Customer Experience

10 Best Customer Experience Management Software Companies 2024

Mar 20, 2024

11 mins read

Manisha Khandelwal

Did you know that 72% of customers will share a positive experience with 6 or more people?

72% is a big number, so are you capitalizing on it? If not, then you are missing out on A LOT of opportunities to boost your customer satisfaction. 

With trends changing every day, customer expectations and needs are also evolving with the changing times, and if you fail to deliver the best to your customers then you will fall behind in this competitive marketplace. 

If this is not enough to convince you then get this – customer-centric brands report profits that are 60% higher than those that fail to focus on CX. 

Now, understand the importance of creating a positive customer experience for your customers. But the question arises – how to do it?

Well, Customer Experience Management is the solution! 

It includes a variety of factors like customer service interactions and surveys for personalization and user journey optimization.

And how to facilitate this? With the help of robust customer experience software!

But with a huge range of options available, it can be difficult to make a decision. That’s why we have compiled a comprehensive list of the 10 best customer experience software companies to help you choose what is best for your business.

Let’s start by understanding what exactly is a Customer Experience Management Software.

What is a Customer Experience Management Software?

A Customer Experience Management tool or software helps businesses monitor, manage, and improve the overall customer experience with their products, services, or brand. 

The primary goal of these tools is to enhance customer satisfaction, loyalty, and advocacy by understanding and addressing customer needs, preferences, and pain points. CXM tools are instrumental in creating a customer-centric approach within organizations. 

Let’s now explore the top Customer Experience Management software companies to find the right match for you!

List of the Top 10 Customer Experience Management Software Companies in 2024

1. SurveySensum

The image shows the home page of SurveySensum - one of the well-known

Customer experience management software companies for both startups and enterprises

SurveySensum is a leading CXM software company that is designed to cater to both SMEs and large enterprises. 

From launching industry-specific surveys to real-time text analysis to a closed-loop ticketing system, the tool packs a strong punch when it comes to extracting actionable insights, taking action in time, and boosting the overall customer experience while driving the CX-driven ROI.

The tool has taken CXM a step beyond. Along with a robust platform they offer advanced CX consultation service — wherein CX experts provide end-to-end support, from survey creation to feedback analysis, to creating action plans based on customer insights. They aim to help you achieve your business goals. 

The tool is ideal for both beginners and seasoned professionals. With industry-specific survey templates and customizable questions, beginners can design and launch surveys in just under 10 minutes. For seasoned professionals, the tool comes with advanced features such as advanced text analytics software, analytical dashboards, cross-tab analysis, real-time ticketing system (for closed loop), ease of DIY, better visualization, and more.

Best Features:

  • In-Built Templates: SurveySensum has made creating surveys easier! Just pick your survey types, be it NPS, CES, onboarding, CSI, or SSI, customize it in your brand colors, and you can launch a survey in just 3 minutes.
  • One-On-One CX Consultation: SurveySensum is a DIFM platform – they will do everything for you. What’s more, a CX consultant comes along with the platform to understand your use case. And accordingly, gather and analyze feedback to build action plans to achieve your business goals based on customer insights.
  • Text Analytics: This AI-enabled feature automates the process of tagging and categorizing qualitative feedback and gives you top trends and sentiments in real time so that you can take action in time.
  • Dynamic Dashboards and Insightful Reports: SurveySensum provides dynamic dashboards and insightful reports that visualize survey data in a clear and actionable manner, empowering organizations to make data-driven decisions efficiently.
  • Seamless Integration: SurveySensum seamlessly integrates with existing systems and platforms, enabling smooth data flow and ensuring that the insights gained from survey data can be easily incorporated into existing workflows for enhanced efficiency and effectiveness.


  • Ticketing System – For closing the loop
  • Excellent Support on all channels with 2-hour SLA
  • End-to-end CX Consultation and implementation support
  • Easy-to-use interface
  • Journey-based dashboard for comprehensive analysis
  • Transparent pricing


  • Some app integrations are missing but their swift support team is ready to integrate on your request.

Pricing: $99 per month.

Elevate your customer experience with SurveySensum’s advanced CXM software – from real-time text analysis to journey-based dashboards, we provide all the tools needed to make your customer feedback actionable.

