Customer Experience

11 Best Survey Tools to Gather Feedback 2024

Mar 26, 2024

14 mins read

Manisha Khandelwal

Are you aware that 91% of customers unhappy with a brand will leave the brand without even complaining? So, you might lose more than half of your customer base without even realizing it!

And if that’s true then how can you stop it from happening? Well, the answer lies in gathering, analyzing, and taking action on customer feedback.

By actively gathering and listening to the voices of your customers, you can gain a deeper understanding of your target audience, enhance product or service offerings, and build stronger relationships with your customers.

Now, to effectively harness the power of customer feedback, you need a robust customer feedback tool to create surveys, gather and analyze thousands of feedback, and derive actionable insights from it.

But from the wide range of tools available online, it can become tricky to know what is the best for your organization. And for that, we have curated a list of the 11 best survey tools so that the process of identifying your right fit becomes smoother and easier.

But first things first, let’s get to know about online survey tools.

What are Survey Tools?

Survey tools facilitate the creation, distribution, and analysis of surveys. They streamline the entire survey process, from creation to reporting, enabling organizations to gather valuable insights, measure customer satisfaction, conduct market research, and make data-driven decisions efficiently and effectively.

But the challenge is, with so many tools in the market, which one should you go for?

Well, to help you with that we collated a list of 11 best survey tools that will help you streamline and automate the feedback process. 

List of the 11 Best Survey Tools in 2024

Here’s a list of 11 popular and widely used survey tools:

1. SurveySensum

The image shows the home page of SurveySensum - one of the well-known

SurveySensum is one of the best survey tools that offers a range of features – from industry-specific surveys to real-time text analysis and a real-time ticketing system that equips users with actionable insights and timely interventions. This ultimately enhances the overall customer experience and drives CX-focused ROI.

The platform not only offers a comprehensive set of tools but also extends its capabilities through advanced CX consulting services. These services, delivered by CX experts, cover the entire spectrum from survey creation to feedback analysis, culminating in actionable plans based on customer feedback to help businesses achieve their objectives.

SurveySensum goes beyond traditional CXM solutions by providing industry-specific survey templates and customizable questionnaires that allow beginners to create and deploy surveys in just about  10 minutes. For experienced professionals, the software offers advanced functionalities such as advanced text analytics software, analytical dashboards, cross-tab analysis, real-time ticketing for closed-loop actions, intuitive DIY features, enhanced data visualization, and more, making it an ideal choice for users of all expertise levels.

Best Features:

  • 2-hour SLA support guaranteed
  • AI-enabled text analytics 
  • Affordable pricing (No hidden charges)
  • Advanced Reporting 
  • Integrations (along with data import)
  • Real-time analytical dashboard
  • On-site support
  • End-to-end CX Consultation (inclusive)
  • Closed-loop capabilities with a real-time ticketing system


  • Easy-to-use interface
  • Customizable surveys
  • Supportive Customer Services
  • Industry-specific survey templates
  • Real-time feedback analysis and tracking
  • Survey throttling


  • Some app integrations are missing but their swift support team is ready to integrate on your request.

Pricing: SurveySensum offers a complimentary version that includes 25 survey responses, website integration, unlimited surveys, users, and questions. The paid subscription starts at $99 per month.


Now that you know all the best features, why wait? Choose SurveySensum and transform your customer feedback into actionable insights!

2. Qualtrics

the image shows the home page of Qualtrics- one of the best survey tools online.

Qualtrics is a cloud-based program that offers tools for creating surveys, gathering and analyzing data, and creating reports. It is a well-liked choice for companies that collect and analyze data from their customers and staff.

With the extensive design tools provided by Qualtrics, you can create personalized surveys with a variety of question formats, including multiple-choice, open-ended, rating, and more. Moreover, it provides multimedia components, flexible distribution routes, logic branching, and strong analytics.

Our View: While Qualtrics is a great tool for the variety of surveys it offers and for analytical features, the platform is complicated and costly for organizations with lower budgets. However, it works for large-scale corporations. 

Best Features:

  • The user can access a multitude of test surveys before launching. 
  • Qualtrics has advanced survey analytics features.
  • It also includes online survey customization with targeted variables.


