“66% of customers expect companies to understand their needs and expectations” – finds a study by Salesforce after surveying 15,600 consumers.
Now this 66 converts to 10,296 customers. That’s an insane number!
That’s why it’s time to think beyond the “satisfied” and “dissatisfied” on your survey results. Your business needs to delve deeper into the “Whys” of customer sentiments and every nuance of their experience. Thanks to AI, modern-day AI-based survey solutions let you do that.
What are AI Survey Tools?
AI survey tools are powerful interpreters, analyzing vast amounts of survey data in real-time to provide actionable insights. These tools can uncover hidden sentiments and predict future customer behavior via NLP (Natural Language Processing) and machine learning models to help you create data-driven strategies.
This article will guide you to find the best AI survey tool for your business. We’ll delve into their standout AI features, weigh the pros and cons, and discuss pricing options. Let’s dive in.
Key Features of AI Survey Tools
Here are some features to look for in survey tools with AI.
1. Survey Automation:
AI survey tools automate the process of creating surveys, making the process intuitive, personalized, and quick. By leveraging AI, these tools recommend relevant question types, scale types, survey templates, etc based on your survey goals, making the design more effective.
2. Predictive Analytics:
AI survey tools excel in predictive analytics by anticipating customer behavior, predicting churn, and recommending strategies for improving customer satisfaction. By understanding patterns, businesses can take proactive measures, like retaining at-risk customers or enhancing loyalty among satisfied ones.
3. Real-time Dashboards:
AI survey tools elevate data visualization with real-time dashboards and customizable reports. This helps businesses track customer responses in real-time, identify trends, and generate detailed analytical reports.
4. Close the Feedback Loop:
AI tools also help act on feedback promptly with automated feedback loops. Real-time alerts notify teams about negative responses, enabling immediate intervention. Features like follow-up suggestions or workflows for different customer segments help close the loop on feedback efficiently.
Now, let’s take a sneak peek at the 9 best AI survey tools.
Top 11 AI Text Analysis Tools: A Quick Comparison
Here is a quick AI survey tools comparison in tabular format.
AI Survey Tool | Standout AI Feature | Ideal for | Free Trial (AI Features) | Pricing | G2 Rating |
SurveySensum | Text Analysis, Smart Reports | Medium to large size businesses | ✔️ | $99/ yearly. | 4.6/5 |
Typeform | Smart optimization, on-brand surveys | Enterprises & small businesses | ✔️ | $29/month | 4.5/5 |
QuestionPro | Advanced research capability, dynamic survey flow | Enterprises, small businesses, Research-oriented institutions & individual researchers | ❌ | $1188/yearly | 4.6/5 |
Fillout | Prompt-based surveys | Non-profits, schools, and small businesses | ✔️ | Contact the team | Not Available |
SurveySparrow | AI-survey builder, CogniVue | Businesses of all sizes | ❌ | $19 per month | 4.4/5 |
Qualtrics | Humanized insights, Unified Profile | Large enterprises, research-oriented institutions | ❌ | Contact their team | 4.4/5 |
SurveyMonkey | Sentiment analysis | Businesses of all sizes | ✔️ | $25 per month per user | 4.4/5 |
Qualaroo | Intuitive survey creation | For businesses looking to streamline product development, user experience, etc | ✔️ | $69 per month | 4.3/5 |
Qualaroo | Bias detection, word optimization | Businesses of all sizes | ✔️ | $29/ month | 4.5/5 |
Poll the People | iQ built-in survey intelligence, Predictive testing | Businesses of all sizes | ✔️ | $49/ month | 4.5/5 |
BlockSurvey | AI Chat Assistants, AI-enabled analysis | Businesses of all sizes | ✔️ | $690/year | 4.8/5 |
11 Best AI Survey Tools to Leverage Customer Feedback Smartly
We’ve researched and shortlisted the 9 best AI survey tools available. Here’s a detailed comparison to help you choose the perfect tool for gaining deeper customer insights.
1. SurveySensum
SurveySensum is a powerful and affordable AI survey tool that helps businesses transform the way they gather and analyze feedback data. The tool is particularly popular amongst automotive, B2B, SaaS, Telecom, and NBFC industries.
