Top 10 B2B Service Feedback Tools for 2024

Customer Experience

10 B2B Service Feedback Tools to Check Out in 2024

Sep 15, 2023

12 mins read

Manisha Khandelwal


Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? 

You’re not alone. In the realm of B2B service, staying attuned to client feedback is more crucial than ever.

Further, a satisfied client isn’t just a one-time win; it’s the foundation of lasting partnerships. This is where customer feedback tools become essential. They empower you to gather, analyze, and act upon the insights your B2B service clients provide.

And having a robust B2B service customer feedback platform eases your work by creating, gathering, analyzing, and acting on feedback swiftly.

But what exactly a B2B service feedback tool is? And how to choose the right tool for your business? 

We are going to answer them here in this blog along with the top 10 B2B service feedback tools. 

Let’s start with what a B2B service feedback tool means. 

What is a B2B Service Feedback Tool?

A B2B service feedback tool is software that collects and analyzes feedback from B2B customers. These tools gather input from clients through surveys and later analyze the survey data to identify areas for improvement, refine their services, and strengthen client relationships. 

This is how these tools are essential for providing better B2B services and staying competitive in the industry.

Now comes an important question – How to choose which feedback tool is apt for your business? 

Let’s explore it here. 

How to Choose the Right B2B Service Feedback Tool?

While choosing the right feedback tool for your B2B service business you must check the following: 

  • Business Goals: Define what you want to achieve with the tool, like improving customer satisfaction or streamlining operations.
  • Ease of Use: Look for an easy-to-use tool that suits your team’s skills.
  • Integration Capabilities: Ensure the tool can seamlessly integrate with your existing systems and software. Compatibility with CRM systems, email platforms, and other essential tools is crucial.
  • Feedback Channels: Consider how and where you want to collect feedback. 
  • Customization Options: A good tool allows you to create tailored surveys and forms. 
  • Analytics and Reporting: The tool should provide detailed insights, trends, and reports to help you make data-driven decisions.
  • Security and Compliance: Ensure the tool follows industry-standard security measures and complies with data protection regulations like GDPR or HIPAA if applicable to your business.
  • Scalability: Think about your future needs; select a tool that can grow with you.
  • Cost: Evaluate the pricing structure and determine how it aligns with your budget. 
  • Customer Support: Ensure they offer good customer support that resolves your issues in no time. 

By carefully assessing these factors and aligning them with your specific business requirements, you can select the right B2B service feedback platform.

Let’s have a glance at how we picked up the best tools and curated this list for you. 

How did We Evaluate the B2B Service Feedback Tools?

We assessed each feedback tool through a comprehensive evaluation process that considered crucial factors:

Evaluation Criteria Description
Pricing We considered the cost of the tool and free plans or trials available. 
Customer Reviews We gathered ratings and customer reviews from one of the renowned review platforms G2. 
Services We evaluated each tool’s core services and features offered by them.

Now that we’ve explored the evaluation process, let’s delve into the comparison of the top ten tools on the list.

10 Best B2B Service Feedback Tools: A Detailed Comparison

Here’s a list of detailed comparisons of the top 10 tools that B2B services should use: 

B2B Service Feedback Tools Features Free Trial/Version   Price G2 Review
  • User-friendly interface 
  • Customizable surveys
  • Omnichannel survey distribution
  • Real-time responses
  • Robust analytics
  • Seamless integration
  • CX consultation 
  • Actionable insights 
Both $99 / month 4.7 (5)
  • Interactive feedback collection
  • Feedback automation
  • Multi-language support
None  Contact their team 4.5 (5)
  • NPS system
  • Comprehensive customer tracking
  • Easy to use
Free trial available  Contact CustomerGauge 4.6 (5)
  • Customized surveys
  • Real-time insights
  • Comprehensive reporting
None Contact InMoment  4.7 (5)
  • Multiple surveys designs 
  • User-friendly 
  • Seamless integrations
Free plan available  25 USD /month  4.5 (5)
  • Easy to use
  • In-depth analysis 
  • Diverse feedback method
Free sign-up up available  Contact them 4.5 (5)
  • Targeted surveys
  • Multiple integrations
  • Advanced analytics
15 days free trial available  $ 99 /month 4.4 (5)
  • NPS surveys and trend analysis
  • Detailed reports and dashboards
7 days free trial available  $25/month 4.8 (5)
  • Various survey types
  • User-friendly survey creation
  • Customization
Free sign-up up available  $15/month 4.2 (5)
  • Simplified customer feedback collection
  • Automated surveys
14-day free trial available  $59 per month 4.5 (5)

Let’s now dive into each tool. 

10 Best B2B Service Feedback Tools of 2023

After going through the detailed comparison of these ten tools, let’s now look into these tools that can assist you in efficiently managing, distributing, and analyzing your surveys.