2. Hubspot

This is the image of the Home page of Hubspot one of the online Customer Experience Management tools.

HubSpot is a offers comprehensive suite of Sales, Services, Marketing, and Operations. This CEM tool empowers businesses to effectively manage and enhance their customer experience in an all-in-one platform.

HubSpot includes features like service tickets, content, email tools, and sales tools to offer a personalized customer experience. It also enables businesses to easily track and analyze customer interactions across various touchpoints. 

Best Features: 

  • Its advanced features enable users to engage with their customers in real-time.
  • It offers email marketing automation.
  • It also offers CRM Integration with support tickets.


  • Powerful marketing and sales automation tools
  • All-in-one solution for complete business integration


  • Expensive for small companies and enterprises
  • Requires a steep learning curve

Pricing: starts from $20/month

3. Zoho CRM Plus

 This is the image of the Home page of Zoho CRM Plus -an online Customer Experience Management system.

Zoho CRM Plus is one of those customer experience management software companies that enables you to streamline your marketing, sales, and customer support procedures. All of this while helping you give your clients a smooth, customized experience through all of their interactions. You can also utilize email analytics and visitor monitoring to find out what your customers are viewing. 

Best Features:

  • It allows businesses to manage customer interactions from various channels, including email, chat, phone, and social media, all in one unified platform.
  • The platform offers a robust ticketing system that helps businesses organize and prioritize customer queries and issues efficiently. 
  • It integrates seamlessly with other Zoho products, creating a unified ecosystem. 


  • Robust customer services
  • Affordable pricing


  • Integration issues with external applications
  • Time-consuming process

Pricing: $57/month

4. Qualtrics Customer XM

This is the image of the Home page of Qualtrics- the online Customer Experience Management system.

Qualtrics is the fourth customer experience software company on our list. Well, this CXM software assists you in listening to the voice of your customers to fix any customer complaints or issues and offer better customer satisfaction. 

And it offers text analytics, real-time service alerts, natural language processing, automated content, and ad delivery. These features combined with automated content and promotion delivery boost conversions and enhance customer experience.

Best Features: 

  • The platform supports feedback collection through multiple channels, including email, SMS, web, and mobile apps.
  • Qualtric’s XM Discover sends alerts in real-time when specific nuances are detected in the feedback.
  • It supports the visualization of data using 30 types of graphs.


  • Has excellent reporting capabilities
  • Robust crosstab support


  • Complex user interface
  • Attaching issues with responses and individual threads

Pricing: Contact Qualtrics for detailed pricing.

5. Zendesk

This is the image of the Home page of Zendesk - a CXM tool.

Zendesk is one of the most widely used helpdesk and customer experience tools, thanks to the variety of integrations available for the platform. It has native features for automated responses and analytics, and any purpose-specific apps you use for these tasks probably have a ZenDesk integration. You can choose it for multi-channel communication and simple response management.

Best Features: 

  • Zendesk offers features to build a scalable support system, primarily through FAQs and community forums. 
  • It creates personalized and interactive messages using built-in conversation tools.
  • It seamlessly integrates with third-party apps to heighten CX.


  • User-friendly
  • Automatic ticket management alerts


  • Individual licenses for new guests required
  • Complicated dashboard

Pricing: Starts from $49/month

Elevate your customer experience with SurveySensum’s advanced CXM software – from real-time text analysis to journey-based dashboards, we provide all the tools needed to make your customer feedback actionable.

6. Qualaroo

This is the image of the Home page of Qualaroo for an online Customer Experience Management system.

Qualaroo is a fantastic CXM tool that provides an innovative approach to contextual feedback collection. It also offers effective AI analysis of customer feedback. This CXM tool offers surveys to users in specific contexts to get their immediate feedback on a page or process. 

Qualaroo also uses advanced AI features to understand customer sentiment and emotional responses from open-ended feedback. It is suitable for small-scale enterprises starting out their customer experience journey.

Best Features:

  • It has advanced targeting options where surveys trigger to ask the right questions to the right people at the right time.
  • It includes great integration like HubSpot, MailChimp, Salesforce, Google Analytics, and more.
  • The platform helps you gather qualitative, quantitative, and contextual feedback.


