13 Best Online Survey Tools to look for 2024

Customer feedback has always been a hot topic for companies that aim to be customer-centric. They need to know everything their customers feel about their products, services, support, etc. 

And to understand customers’ experience and their expectations, you need online survey tools.

So, let’s begin and look extensively at what are online survey tools, their benefits and limitations, how to choose the right online survey tool for your business, and the top 10 online survey tools available in the market.  

What are online survey tools?

In the world of digitalization where everything has gone online, your customers have too. So, be where your customers are. And they are on WhatsApp, emails, chatbots on your website, in-apps, web apps, social media, and many more digital channels. 

Move from traditional face-to-face (F2F) or phone surveys to online surveys. And for that, you require online survey tools.

Online survey tools help you gather feedback from multiple channels, collect them in one place, and analyze them for you.

Let’s understand this in more detail by discussing its benefits and limitations.

Benefits of using online survey tools

With online survey tools, you can 

• Create simple and beautiful surveys within a short span of time and share them via multiple channels worldwide.  
• Know and understand your customer’s experience and expectations about your products and services and close the feedback loop (when required).  
• Quickly analyze and get real-time reports of the received customer feedback. 
• Gather feedback from customers at their convenience by spending an affordable amount. 

Limitations of online survey tools

Online survey tools come with one limitation and that is – Not all the tools are free. The more you use an online survey tool, the more you’ll have to pay.

And with plenty of online survey tools, choosing the right platform can be a real challenge.  

Now that you know about online survey tools, including their benefits and limitations, let’s move on to the top 10 online survey tools that you should consider.

Top 13 online survey tools

To derive business insights, these top 10 online survey tools can help you out.

Let us look at each of them in detail. 

1. SurveySensum

SurveySensum is an end-to-end customer feedback platform that helps all sizes of businesses to launch NPS, CES, and CSAT surveys. It helps businesses to gather real-time customer feedback from multiple channels in one place and analyze them. 

Its one-on-one consultation with the CX expert enables users to take action on the feedback, allowing them to improve their customer experience. 

Also, it offers an all-in-one view of the custom dashboard where you can view the survey reports, top trends and sentiments of the customers, overall view of the surveys, and much more.

Our view:

SurveySensum is a real-time customer feedback tool that can give you real-time insights so that you can take the required action and close the feedback loop. With this online survey tool, you can not only get high response rates but also can collect large sample data with real-time feedback. However, this tool has more integrations to add.

Explore SurveySensum

2. Qualtrics

One of the powerful online survey tools is Qualtrics which consists of more than 100 types of question templates and surveys. They have embedded features of logic to give the best customer experience. To save time while making a new survey, you can import questions from different surveys. 

Also, its design interface is quite interesting. And this tool quickly lets you edit questions. 

Our View:

Qualtrics lets you create easy and comprehensible questionnaires. Even with multiple features of Qualtrics, there are some drawbacks. Charging a higher price for certain required features is one among them. 

Also, they charge extra to use offline applications, but that’s also not up to the mark. Further, it lacks good customer support.  

3. QuestionPro

QuestionPro is one of the leading online survey tools. It helps you to create multiple surveys, polls, and quizzes hassle-free. It is best used for business enterprises. Moreover, with this tool, you can make sure the respondent does not leave the survey without completing it. 

Our view:

QuestionPro is a SaaS survey solution that offers amazing support. However, it is quite slow, which can hinder the smooth workflow. And for newcomers, it takes time to get handy with the tool. 

4. SurveySparrow

SurveySparrow is an online survey tool with which you can create conversational surveys. With its in-built automation, you can schedule the surveys to send and collect feedback from multiple channels. Furthermore, this tool offers a vibrant dashboard that gives you customers insights. 

Our view: 

SurveySparrow is one of the most flexible and affordable online survey tools. Being a mobile-friendly platform, it lets you customize the forms on a small screen. But there are some limitations. For example, it demands a lot of manual work at the initial stage. Also, it lacks email marketing features. 

5. Google Forms

In our list, the second online survey tool is Google Forms. It is one of the free software that can create multiple surveys. The surveys are customizable, and the received feedback can also be synced on other Google platforms like Google Sheets, Google Docs, etc.

Our view:

Google Forms is one of the free online survey tools. No doubt, it’s easy to use. However, it does not support multiple integrations. Also, it is not mobile-friendly and lacks the logic-skipping feature.

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6. SurveyMonkey

SurveyMonkey consists of 15 different types of question templates that help you to create forms. This tool is easy to use, and feedback can be collected both online and offline through mobile devices. 

You can simply tell this tool what kind of survey you need, and they will create the survey with 10 recommended questions and answer choices. 

Our view: 

It’s one of the prominent online survey tools available and it offers you exclusive features as well. However, the major things this tool lacks are a dashboard and integration. Also, it is costly and doesn’t offer good customer support.