1. SurveySensum

SurveySensum is your go-to B2B service feedback tool. It allows you to create surveys for customer and product experiences, including NPS, CES, CSAT, VOC, and more, using its customizable templates in a few minutes. 

After creating your preferred survey you can distribute it to those platforms where your customers are like WhatsAppCRM, Email, SMS, in-app, CRM, and more. 

When all the feedback is gathered in one place, you can analyze it with advanced Text Analytics. This feature unveils trends, sentiments, and pain points in service delivery. 

Not just that, a CX consultant comes along with the product who guides you at every stage of the feedback journey, making it actionable and result-driven to enhance customer service and satisfaction. 

Best Features 

  • Collects real-time feedback from customers
  • Analyses of the gathered quantitative feedback by advanced text analytics software to identify trends and sentiments for in-depth insights
  • Seamless integration with other systems and CRMs
  • Supports cross-tabulation, sorting them and viewing in charts
  • Provides quick hot alerts on detractors to close the feedback loop effectively
  • Robust customizable dashboard where you can view reports of all the ongoing surveys and can share it with specific teams
  • Create surveys in multiple languages as it supports 50+ language translations


  • User-friendly interface 
  • Convenient 24×7 customer support available having SLA of 2 hours
  • Seamless integration for streamlined operations
  • Export responses automatically to the SFTP server
  • Automate surveys reducing your manual working hours 


  • A few integrations are yet to be added 

Customer Review

A screenshot of a customer review on SurveySensum from the G2 platform explaining what they like and dislike about the toolSource

Pricing: Its pricing starts from $99 per month. If you want to explore the platform, sign up for free and contact their team for more details. 

Boost Customer Satisfaction with CSAT Surveys


2. Feedier

The image showing Feedier’s homepage

Feedier is another B2B service feedback tool that redefines feedback collection with interactive surveys. It uses gamification to encourage participation and gather valuable insights from B2B clients. Also, it offers comprehensive analytics that turn feedback data into actionable insights, aiding in the swift identification of areas for improvement. 

Best Features 

  • Interactive and engaging feedback collection
  • Comprehensive analytics and trend analysis
  • Multi-language support for global reach


  • Increases survey participation with gamification
  • Quickly identifies pain point areas by analyzing the feedback
  • Automates feedback collection processes


  • Less template design
  • Platforms’ speed is slow 
  • Limited integration 

Customer Review

A screenshot of a customer review on Feedier from the G2 platform explaining what they like and dislike about the toolSource 

Pricing: Contact their team for pricing information.  

3. CustomerGauge

The image showing the homepage of CustomerGauge, the second B2B Service feedback tool

The next B2B service feedback tool is CustomerGauge. It is known for its focus on enhancing service excellence. It specializes in NPS, providing deep insights into customer preferences. It excels in closing the feedback loop efficiently, swiftly addressing concerns, and boosting customer satisfaction. 

Best Features 

  • Effective closed-loop feedback mechanism
  • Real-time reporting with visual dashboards
  • Identify critical touchpoints by mapping the entire customer journey


  • Offers deep customer insights with NPS
  • Tailored for B2B service industry
  • User-friendly visual reports


  • Requires training for optimal use 
  • Not mobile-friendly 
  • Lacks robust data management

Customer Review

A screenshot of a customer review on CustomerGauge from the G2 platform explaining what they like and dislike about the toolSource 

Pricing: Contact their team for pricing information.

4. InMoment

The image showing the sixth B2B service feedback tool – InMoment

InMoment is a powerful feedback tool used by B2B. It’s unique because it offers various feedback collection methods like surveys, social reviews, and VoC data. These methods give you a complete picture of what customers think.

Best Features 

  • Collects feedback via various channels like online surveys, email surveys, reviews, etc. 
  • Advanced analytics to understand customer behavior
  • AI-driven insights for problem prediction



  • Need training for advanced features
  • Slow survey tool 
  • Limited survey templates 

Customer Review

A screenshot of a customer review on InMoment from the G2 platform explaining what they like and dislike about the toolSource

Pricing: Contact their team for pricing information.

5. Typeform

The image showing Typeform’s homepage

Typeform is a versatile tool for B2B service providers. It offers engaging surveys, easy customization, and smooth device compatibility. Its unique feature of showing one question at a time improves the survey experience. It’s great for small businesses and excels in various survey applications.   

Best Features 

  • Creates interactive surveys
  • User-friendly interface 
  • Offers personalization


  • Creating surveys is easy even without technical knowledge
  • Share surveys widely through multiple channels like email, SMS, etc.
  • Understand feedback better with detailed reports


  • Limited support available for complex survey logic
  • Expensive 
  • Have a learning curve 

Customer Review

A screenshot of a customer review on Typeform from the G2 platform explaining what they like and dislike about the toolSource

Pricing: Starting at 25 USD /month 

Improve B2B Services with Customer Feedback


6. UserReport

The image showing UserReport’s homepage 

UserReport is a versatile user feedback tool known for its comprehensive approach to gathering insights. It is considered one of the best tools for B2B service providers because it offers a wide range of feedback options. Also, this tool focuses more on user satisfaction. 

