Nov 28, 2025

9 mins read

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If You’re Still Using Email or SMS for NPS in the Philippines, It’s Not Going to Work

Let’s be honest.. running a CX program in the Philippines is very different from running one in Malaysia, Singapore, or even Indonesia.

If you work in banking, telco, e-commerce, remittance, logistics, or retail in the Philippines, you’ve probably faced these challenges:

  • Email surveys barely get opened.. Filipino consumers are mobile-first, not email-first.
  • SMS survey links are often ignored or filtered, especially by prepaid SIM users.
  • Messenger is the #1 communication channel.. but you cannot send outbound surveys there.
  • Viber is extremely popular, but outbound survey blasts are blocked unless you buy an expensive enterprise API.
  • WhatsApp response rates are low (unlike MY or ID; it’s not a primary channel).
  • Prepaid SIM churn (70%+ of the population) makes consistent survey delivery difficult.
  • Heavy reliance on COD leads to delivery delays, rider issues, and failed attempts.. the biggest source of NPS detractors.
  • Social media escalations happen fast, and customers often post complaints publicly before brands even see the NPS data.
  • Branch and store service is inconsistent, so customer experience varies wildly.
  • CATI (phone-based surveys) still get the highest response rate in the Philippines.

By the time feedback trickles in, a customer might have already posted their complaint publicly.. or worse, switched to a competitor.

That’s exactly why more Filipino brands are adopting AI-powered NPS tools that work across phone, web, and mobile channels and don’t rely on channels that simply don’t work here.

So I’ve put together a list of the Top 5 NPS Tools for Filipino Brands in 2026; tools that match the Philippines’ unique digital landscape and customer behavior.

What to Look For in an NPS Tool (Philippines Edition)

Here’s what I’d personally focus on if I were running CX in the Philippines:

1. Messenger-First Communication

Messenger is the default support channel in the Philippines, but you cannot send outbound surveys through it, which means your NPS tool must support reliable alternatives like web, QR, in-app surveys, WhatsApp (low adoption but dependable), email for corporate audiences, and CATI for mass-market reach.

2. Viber Outbound Restrictions

Filipinos love Viber, but Viber blocks outbound survey broadcasts unless you pay for a very expensive enterprise setup.

Don’t rely on Viber for NPS.

3. CATI / Phone Surveys Still Work Best

Because it works for prepaid users, provinces, slow internet, all age groups, and mass-market retail & logistics.

Your NPS platform must support CATI or integrate with CATI workflows.

4. Prepaid SIM + SMS Delivery Issues

Prepaid users:

  • Swap SIMs often
  • Ignore SMS from unknown numbers
  • Don’t click links
  • Get filtered messages

Don’t depend on SMS alone.

5. COD + Delivery Issues Are the Top Detractors

Most NPS detractors come from delivery-related frustrations, rider delays, wrong items, failed delivery attempts, “customer not available” disputes, and COD refusals across e-commerce, food delivery, and logistics.

Your NPS tool must:

  • Auto-tag operational issues
  • Route delivery complaints fast
  • Highlight rider patterns quickly

6. AI Copilot for Fast CX Teams

AI should help Philippines teams:

  • Analyze thousands of comments instantly
  • Catch early warning signs from delivery or payment issues
  • Classify comments into tags like “Late Delivery,” “Rider Issue,” “Payment Problem”
  • Recommend actions for customer recovery

If you’re still manually tagging NPS feedback… there’s no way to keep up with Filipino customers’ pace.

Comparison Table: Best NPS Software in the Philippines (2026)

Tool

Best For Channels That Work in PH AI Capabilities Ease of Use (G2) Highlight
SurveySensum PH enterprises (e-commerce, telco, logistics, banking) CATI, WhatsApp, Web, QR, SMS SensAI Copilot + AI-driven conversation analysis 4.7/5 Supports CATI + PH-preferred channels; trusted by Lazada Philippines & Nissan PH
ScoreApp / SWS CATI Providers Banks, telcos, logistics, mass-market audiences Phone-based CATI Call metadata analytics 3.5/5 Highest response rate in the Philippines
SurveyMonkey PH SMBs using email/QR Email, Web, QR Basic sentiment & summaries 4.4/5 Easiest for small teams; ideal for internal surveys
Qualtrics PH Enterprises with structured CX programs Email, In-app, Web Predictive AI + NLP 4.4/5 Global-grade CX platform with deep integrations
Zoho Survey Micro-businesses & startups Email, QR Basic trend detection 4.4/5

Budget-friendly; simple to use

Top 5 NPS Tools in the Philippines (2026): Full Breakdown

1. SurveySensum – Best Overall NPS Tool for Filipino Brands

If you need an NPS tool designed for the real communication behavior of Filipino consumers, SurveySensum is the strongest option.

SurveySensum is built for markets where digital channels don’t always perform well, exactly like the Philippines. It helps brands collect feedback across phone, web, WhatsApp, and QR, and then uses AI to instantly analyze open-ended comments, detect themes, and identify root causes.

It also supports automated close-the-loop workflows, enabling operations, logistics, or store managers to act instantly.

It’s already trusted by Filipino brands like Lazada Philippines and Nissan Philippines, who deal with large volumes of delivery and service feedback.