SurveySensum harnesses AI to delve deeper into customer feedback and unlock hidden data from your surveys. All you need to do is gather customer feedback or upload some and watch it analyze thousands of open-ended responses automatically and predict customer behavior – in mere seconds! By using NLP it uncovers hidden emotions and themes within the text.
This AI survey tool aims to transform your feedback into revenue by leveraging actionable feedback that directly impacts your bottom line.
Best AI Capability
- Sentiment Analysis: Be it 10 or 1000s of feedback, find out what each of your customers feels in real-time. Uncover hidden sentiments from raw, unstructured data with text analytics.
For instance, you can analyze how many customers are dissatisfied, the reason behind their dissatisfaction, and the common factor that links all of these customers. These capabilities enable you to make a data-driven decision.
- Predict Customer Behavior: Train models for use cases and watch them dynamically evolve to learn, adapt, and match keywords and tags in real-time as new data flows in, extracting key themes and insights from the feedback.
- Intelligent Real-time Reports: Transform your qualitative feedback into actionable insights. Real-time reports pinpoint customer sentiment drivers, identify behavioral patterns, and predict future trends. This empowers you to make proactive decisions and close the feedback loop efficiently.
- Identify Key Drivers: Identify the key drivers of customer satisfaction or dissatisfaction and take prioritized action on the most impactful areas that will drive quantifiable improvements.
Popular Features
- Pre-built Templates: SurveySensum offers a library of 100+ customizable templates, designed for NPS, CSAT, CES, CSI, ENPS, Product Onboarding, and more—empowering you to send surveys efficiently that are well-designed.
- Text Analytics Software: Customers’ favorite AI feature, text analytics, allows users to automate tagging and categorizing feedback into relevant groups within seconds. This capability also generates detailed reports on customer trends after analyzing feedback in real time.
- Dedicated CX expertise: The platform assigns dedicated CX experts who will help you create relevant surveys, analyze insights, and take the right measures to solve identified challenges via full-fledged workshops.
- Multi-lingual surveys: Curate questions in the language that your respondents prefer, thanks to its intuitive language editor. All you have to do is simply select the language from a list of 100!
→ Read more on robust and intuitive NPS software!
Pros:
- Easy to use
- Efficient AI-enabled text analysis
- Seamless Integrations
- Exceptional customer support with <2 hours SLA
- Ad-hoc research on the same platform
- Affordable with transparent pricing (offers a plethora of features for each plan)
- Customizable industry-specific survey templates
Cons:
- Certain app integrations are yet to feature, but the support team can help you integrate with any missing apps upon request.
Ideal for:
Medium to large size companies
Pricing:
Basic pricing plan starts at $99/yearly.
Free Trial for AI Features:
Available
Leverage Surveysensum’s Smart AI to Extract Smart Insights and Predict Future Trends
2. Typeform
Typeform, the ever-popular survey tool, now utilizes AI to rapidly customize and optimize forms. The tool excels in crafting visually appealing forms that match your brand’s aesthetic. With AI-generated tips, it streamlines the optimization process, ensuring your forms are not only easy on the eyes but user-friendly as well.
Best AI Capability
- Predictive Analysis: Typeform predicts what the respondent needs and modifies questions to make them more personalized and relevant.
- On-Brand AI Survey: Say goodbye to the manual task of branding surveys. Typeform’s machine learning model will take cues from your website and craft forms and surveys that align with your brand.
- Smart Optimization: Typeform offers AI-driven insights and recommendations for optimizing your surveys, thereby enhancing participant involvement and completion rates.
Popular Features
- Video Surveys: Typeform’s video surveys help you gather customer feedback through asynchronous and interactive videos, boosting trust and customer relationships.
- Refined Questioning: Typeform helps you improve your questionnaire in real-time via AI insights to strengthen the quality of responses.
- Conversion tracking: The tool sets up conversion tracking for your forms by adding Google Tag Manager or Facebook Pixel ID code snippets.