Best Features 

  • Diverse feedback methods including surveys, widgets, and polls
  • User-centric surveys prioritize customer satisfaction
  • In-depth analytics for feedback interpretation


  • Comprehensive feedback options
  • Easy to integrate with other systems
  • Customer segmentation to gather hidden insights


  • Technical expertise required for some paid features
  • Not a user-friendly interface
  • Limited customization

Customer Review

A screenshot of a customer review on UserReport from the G2 platform explaining what they like and dislike about the toolSource 

Pricing: You can sign up for free. If you want to know more, contact their team.

7. Qualaroo

The image showing the seventh B2B service tool Qualaroo homepage 

Qualaroo is a robust tool for gathering actionable user insights. It excels in targeting specific user groups, collecting exit feedback, and providing advanced analytics. It offers a suite of tools designed to help organizations understand user behavior, preferences, and opinions, ultimately facilitating data-driven decision-making.

Best Features 

  • Exit surveys to understand why users leave
  • Seamless integrations with other tools
  • Advanced analytics for trend identification


  • Identify customer churn to increase customer retention
  • Supports A/B testing to optimize survey performance
  • Real-time user behavior tracking


  • Limited information in style API documentation
  • Cannot export data in multiple formats
  • Limited features in the trial version

Customer Review

A screenshot of a customer review on Qualaroo from the G2 platform explaining what they like and dislike about the toolSource 

Pricing: They offer a 15-day trial period and their basic plan starts at $99 /month. 

8. Retently

An image showing Retently’s homepage 

Retently is a user feedback tool that simplifies the process of measuring customer satisfaction, primarily focusing on NPS surveys. It stands out for its straightforward approach to gathering and understanding customer sentiments. It offers automated feedback collection, trend analysis, and integration options. 

Best Features 

  • NPS surveys for measuring customer loyalty
  • NPS trends analysis for tracking customer sentiment changes
  • Integration options for seamless feedback management


  • Automated surveys at crucial touchpoints in the customer journey
  • Detailed reports and dashboards to understand the feedback easily
  • Seamless integration with other tools


  • Limited types of survey
  • Cannot easily export data
  • Hard to integrate with some APIs

Customer Review

A screenshot of a customer review on Retently from the G2 platform explaining what they like and dislike about the toolSource 

Pricing: Starting at $25/month.

9. CrowdSignal

An image showing the ninth B2B service feedback tool, CrowdSignal homepage

CrowdSignal is a versatile feedback tool that offers a wide range of survey types. It stands out for its flexibility in creating surveys tailored to your specific B2B service needs. It also offers a user-friendly interface, customization options, and more to deliver the best customer experience. 

Best Features 

  • Diverse survey types like NPS, CSAT, etc. 
  • Gather feedback directly on your website or app
  • In-depth insights into user sentiments


  • Easy to use platform 
  • Useful for creating polls, questionnaires, etc. 
  • Customize surveys to match your brand and target specific groups


  • Does not offer detailed analytics 
  • Costly 
  • Has a lot of bugs

Customer Review

A screenshot of a customer review on CrowdSignal from the G2 platform explaining what they like and dislike about the tool


Pricing: Starting at $15/month

10. NiceReply

The image showing NiceReply homepageNiceReply is the simplest and easy-to-use customer feedback tool. It has made it to the tenth position because of its uncomplicated approach to collecting and analyzing customer feedback. Also, it offers one-click surveys that offer customers hidden insights into their satisfaction, loyalty, and advocacy.

Best Features 

  • Satisfaction scores and comments for sentiment analysis
  • Automate surveys to conduct regular feedback
  • Track feedback changes regularly 


  • Streamlined feedback collection
  • Easy sentiment analysis
  • Can easily integrate with other tools


  • Lacks basic functionality like overall CSAT calculation, exporting data, etc.  
  • Limited features like customization 
  • Cannot create multiple questions on the form

Customer Review

A screenshot of a customer review on NiceReply from the G2 platform explaining what they like and dislike about the toolSource 

Pricing:  Nicereply does not have a free version, but it offers a 14-day trial for all its paid subscription plans. The cheapest plan starts at $59 per month for 3 users.


That was all about 10 fantastic tools that can help you listen and understand your customer’s expectations and needs. Each tool has its unique strengths, from tailored surveys to automated feedback collection.

Among these tools, SurveySensum stands out for pinpointing B2B service issues. It offers deep insights, real-time feedback, customizable surveys, easy integration, and closes the feedback loop effectively. If you want to improve your service quality and keep your customers happy, don’t miss the chance to explore SurveySensum. You can either request a demo or try their free version. 


Manisha Khandelwal

Senior Content Marketer at SurveySensum

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