Customer Experience

How to Create WhatsApp Surveys in Less than 5 Minutes?

May 4, 2023

8 mins read

Manisha Khandelwal

How would you feel if you could double the response rates on the surveys you’re currently conducting? Great, right?

Well, WhatsApp Surveys are the way to go!

Why? – Why not send the survey on your customer’s FAVORITE channels? Where they already are!

Long gone are the days of phone surveys, when you’d have to call every respondent to gather their feedback individually. Instead, launch a simple, engaging survey to thousands of customers in just a few minutes, and the responses start kicking in.

There is so much more to WhatsApp surveys. Let’s discuss it in detail.

What are WhatsApp Surveys?

In today’s digital world, one of the most preferred apps used by everyone daily is none other than WhatsApp. It is at everyone’s fingertips, chatting in and out with friends and families, and now many brands have also started communicating with their customers over it. 

That’s how much involved WhatsApp is in everyone’s life.

So, why aren’t you there?

Why not take customer feedback on WhatsApp only?

Not just this, there are many more reasons to choose the WhatsApp survey over other surveys.

Why Should You Send Surveys on WhatsApp?

Other than the fact that WhatsApp is used by everyone, there are multiple other benefits of sending a survey on it.

Let’s talk about some. 

1. Higher Response Rate

Within a few clicks, you can share your survey with tens to thousands of people. And once you share your survey, there’s a high possibility of getting quick feedback as many stay active on WhatsApp all the time, boosting your response rate

2. Flexible Questionnaire 

You can create multiple types of questions in any form. For instance, the questionnaire can be a listicle or grid, or you can simply chat with them and send them the question type accordingly.

You can also add images, and emoticons to make your questionnaire interactive. But make sure that your questions are concise and straightforward. 

3. Affordable Cost

Sending surveys on WhatsApp is cheaper compared to CATI surveys. For example, in the automobile industry, CATI surveys cost you around $5-$10 per interview. On the other hand, with WhatsApp surveys, you can gather feedback from the same sample at 70% of the reduced cost. 

The above-mentioned are the 3 key benefits of using WhatsApp surveys. You can follow the link to learn more about how your business can benefit from WhatsApp surveys. Additionally, explore effective strategies on how to manage multiple WhatsApp Business accounts in one view.

But now the question is, how can you send a survey via WhatsApp? 

Well, here’s a step-by-step process for it.

How to Create WhatsApp Surveys with SurveySensum?

How to create a WhatsApp survey

SurveySensum is one of the effortless, efficient, and affordable methods to launch any kind of survey in just a few minutes. It provides multiple templates for surveys like NPS, CSI, SSI, CES, products, and more. 

All you need to do is select the template, add your branding, and you are good to go. You can send the survey on any of your customers’ favorite channels. And now, let’s see how to create a WhatsApp survey.

So, let’s try launching an NPS survey and sending it on WhatsApp with one of SurveySensum’s templates. 

STEP 1: Create a free account on SurveySensum

Visit the SurveySensum website and click on the top right button “Sign up for Free”. Fill in your details and click on Sign Up. 

Create Whatsapp Survey with Surveysensum


Launch your NPS Survey Today!

STEP 2: Create the survey to send on WhatsApp

Choose the survey template according to your objective, or start the survey from scratch. Let’s choose the NPS template here.

An image that shows SurveySenusm in-built templates

STEP 3: Customize the questionnaire and add your branding

Edit the questions as you like and add your brand’s logo. Add the follow-up questions and click on ‘Next: Share Survey’. 

You can use logo maker tools to create logos in your brand colors.

An image showing customizable NPS survey questionnaire created on the SurveySensum tool

STEP 4: Share the survey on the right platform

As you can see, there are multiple ways to share your surveys. Let’s pick WhatsApp here.

share survey on the right platform

STEP 5: Add contacts from your contact list and share the survey

To share the survey, create or choose the Contact List by adding each contact or importing a list.

Send surveys to respondents on whatsapp with SurveySensum

Write the survey body and share it.

add contacts and send survey on whatsapp

STEP 6: Your respondents will receive the survey on their respective numbers

This is how your customers will receive the survey on their WhatsApp.


An image showing WhatsApp survey received on customer's WhatsApp


Now that you’ve learned how to create WhatsApp surveys in just 6 easy steps, it’s important to acknowledge its limitations.

Limitations of Whatsapp Surveys

WhatsApp surveys are not suitable for complex questions. You cannot conduct qualitative research through WhatsApp. If you want to acquire in-depth qualitative data, you can go ahead with alternative available options. 

Having understood this limitation, it’s clear that WhatsApp surveys can be effectively leveraged for various purposes. If you’re in search of the perfect survey creation tool and require support, consider giving SurveySensum a try with their team of CX experts by your side.

After gathering the feedback, you should analyze them but how will you do that? Let’s explore the essential features to analyze your gathered data.

What are the Essential Features to Analyze Your WhatsApp Survey Feedback?

The best way to analyze WhatsApp survey feedback is with text analytics software. SurveySensum goes beyond that with the following features to help you effectively analyze the feedback.

  1. Text Analytics – Identify the trending tags in your survey feedback, sort out positive and negative feedback, and more.
  2. Sentiment Analysis – Understand the emotion behind each survey feedback to see if your customers are happy or not.
  3. Crosstab Analysis – Summarize and analyze the relation between two or more variables. 
  4. Whatsapp Dashboard – Unique and separate Whatsapp survey analysis to provide insight into your WhatsApp campaigns.
  5. Survey Dashboard – Analyze the WhatsApp surveys with respect to the survey type. 
  6. Journey Dashboard –  Visualize the feedback from every stage of the customer journey. This helps identify the areas of friction in the customer journey and helps improve them. 
→ Learn more about how you can analyze your WhatsApp survey feedback

Are WhatsApp Surveys Better than CATI/Phone Surveys?

You always get a call from the car dealer after buying a car, right?

What if, instead of a call, you receive a survey on your email or WhatsApp?

Wouldn’t that be convenient?

Well, that’s why online surveys are far better than CATI. 

There is so much you can accomplish with WhatsApp surveys. Why not try it with a sample first? 


Launch WhatsApp Surveys Effectively with SurveySensum!

Bonus FAQs on WhatsApp Surveys

1. Does SurveySensum have a free option for WhatsApp Surveys? 

We generally have a free sign-up option providing you with the opportunity to create and run surveys efficiently. With SurveySensum, the first 100 surveys are free. Signup here

2. How do I create a survey on WhatsApp for business?

The best way to create an efficient WhatsApp survey is to partner with professionals like SurveySensum who can help you launch engaging surveys to thousands of your customers within minutes. 

Moreover, with such partners, you will get real-time feedback and help analyze the data to improve your business. 

3. Why is everyone opting for WhatsApp surveys?

Whatsapp surveys are getting popular among organizations due to the following reasons.

  • Cost-effectiveness
  • Easier device accessibility
  • Flexible questionnaire 
  • Connect with a larger group of people in a short time
  • Higher responsiveness
  • Less time consuming


Manisha Khandelwal

Senior Content Marketer at SurveySensum

How much did you enjoy this article?