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Analyze Feedback In Any Language With Multilingual Text Analytics Software

Jun 21, 2024

5 mins read

Manisha Khandelwal

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Imagine receiving a survey response in Hindi, now how can you analyze feedback like this without manually going through each and every one of them?

Well, with Multilingual Text Analytics, you can!

AI-Enabled Multilingual Text analysis is the systematic examination of open-ended responses to extract meaningful insights. Now, surely such a sophisticated process does come with a few hiccups.

One of the primary challenges of a common text and sentiment analysis is managing the linguistic diversity that encompasses varying grammatical structures, vocabularies, idiomatic expressions, and cultural nuances. These differences make it difficult to create standardized analytical models that work effectively across all languages. Additionally, ensuring the accuracy of translations and maintaining the context and sentiment of responses are significant hurdles.

Text Analytics not only automates the process of analyzing and tagging thousands of feedback into different categories but also helps you run the analysis in your NATIVE language. 

So, let’s uncover how you can use a multilingual text analysis tool to analyze feedback in any local language. But first, let’s talk a bit about this challenge of text analysis.

Challenge With Text Analytics Software

Here are some challenges faced during multilingual text analysis.

1. Accurate Language Detection

The software must accurately detect the language of the responses.

For example, a survey respondent in a bilingual country like Germany might mix English and German within the same response. Accurate language detection is critical to ensure the text is processed correctly using the appropriate linguistic models.

In such cases, accurate language detection is crucial for processing the text correctly and using the appropriate linguistic models for each language.

2. Lost in Translation

The translation between local languages and English can introduce errors, especially with idiomatic phrases and culturally specific references.

For example, translating a nuanced piece of feedback from Mandarin to English might lose specific cultural references or subtleties in sentiment.

3. Contextual Recognition and Categorization of Languages

Culturally-specific names, places, and other entities have many variations and can be context-dependent.

For example, the same name can appear in different forms in Spanish and Portuguese due to differences in script and pronunciation. The software must accurately recognize and categorize these entities despite such variations, which requires extensive, language-specific training data.

In summary, launching surveys and gathering feedback in local languages requires text analytics to handle local language detection and sentiment analysis, across diverse linguistic and cultural contexts. Addressing these challenges requires advanced NLP techniques, robust multilingual datasets, and continuous improvements in machine learning models to provide accurate and meaningful insights.

So, let’s now resolve these issues with robust text analytics.

Multilingual Text Analytics With SurveySensum

Now, with the challenge of understanding the nuanced feedback in the local languages, text analytics software needs to understand, detect, and analyze complex wordings and sentiments behind local languages. In short, you need software that can read between the lines and understand the nuances and complexities of local languages. 

With SurveySensum you can do it all and more, so let’s understand the workings of this advanced text analytics software and how it can help you uncover insights in your local language.

  • Step 1: Log in to the SurveySensum’s survey builder.
  • Step 2: Click on “Create a survey”, select the survey template, and customize the survey.
  • Step 3: After you have created the survey, go to “Translation”. Here click on “Add Language”.

The image shows the translation setting in the SurveySensum survey builder where users can translate their surveys into 100+ global languages.

  • Step 4: Here you get the choice to translate your survey into 100+ local languages. Select the language you want to translate the survey.

The image shows the option of creating multilingual surveys in the SurveySensum survey builder where users can translate their surveys into 100+ languages.

  • Step 5: After you have created the survey in the local language you want, share the survey with your customers via multiple channels like SMS, email, etc.

After you have received the feedback,

  • Step 1: Go to “Text Analytics”.
  • Step 2: Now in the Text Analytics, train the system by reading a few comments, and figuring out some categories. For example, for a SAAS company ‘Product Design’ can be one. Then add some keywords related to it.

The image shows the text and sentiment analysis of SurveySensum where users can automate the process of tagging and categorizing feedback.

  • Step 3: In tag analysis, you will see how the platform can tag every comment automatically in your local language. As you can see in the image given below, the software is correctly tagging and categorizing negative comments in Hindi and Hinglish languages under the proper category.

The image shows the text and sentiment analysis of SurveySensum where users can automate the process of tagging and categorizing feedback in local languages.


For a global and diverse audience, multilingual text analysis is a critical tool for effectively engaging and understanding this audience. The process involves overcoming significant challenges such as accurate language detection, culturally sensitive sentiment analysis, and appropriate handling of syntactic and grammatical differences across languages. The variability in linguistic resources and the need for culturally relevant interfaces further complicate the task.

To address these challenges, use AI-enabled text analytics tools like SurveySensum which uses advanced natural language processing techniques and machine learning models that are continuously getting refined and supported by extensive multilingual datasets. This tool not only enables you to correctly analyze and interpret your feedback but also enables you to read between the lines and understand the complexities and sentiments of local languages.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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