10 CustomerGauge Alternatives to Redefine Customer Success

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesn’t have the perfect solution for every business.

Why not?

While it shines in NPS insights, CustomerGauge falls short in a few key areas. Its limited flexibility, complicated user management, and reliance on support for survey setup can slow things down and create inefficiencies.

If you’re looking for advanced features, greater scalability,  or a platform that aligns better with your unique customer needs and long-term CX goals, there are alternatives to CustomerGauge that may better suit your specific customer needs and long-term CX goals.

Let’s uncover them together, but let’s start with what this platform is.

What is CustomerGauge?

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. It helps businesses manage multi-contact, hierarchical customer structures.

Why Look for CustomerGauge Alternatives?

CustomerGauge offers powerful features, and while it’s great for many organizations, it might not be for yours. Here’s why businesses look for CustomerGauge alternatives:

1. Limited Flexibility & Cumbersome User Management: 

CustomerGauge is very NPS-driven, so other customer metrics like CSAT or CES are largely locked out to get a 360 view of customer satisfaction. On top of that, managing users within the platform can be a hassle, particularly as your team expands. The lack of a streamlined user management system can lead to inefficiencies, making it challenging to scale your operations smoothly.

Source: G2, CustomerGauge Review, Sep 11, 2024

2. Difficulty Setting Up Surveys: 

Many users struggle to set up new surveys without assistance from CustomerGauge’s support team, which can slow down the process and limit autonomy.

Source: GetApp, CustomerGauge Review

3. Limited Closed-Loop Functionality

The platform allows only one closed-loop per survey, which makes it difficult to track multiple drivers across different functional areas – especially if you have multiple service functions to monitor.

Source: GetApp, CustomerGauge Review

These limitations may leave you digging for CustomerGauge alternatives that provide more flexibility, ease of use, and more customization than you need from your solution for your business.

Comparison Table of Top 10 CustomerGauge Alternatives

So, if you’re wondering whether there is something more suitable that provides better functionality, flexibility, or the amount of money, you’re at the right place. Discover our list of the best CustomerGauge alternatives to fit your changing company’s current (and emerging) CX needs.

Top 10 CustomerGauge Alternatives in 2025

1. SurveySensum

SurveySensum is an AI-powered customer experience management platform designed to help businesses capture, analyze, and act on customer feedback in real-time. Trusted by industries like B2B, SaaS, Telecom, and NBFC, SurveySensum makes survey creation and distribution across multiple channels a breeze. Whether it’s NPS, CSAT, or custom feedback, the platform’s AI-driven sentiment and text analysis dive deep into customer insights, helping you understand their needs and respond faster than ever.

SurveySensum doesn’t just stop at gathering feedback – it takes things up a notch with its real-time ticketing system, ensuring no customer concern slips through the cracks. With its user-friendly interface, creating tailored surveys and delivering personalized experiences feel like a walk in the park. 

Need a helping hand? Their CX experts have your back, guiding you from start to finish. And when it comes to your data? SurveySensum’s top-notch encryption, access management, and regular security checks mean your information stays safe, sound, and exactly where it belongs.

Best Features

• User-friendly design for easy survey creation, customization, and deployment.
• Gather feedback through SMS, email, QR codes, and WhatsApp surveys.
• Identify sentiments, complaints, and trends for actionable insights with AI-powered text analysis.
• Address negative feedback instantly with real-time ticket generation.
• Design NPS, CSAT, CES, and more, tailored to your business needs.
• Get personalized guidance from CX experts for survey creation, analysis, and action plans.
• Journey-based survey dashboard for comprehensive analysis.
• Manage feedback from various sources in one centralized platform.

Pricing

The basic plan starts at $99/month, with a free version and trial offering 25 survey responses, unlimited surveys, users, touchpoints, and questions, plus website integrations.

From Insights to Action: Unlock the Power of Customer Feedback to Drive CX with SurveySensum!

2. ChurnZero

As one of the leading CustomerGauge alternatives, ChurnZero redefines how subscription businesses manage and elevate customer success. Designed with efficiency and scalability in mind, it helps Customer Success teams proactively address churn risks, maximize renewals, and unlock revenue opportunities. 

With features like health score monitoring, automated playbooks, and real-time alerts, ChurnZero empowers you to control the entire customer journey. Its robust integration capabilities and AI-powered insights ensure that your team has the tools to make informed decisions and deliver exceptional customer experiences.

Best Features

• Leverage NPS, CSAT, and CES surveys to capture real-time feedback 
• Monitor customer health with AI-powered churn scores
• Journey mapping with actionable milestones
• Connect seamlessly with over 60 platforms in your tech stack

Pricing: 

ChurnZero’s pricing is mainly determined by the number of users, with costs typically falling between $19,700 and $87,500.

3. SurveyMonkey

SurveyMonkey ranks pretty high among CustomerGauge alternatives. It combines the power of AI and machine learning to help you create smarter surveys, collect high-quality responses, and uncover insights faster. Recognized as one of the most popular platforms for surveys and forms, it offers the perfect balance between robust features and user-friendly design. 

Whether you’re measuring customer experience, tracking employee engagement, or conducting market research, SurveyMonkey has all the tools you need to gather high-quality responses with ease.

Best Features

• 25+ question types for tailored responses
• Recommends the best question types and autofill answer choices 
• Uses machine learning to review and score your survey
• Offers advanced skip logic based on multiple conditions

Pricing: 

SurveyMonkey offers various pricing options, including: 

• $25 per month plan for basic features 
• $75 per month plan that unlocks additional capabilities

4. Qualtrics

If you’re looking for CustomerGauge alternatives that focus on customer and employee experience, Qualtrics is a strong contender. It excels in experience management (XM), with its platform providing data management, analytics, and workflow capabilities. 