Why it stands out:

  • Supports CATI (phone surveys), the most reliable Philippines feedback channel
  • Local onboarding + quick setup
  • Real-time dashboards and alerts
  • Omnichannel surveys: CATI, WhatsApp, QR, web, in-store
  • AI-driven text analysis that auto-tags COD, delivery, rider, and service issues
  • Fast deployment (under a week)
  • Perfect for PH’s prepaid-heavy market

AI Features:

  • SensAI Copilot (ask any question, get insights instantly)
  • AI Conversation Analytics
  • AI Quality Control
  • AI-generated action recommendations

Pricing: Visit the pricing page for a customized quote based on volume and channels.

Why This Tool: The only NPS tool in the list that supports the exact mix Filipino consumers respond to.

Drawback: Best for mid-large brands, not micro-businesses.

See how leading Filipino brands use SurveySensum to improve NPS

2. ScoreApp / SWS CATI Providers – Best for Phone-Based NPS

If your customers are mass-market, prepaid, or province-based, CATI still works best.

ScoreApp and SWS run large-scale phone-based NPS programs for banks, telcos, and government agencies in the Philippines. They are the reason phone surveys remain the highest-yield feedback channel in the country.

These providers specialize in live-agent NPS collection using outbound phone calls, capturing feedback even from low-connectivity areas. They are perfect for brands targeting socio-economic groups that rarely respond to digital surveys.

Why it stands out:

  • Highest NPS response rate in PH
  • Works for prepaid numbers
  • Works even with poor mobile data
  • Ideal for banks, logistics, remittance centers, government agencies

AI Features:

  • Speech-to-text classification (limited)
  • Basic call-log analytics

Pricing: Varies by volume

Why This Tool: If your audience does not respond to digital channels, CATI is still king.

Drawback: Limited automation + analytics.

3. SurveyMonkey Philippines – Best for SMBs Using Email/QR

SurveyMonkey remains popular among Philippines SMBs who rely more on corporate audiences, QR codes, or internal feedback, where email still works.

It’s simple, familiar, and easy to deploy. While SurveyMonkey is not ideal for mass Filipino consumers, it works for businesses whose audiences are online, corporate, or B2B. Adoption is strong in HR, training, SaaS, consulting, and education sectors.

Why it stands out:

  • User-friendly
  • Fast to launch
  • Great for internal teams
  • Excellent templates and branding options

AI Features:

  • Basic sentiment tagging
  • Auto-summaries
  • Trend highlights

Pricing: Affordable monthly plans

Why This Tool: Perfect for SMBs that don’t need multi-channel reach.

Drawback: Not suitable for Philippines consumer audiences; low response rates.

→ Email surveys not giving you enough responses? Check out these SurveyMonkey alternatives built for modern CX teams.

4. Qualtrics Philippines – Best for Enterprise CX

Large banks, telcos, BPOs, and insurance organizations in the Philippines choose Qualtrics for structured, multi-country CX programs.

Qualtrics offers advanced survey logic, enterprise integrations, and predictive analytics. It’s ideal for companies with a dedicated CX team and stakeholders who need deep dashboards, automation, and hierarchical reporting.

Why it stands out:

  • Best-in-class analytics
  • Flexible logic-based survey builder
  • Integrates with CRMs, contact centers, and mobile apps
  • Perfect for multi-country programs

AI Features:

  • Predictive churn intelligence
  • NLP-based sentiment analysis
  • Automated dashboards
  • AI summaries

Pricing: Premium enterprise

Why This Tool: Perfect for large enterprises that need global-level CX operations.

Drawback: Complex to implement; expensive for Philippines mid-market brands.

→ If Qualtrics feels too complex or pricey, here are the best Qualtrics alternatives to compare.

5. Zoho Survey – Best for Micro-Businesses

Zoho Survey is ideal for micro-businesses, freelancers, and small teams that only need simple email or QR-based feedback.

Affordable, easy to use, and perfect for organizations that don’t need AI, multi-channel capabilities, or operational workflows. Works best for internal surveys or B2B clients.

Why it stands out:

  • Low-cost plans
  • Simple drag-and-drop builder
  • Integrates with Zoho CRM
  • Good for employee or training feedback

AI Features:

  • Basic sentiment
  • Minimal automation

Pricing: ~$20/month

Why This Tool: Great for micro-businesses and small teams that need simple, low-cost surveys without advanced CX features.

Drawback: Not suitable for mass-market Filipino consumers.

FAQs: NPS Tools in the Philippines

1. What is the best NPS tool for Filipino consumers?

SurveySensum – because it supports CATI + WhatsApp + web, the channels that actually work in PH.

2. Why are CATI surveys still used?

Higher response rates compared to email, SMS, WhatsApp, or Viber.

3. Do Viber and Messenger support outbound surveys?

No, not for NPS distribution.

4. Does WhatsApp work for NPS in the Philippines?

Yes, but response rates are lower vs. Malaysia/Indonesia.

5. Which tool has the best AI?

SurveySensum (SensAI Copilot).

See How Filipino Brands Are Using SurveySensum for Fast, Real-Time Insights

 

Closing Thoughts: From Feedback to Growth – Instantly

Filipino customers expect asap, not “we’ll get back to you.”

They want:

  • Faster delivery
  • Real resolution
  • No follow-up loops
  • No chasing brands for answers

With an AI-powered NPS platform like SurveySensum, you can:

  • Detect dissatisfaction early
  • Route issues instantly
  • Analyze thousands of Philippines comments automatically
  • Improve delivery, COD, logistics, and service quality
  • Turn complaints into loyalty

The days of low survey responses and manual tagging are over.

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