  • Advanced email visualizations
  • Wide variety of logic features


  • Lacks features for efficient data organization
  • Complicated user Interface

This is the image of the Paperform con given on the G2 platform where the user is talking about the lack of customizations and brand positioning in the platform.

Source: G2, Qaultrics Review, Aug 25 2023

G2 Rating: 4.2/5

Pricing: Contact Qualtrics for pricing details. 

3. Paperform

the image shows the home page of Paperform- one of the best online survey tools free.

As a feature-rich survey tool, Paperform is especially known for designing attention-grabbing forms. Its interface is easy to use, and forms can be customized to maintain brand consistency (this functionality is limited to Pro and Agency subscriptions).

With the help of this platform, you can create lengthy online surveys that have several pages and conditional logic for items such as emails, files, summaries, questions, and content. Additionally, Paperform allows scoring, so you can quantify results by assigning values to each response.

Our view: Paperform is a versatile and user-friendly survey platform that offers a range of features to create interactive forms and surveys. However, the platform lacks certain customization features which are essential for businesses looking to personalize their surveys.

Best Features:

  • It includes unlimited forms for the paid user.
  • It includes an auto-close submission feature.
  • It also includes the option of e-signatures.


  • Supportive customer services
  • Has seamless integration with other platforms


  • Can be expensive for small businesses
  • Lacks design flexibility

This is the image of the Paperform con given on the G2 platform where the user is talking about the lack of customizations and brand positioning in the platform.

Source: G2, Paperform review, June 15, 2019.

G2 Rating: 4.5/5

Pricing: $24/month

4. SurveyPlanet

the image shows the home page of SurveyPlanet- one of the best online survey tools for small business.

SurveyPlanet is another survey tool that focuses on employee and customer analytics. Since it’s among the less expensive online survey options, many small firms choose it.

Its Enterprise features—such as survey time predictors, live session counters, location maps, and bounce percentages—which provide you with deeper survey insights are especially appealing. 

Our view: SurveyPlanet has an easy-to-use user interface which makes it accessible for a beginner. However, the platform also lacks organization and integration features which can make it difficult to keep track of information.

Best Features: 

  • It includes advanced Survey results filtering.
  • The platform also offers the option of image-based questions.
  • It has features for Email survey completion notifications.


  • User-friendly interface
  • Great customization options


  • Limited logic and branching features
  • Limited free options available 

This is the image of the SurveyPlanet con given on the G2 platform where the user is talking about the lack of organization and integration in the platform.

Source: G2, SurveyPlanet Review, Dec 09 2020

G2 Rating: 4.1/5

Pricing: $180/annually

5. Trustmary

Trustmary is a feedback tool that goes beyond measuring customer satisfaction. It helps you recognize your happy customers and request their public testimonials, while also capturing and analyzing constructive feedback.

What sets Trustmary apart from other feedback tools is that you can also automatically add those testimonials to your website using the best website builder, ensuring that your website is always updated with fresh social proof.

You can measure NPS, CSAT, CES, and star ratings. Various question types are included and editing the survey is made easy.

Our View: Truth be told, this platform is not the most agile and flexible survey tool. But it’s the best tool for turning customer feedback into revenue through increased website effectiveness.

It is also beloved for its personal and authentic customer support.

Best Features

  • Turn positive feedback into public testimonials
  • Automate feedback and review collection
  • Integrates with almost any CRM via Zapier or Make, native integrations with HubSpot and Pipedrive


  • Modern and sleek surveys that adapt to your brand with just one click
  • Personal help available to build surveys and automation


  • Not the most agile feedback tool for collecting detailed feedback.

Pricing: Free version available, paid plans starting at $24/month

6. Google Forms

the image shows the home page of Google Forms- one of the best free survey tools online.

Google Forms is one of the simpler survey solutions available on the market. However, simple does not imply mediocre. You can quickly and simply build and distribute online surveys and forms thanks to the user-friendly interface and versatile editor. Simply sign in to begin creating your survey campaigns and gathering focused insights.

It’s also one of the greatest survey tools for businesses because it allows you to work together via phone and video conferencing SDK to maximize the feedback data. Google Forms can be used for both normal commercial purposes and personal use.