This enterprise software platform offers a robust suite of services, including survey design, advanced analytics, and detailed reporting features. Qualtrics stands out with its comprehensive approach to data collection and analysis, and easy-to-use drag-and-drop design, which makes it easy to create personalized surveys.

Best Features

• Ask the right questions with 100+ built-in question types and templates.
• Uncover trends and patterns in CX using behavior analytics.
• Monitor responses in real-time with the help of AI and machine learning.
• Listen and respond to customers using the Listening engine.

Pricing: 

Contact Qualtrics for detailed pricing.

5. Medallia

Among CustomerGauge alternatives, Medallia is a top contender in customer experience management, helping you capture feedback in real-time from all your customer touchpoints. What sets Medallia apart is its powerful AI that identifies hidden patterns in customer behavior, predicts their needs, and spots potential churn risks – then suggests actionable steps to keep them happy. And if you’re already using CRMs like Salesforce, you’re in luck – Medallia integrates seamlessly with top-tier platforms.

Best Features

• Monitor, analyze, and engage on social media
• Advanced sentiment analysis algorithm
• Integrate data from PoS, CRM, email, and ERP
• Uses AI and machine learning to analyze data, detect patterns, and predict behavior

Pricing: 

Contact Medallia for detailed pricing.

6. AskNicely

AskNicely is your go-to platform for mastering customer experience management and among robust CustomerGauge alternatives. It’s designed to bring feedback, insights, coaching, and service standards straight into the pockets of your frontline team. The platform automates the collection and distribution of customer surveys, pulling in valuable insights quickly. And when customers leave feedback, you can respond immediately, turning any negative experiences into positive interactions. 

Best Features

• Automated workflows for prioritizing and managing feedback
• Real-time feedback collection
• Multi-location support for easier management across teams
• Customizable reply templates for consistent communication

Pricing: 

Contact AskNicely for detailed pricing.

Leverage SurveySensum to Take Control of Insights with Role-Specific Dashboards and Instant, Actionable Reports!

7. SurveySparrow

SurveySparrow is the ultimate platform for transforming your customer experience with real-time feedback management. Whether you’re looking to boost customer satisfaction, build loyalty, or grow revenue, SurveySparrow has got you covered. Its easy-to-use, interactive surveys are designed to keep your customers engaged and give you the insights you need to take action – right when it matters most. It’s an ideal choice among other CustomerGauge alternatives for businesses seeking an intuitive, all-in-one solution for customer feedback and experience management.

Best Features

• Wide range of customizable question templates
• Click-free dashboard with advanced reporting filters
• Open-ended NPS follow-up questions
• Survey automation for recurring feedback collection

Pricing: 

Starts at $19/month

8. NICE

Among CustomerGauge alternatives, NICE is especially suited for companies looking to streamline their CX efforts with real-time, hyper-personalized surveys and detailed trend discovery. NICE, designed for both B2B and B2C enterprises, provides comprehensive insights into CX through a range of surveys that directly map to the customer journey. What makes NICE stand out is its unified approach to collecting, integrating, and analyzing customer feedback. It’s like having a complete toolkit for managing Voice of the Customer (VOC) data, all in one place. 

Best Features

• Omnichannel feedback collection, including website and in-app intercepts
• Real-time, contextual, and hyper-personalized surveys
• Text and speech analytics to spot trends early
• Voice insights with embedded call recording

Pricing: 

Contact NICE for detailed pricing.

9. ClientSuccess

ClientSuccess is a powerful customer retention and growth platform, making it a solid choice among CustomerGauge alternatives. It simplifies customer success by centralizing key data, so businesses no longer need to rely on multiple tools to manage customer relationships. With ClientSuccess, you can track every stage of the customer journey – from onboarding to renewal – and ensure customers are receiving the attention they deserve. 

Best Features

• Customer health score to assess customer satisfaction and engagement
• Renewal management to streamline subscription and contract renewals
• Customer segmentation to group customers by shared characteristics
• Task management for organizing and prioritizing actionable tasks
• Customer journey mapping for visualizing customer experiences

Pricing: 

$15,000, charged annually.

Deliver Exceptional CX Without the High Cost – Start with SurveySensum

10. Retently

Perfect for industries like SaaS, e-commerce, and finance, Retently helps you understand your customers better by gathering and acting on valuable feedback. Whether you’re looking to enhance your product, boost customer loyalty, or drive smarter decisions, Retently makes it easy with its simple-to-use interface and data-driven approach. It’s all about helping you take action based on what your customers really think, no guesswork involved.

Best Features

• Create, clone, and customize templates for all your survey needs
• Tailor your surveys based on customer behavior, demographics, and more 
• Send automated follow-up surveys based on how your customers respond

Pricing: 

Starts from $25/month 

We’ve covered a range of CustomerGauge alternatives, each offering unique features to enhance your customer experience—now it’s up to you to choose the one that drives your success forward!

Making the Right Choice Among CustomerGauge Alternatives

While CustomerGauge offers great features, it might not always be the best fit for your specific needs. When you compare CustomerGauge alternatives, your focus should be on what really matters to move your business forward, actionable insights and seamless customer engagement.

CustomerGauge offers a comprehensive platform for survey management, SurveySensum takes things a step further by providing multi-channel feedback collection, in-depth sentiment analysis, and real-time reporting. These powerful features empower your team to understand customer needs better, quickly address issues, and enhance overall satisfaction with ease. With SurveySensum, you not only gather data, but you also gain the ability to turn that data into meaningful actions that fuel growth and improve customer loyalty.

So, whichever platform you choose, make sure your goals align with the platform’s capabilities to ensure it drives the results you’re looking for.