  • Supports more than 100 languages
  • Has non-intrusive feedback collection


  • Needs more industry-specific templates
  • Lack of pricing diversity

Pricing: Starts from $69/month

7. Medallia

This is the image of the Home page of Medallia- the online Customer Experience Management system.

One of the popular tools for customer experience surveys is Medallia. It analyzes feedback from a variety of sources to predict the requirements and behavior of customers, identify clients who could be at risk of leaving, and recommend the best course of action based on those findings.

It can be a helpful tool to support live operators as it automates how your company responds to feedback. It is used for NPS surveys, multi-channel deployment, automating customer care processes, and anticipating client demands.

Best Features:

  • It has an intuitive and user-friendly dashboard.
  • It helps you flag reviews based on CX scores, timings, keywords, etc. 
  • Its text analytics helps analyze comments and feedback from open-ended survey responses.


  • Word-cloud engine for feedback analysis
  • Track customer complaints easily


  • Time-consuming process
  • Glitches in the dashboard

Pricing: Contact Medallia for detailed pricing.

8. Picreel

This is the image of the Home page of Picreel- an online Customer Experience Management tool.

With its on-site functionality, Picreel is one of the most dependable solutions for improving the user experience on your website. This customer experience management tool can be used to display limited-time specials, discounts, promo codes, and other promotions with popup overlays. What’s more, you can make quick pulse survey popups to get client feedback.

You can make use of its built-in advanced targeting options to display the popup to individuals who are returning to the website, leaving the site, using a particular device or location, and more. The platform is the ideal tool for growing your email list, improving customer satisfaction, and boosting conversions.

Best Features:

  • The platform has set custom conditional triggers for leaving visitors and sending targeted discounts and offers.
  • It comes with real-time cursor tracking.
  • It also supports list building and advanced lead capture. 


  • Impeccable customer support
  • Includes customizable templates


  • Complicated Dashboard
  • Glitches in the software

Pricing: Starts from $14/month

9. Freshdesk

This is the image of the Home page of Freshdesk for an online Customer Experience Management system.

Freshdesk is a cloud-based software that offers companies several tools and solutions to handle support requests from customers and enhance their overall customer experience.

It aids in customer experience management by giving companies access to cloud-based help desk software. This expedites customer care procedures and enhances the customer experience overall. With features including ticket management, teamwork tools, automation, and sophisticated reporting and analytics, this CXM tool helps companies to effectively handle client inquiries and promptly address problems.

Best Features:

  • The platform includes a ticketing system that helps organizations efficiently manage and prioritize customer inquiries, issues, and service requests.
  • It includes a knowledge base feature where businesses can create and maintain a repository of articles, FAQs, and solutions.
  • The platform offers analytics and reporting tools to track and analyze customer support performance, agent productivity, etc.


  • User-friendly
  • Affordable platform


  • Limited language options available 
  • Issues with contact management

Pricing: Starts from $15/month

10. UserZoom

This is the image of the Home page of UserZoom for the Online Customer Experience Management tool.

With UserZoom, you can easily generate and share usability tests for websites and applications that are still under development. It aids in customer experience management to facilitate quick iterations and optimize development processes. It includes advanced usability testing features and is also suitable for mid-size to large-scale enterprises. 

Best Features:

  • The platform has an intuitive dashboard to compile reports on click data, user actions, etc.
  • It helps with research by allowing to interview users while using the application.
  • It supports testing wireframes, websites, mobile apps, etc.


  • Massive qualified participant database
  • Wide range of tests available


  • Limited language support
  • Limited customization

Pricing: Contact UserZoom for detailed pricing.


So, these are the top customer experience management software companies that you can choose from to automate and optimize your customer experience management. CXM platforms play a pivotal role in analyzing and understanding customer experience and needs. Through the use of surveys, observation, and customer feedback, businesses can recognize patterns, predict needs, and efficiently customize their products to satisfy customers.

However, the process can be overwhelming and time-consuming if not done with an efficient tool like SurveySensum

And SurveySensum can help you in crafting tailored NPS surveys, dissecting responses, swiftly closing the feedback loop, and ultimately fostering enhanced connections with your customer base.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

How much did you enjoy this article?