7. Qualaroo

Qualaroo is an advanced online survey tool that lets you customize the forms as per your brand. It also highlights new responses received on the feedback and can categorize the responses with sentiment analysis. 

You can send the surveys through multiple channels like email, links, social media channels, etc. Its in-built AI-based sentiment analysis can help you get real-time feedback analysis. 

Our view: 

No doubt Qualaroo is a great tool to gather feedback effortlessly. But, this online survey tool is not suitable for those who’re looking for industry-specific templates. Further, it doesn’t allow you to export the data in multiple formats. And it lacks the feature of cloning desktop nudges to mobile nudges. 

8. Freshdesk

Freshdesk is an online survey tool that lets you automate your work, and has multiple support channels. Being a cloud-based software, this tool is easy to use and can ensure efficient business by doing the work faster and smoother. 

Our view: 

As a cloud-based online survey tool, Freshdesk helps you to create powerful surveys to gather customer feedback. But, it is quite costly per user. So, explore the platform thoroughly by using its free trial before signing up for a paid option. The tools and their automation is found to be inefficient by some of their customers. Moreover, more integrations and marketplace apps are required.

9. Zendesk

As a versatile online survey tool, Zendesk is best used to collect customer feedback. It not only collects the data from customer interaction but also leverages it. This tool is easy to use and allows you to create surveys in 40 different languages.  

Our view: 

Zendesk is an amazing customer success tool but its dashboard configuration and filters annoy customers. The templates they provide are limited. Another thing this tool lacks is that it doesn’t support recordings in Stereo format. 

10. Typeform

Typeform survey tool works smoothly on all devices and its enhanced data analysis makes it a good choice. Its user interface is unique and shows only one question at a time. And the fact that it allows complex market research surveys makes it one of the best online surveys available in the market.

It’s best suited for small businesses and best used for survey popups, polls, survey widgets, and forms

Our view: 

Though it has positive sides, according to the reviews from Getapps and Trustradius, the most common setback of using the tools is that it has very poor customer service and doesn’t save any of the ongoing survey details. Also, it doesn’t provide flexibility in the form design.  

11. Jotform

This is one of the leading creative online form builders, which is best for generating leads, distributing surveys, and collecting payments. Its simple user interface makes it easy to use and the centralized inbox allows you to keep all the forms and submissions in one place. 

The tool is best suited for small to big businesses and the drag-and-drop option allows designing surveys, forms, and quizzes quickly.

Our view: 

Like Typeform, this tool also lacks providing customer service. On top of that, it also lacks API support and doesn’t allow integration with other apps. 

12. Zoho Survey

Zoho surveys is a relatively new tool in the market but it’s highly user-friendly and easy to use, making it a worthy adversary for other online survey tools. It has a wide range of in-built templates to choose from, and the dedicated audience panel in the tool can help you find the right people and collect targeted responses. 

The tool is best suited for small to big businesses and is best used for website surveys, link surveys, and survey participant panels. 

Our view: 

As we said, it’s a relatively new tool and there are still key features missing. Though it provides a wide variety of templates, its customized option is limited even with paid plans. Also, it can’t handle complex requirements. 

13. Survs

Our last online survey tool is Survs, that not only helps you to create multiple surveys easily but also shares them across different platforms. This tool easily lets you customize the surveys. Also, you can create unlimited surveys and gather up to 200 responses per person.

Our view: 

Another online survey tool is Survs with which you can create simple and beautiful surveys. But, the user interface could be better. Also, you need to upgrade your plan to add graphics to your surveys. 

How to choose the best online survey tool for your business?

You have learned about the top online survey tools available, but how would you know the tool chosen is the best fit for your business requirements?

Well, here are  6 key factors that play a crucial role while selecting the perfect online survey tool. 

1. Easy to use: The platform that you are going to use should be user-friendly and easy to use by everyone in the organization. 
2. Integrations: The platform should allow multiple integrations so that you can manage surveys,  sync data, and can send surveys to different channels from a single platform. 
3. Multiple templates: The tool must consist of multiple templates of different surveys so that creating surveys can be quick and easy. 
4. Automation: To ease out your work, the platform should have the ability to automate some processes like real-time feedback, instant notification, text analysis of the received feedback, and more.
5. Customization: The best surveys can be created only when you will customize the survey by adding metadata.
6. Value for money: If your chosen software is budget-friendly and gives you excellent features, then go for it. If not, hunt more and compare and contrast what you need and what they’re giving. 😉

Keep these factors in mind while choosing the best online survey tool for your business. 

To sum up

You can use any of these tools to create surveys easily within a few minutes. But as you can see how we, SurveySensum, stand apart from the rest. 

With us, you can get real-time analysis, with multiple integrations. Also, only pay for the number of responses you want. SurveySensum offers transparent pricing with unlimited surveys, templates, and an all-in-one customizable dashboard.