Our view: While Google Forms is an ideal tool for beginners as it is free and easy to use, it can be difficult for organizations with complex survey demands like logic, etc, to use the platform. It also lacks a comprehensive approach to closing the feedback loop.

Best Features:

  • It offers easy-to-use visual survey builders to design forms and online surveys.
  • It includes features to collaborate with your team to analyze the responses. 
  • It offers integration with tools like Asana, Trello, and Google Suite.


  • User-friendly interface
  • Very affordable


  • Lacks advanced features
  • Lack of efficient data analysis features

This is the image of the Google Forms con given on the Capterra platform where the user is talking about the lack of organization and UX difficulties in the platform.

Source: Capterra, Google Forms review, Feb 2023.

G2 Rating: 4.5/5

Pricing: Free


Elevate your customer feedback process with SurveySensum – from real-time text analysis to journey-based dashboards, leverage all the tools needed to turn your customer feedback into action.

7. Jotform

 the image shows the home page of Jotform- one of the best survey tools online.

One of the biggest collections of survey templates is available on Jotform, an online form builder and survey tool. Almost every tool has a built-in template that you can use to launch your survey campaign in a matter of minutes.

Jotform makes it easier to collaborate with people and keeps all form and survey submissions in one location with a consolidated inbox.

Additionally, it has a report generator that creates dynamic, expert reports from client data and input that are updated automatically when new contributions are made. No need for additional technologies to transform data into insights.

Our view: If you’re new to using survey tools and prefer one that’s straightforward to navigate, Jotform may not be the most suitable option. However, the platform can be challenging for beginners due to its learning curve in mastering and navigating certain features.

Best Features: 

  • It includes features to support both single-page and multi-page survey forms.
  • It provides a visual reporting section to turn feedback data into graphs and charts.
  • It integrates with Salesforce, Google Analytics, and other tools to manage dataflows.


  • Advanced security features
  • Supports e-signatures


  • Complicated UI
  • Forms not image-friendly

This is the image of the Jotform con given on the G2 platform where the user is talking about the learning curve required in the platform.

Source: G2, Jotform Review, Jan 30, 2024

G2 Rating: 4.7/5

Pricing: $34/month

8. Zoho Survey

the image shows the home page of Zoho Survey- one of the best survey tools online.

One of the most flexible survey creation tools is Zoho, which is well-known for its easy-to-use survey editor. Create polls, surveys, and quizzes in a matter of minutes to get consumer feedback across a variety of platforms.

Like all the best survey tools, Zoho guarantees dependable and clean data sets with several security measures, including password protection, Recaptcha, and SSL certification.

Additionally, if you are having trouble recruiting relevant participants for your market research survey campaigns and collecting focused responses, take advantage of Zoho’s audience panel. Share a link to the survey by embedding its link in your digital business card to increase participation.

Our view: Zoho Survey offers a wide variety of survey types but lacks in the number of templates offered. It can also do to make its user interface simpler which can be helpful for beginners.

Best Features:

  • It offers customizable themes and 200+ templates.
  • It has features to define user access roles to ensure client and feedback data security.
  • It has a wide range of logic features.


  • Seamless integration with external apps
  • Wide collaboration options


  • Needs more advanced survey engines
  • Complicated UI

This is the image of the Zoho Survey Con given on the G2 platform where the user is talking about more templates required in the platform.

Source: G2, Zoho Survey Reviews, April 20, 2022.

G2 Rating: 4.4/5

Pricing: $20/month

9. SurveyMonkey

the image shows the home page of SurveyMonkey- one of the best survey tools online.

Consumers mostly use SurveyMonkey for market research and insight gathering, but it can also assist institutions in enhancing their products and services. As per their website, renowned establishments such as the University of Notre Dame and Harvard rely on SurveyMonkey for their operations.

This platform facilitates the analysis of curriculums, student behavior, staff engagement, and numerous other parameters by researchers, which explains why. Universities can then use data-driven insights to enhance their offerings.

Our view: SurveyMonkey offers customizable features for survey designing. However, it does not have advanced reporting features which is essential for organizations looking to gather intuitive insights from their data. 

Best Features:

  • It includes a visual no-code editor to design online surveys, quizzes, and polls.
  • It provides a sentiment analysis tool and word cloud generator.
  • It supports custom charts and graphs to help you visualize the response data.


  • User-friendly interface
  • Supports crosstab and benchmark reports 


  • Improvement needed with the reporting dashboard
  • Glitches in the software

This is the image of the SurveyMonkey con given on the G2 platform where the user is talking about the limited reporting capabilities in the platform.

Source: G2, SurveyMonkey Review, Sept 15 2022.

G2 Rating: 4.4/5

Pricing: $31/month

10. LimeSurvey

the image shows the home page of LimeSurvey- one of the best survey tools online.

For academic institutions, such as universities or research institutes, LimeSurvey is among the best online survey solutions available. For multinational research teams, it is an appropriate choice because it is available in more than 80 languages.

From straightforward text inputs to rankings and numerical inputs, the platform offers a wide variety of question and response formats. You can also add several selections with annotations and quickly translate them using Google Translate. LimeSurvey is a highly recommended choice for researchers and students because of these qualities.

Our view: The platform is easy to use and does not require a learning curve but has bugs and does not offer a variety of questions and customization which cab be a setback for organizations looking for a comprehensive survey approach.

Best Features:

  • It includes unlimited surveys and questions
  • It offers a wide variety of pre-designed questions.
  • It supports image and video uploads.


  • Robust security
  • User-friendly


  • Difficult customizations
  • Limited email handling

This is the image of the Lime Survey con given on the Capterra platform where the user is talking about the bugs in the platform.

Source: Capterra, LimeSurvey, Oct 15 2018.

Capterra Rating: 4.4/5

Pricing: starts from $29/month

11. Survicate

 the image shows the home page of Survicate- one of the best survey tools online.

With Survicate, you can obtain a comprehensive, all-encompassing picture of your clientele. You can use it for everything from market research to NPS surveys to understand your audience fully. With Survicate’s easy drag-and-drop form creator, you can create forms quickly.

The ideal way to reach out to customers is by using a variety of platforms, including emails, mobile apps, websites, and in-product forms. Several significant apps, including Drip, Hubspot, ActiveCampaign, and Google Analytics, are also integrated with Survicate.

Our view: The platform has a reputation for a good variety of survey options available, but lacks automation features that make the process hassle-free and user-friendly. It can be ideal for small businesses but not for big companies.

Best Features:

  • It offers mobile, email, and link surveys.
  • It includes advanced targeting features.
  • It offers more than 400 survey templates.


  • Clear and simple integration process
  • Almost immediate support response


  • Limited answering options
  • Minor audience setting issues

This is the image of the Survicate con given on the G2 platform where the user is talking about the lack of automation in the platform.

Source: G2, Survicate Review, Feb 13 2023. 

G2 Rating: 4.6/5

Pricing: From $53 to $117/ month

12. Alchemer

the image shows the home page of Alchemer- one of the Best free survey tools online.

Alchemer is an online platform for surveys that lets you collect, share, and evaluate data. It, for example, helps you with surveys that are targeted at the populations you serve. It can also assist you in getting input from stakeholders and assessing certain activities or initiatives. 

Our view: While the platform deploys surveys efficiently, it does not offer a comprehensive visual display. This can be difficult for organizations with large amounts of data and who require visual insights.

Best Features:

  • It offers advanced survey logic options.
  • It includes in-depth analytical features.
  • It also works in offline mode.


  • Affordable pricing
  • Advanced testing options


  • Better customer support needed
  • Complicated data downloading process

This is the image of the Alchemer con given on the G2 platform where the user is talking about the complicated user interface of the platform.

Source: G2, Alchemer Reviews, Nov 30 2021.

G2 Rating: 4.4/5

Pricing: starts from $49/month


So, these are the best survey tools that you can choose from to automate and optimize your customer feedback and research experience. Survey tools play a significant role in an organization’s path to elevated customer satisfaction and enhanced business growth. 

This process, however, can be quite cumbersome and resource-heavy if not done with an efficient tool like SurveySensum.

SurveySensum can help you craft personalized NPS, CSAT, CES, and many more surveys, and analyze responses with its advanced AI tools. It also closes the feedback loop in real-time and ultimately enhances customer experience and fosters trust and loyalty among customers. 

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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