Pros:
- Appealing form templates
- Intuitive UI
- Excellent branding functionality
Cons:
- Basic reporting feature
- Integrations are not that seamless
- Quite expensive plans with minimal offerings
Ideal for:
Enterprises & small businesses
Pricing:
Basic Plan starts at $29/month on a yearly basis
Free Trial for AI Features:
Available
3. QuestionPro
QuestionPro’s generative AI tool, QxBot facilitates survey creation on any topic within seconds. This AI tool is natively built into QuestionPro’s survey platform. You can create conversational surveys, add logic to the questionnaire, and extract insights from surveys effortlessly with QuestionPro’s AI tool.
Best AI Capabilities
- Access global audiences via multilingual surveys: QXBot utilizes machine learning to adapt to needs, enabling you to conduct research with global audiences in their preferred languages while focusing on your specific interests.
- Advanced research capability: This tool lets you build and optimize research surveys and set guidelines effortlessly, thus making your research easier with conversational AI.
- Dynamic Survey flow: QxBot surpasses simple question creation by customizing question types and logic flows based on respondent interaction. This results in a more engaging survey experience for respondents.
Popular Features
- Survey Logic: From compound and delayed logic to branching and extraction, QuestionPro offers 10+ survey logic methods to customize your survey flow to give a personalized experience to your respondents.
- Question Types: QuestionPro lets you leverage a myriad of question types like Open-ended questions, multiple choice type questions, matrix table questions, rating questions, and more.
- QXBot surveys: QuestionPro AI uses its proprietary generative AI engine alongside ChatGPT to swiftly create efficient surveys in two simple steps. All you have to do is define your research topic and generate survey questions.
Pros:
- Swift and improved AI question suggestions
- Quick customer service
- User-friendly Interface
Cons:
- QXBot primarily caters to research surveys
- Advanced features have a steep learning curve
- Pricey option
- Free Plan comes with a lot of limitations
Ideal for:
Enterprises, small businesses, Research-oriented institutions, healthcare organizations, & individual researchers
Pricing:
The basic plan starts at $1188 on an annual basis.
Free Trial for AI Features:
Not Available
4. Fillout
Considering that ChatGPT is transforming ecommerce, Fillout – an AI survey tool – can integrate with it to help you create customizable surveys with simple prompts. It not only helps you craft the entire survey in seconds but also creates introductions for your surveys to set a context for your respondents.
Best AI Capability
- Prompt-based surveys: You can prompt Fillout’s AI survey tool to create surveys and pertaining introductions.
- AI-driven Design: Fillout’s AI feature generates forms to match your brand. Just input an image that represents your brand to create a form that matches the color scheme.
- Language optimization: This AI feedback tool analyzes the language and effectiveness of your question to craft effective surveys.
Popular Features:
- Question Types: Leverage 40+ highly customizable question types of Fillout to quickly create smart surveys.
- Payment Gateway Integration: Collect payments through Fillout forms secured by Stripe, ensuring a seamless and secure transaction process for your customers directly within the form.
Pros:
- Facilitates quick survey creation
- Extensive customization abilities
Cons:
- Survey relies heavily on the prompts given
Ideal for:
Non-profits, schools and small businesses
Pricing:
Contact the team for pricing details.
Free Trial for AI Features:
Available
5. SurveySparrow
SurveySparrow is yet another AI feedback tool that focuses on providing interactive and conversational experiences through surveys. You can craft surveys in seconds using SurveySparrow’s AI-powered forms and streamline your data collection process.
Best AI Capability
- Smart Survey Creation: SurveySparrow lets you craft personalized surveys swiftly with its AI survey builder. All you have to do is enter a prompt.
- Analyze data via CogniVue: CogniVue is SurveySparrow’s intelligent data analysis feature that helps you make actionable decisions by smartly analyzing unstructured text feedback. It spots key drivers and sentiments of customer discussions and suggests the areas that need attention.
Popular Features:
- Chat-like Surveys: SurveySparrow allows you to set up a chat-like interface for your surveys to offer a mobile-first experience to respondents and boost the engagement quotient.
- Offline Surveys: This tool enables you to collect feedback from your audience even without an internet connection.
- AI-Survey Builder: Create intelligent surveys with the help of AI in a few seconds and facilitate smart analysis of feedback.
Pros:
- Efficient skip logic
- Deeper data insights via CogniVue
- Easy to Use
Cons:
- Quality of the survey heavily depends on the user prompts
- Basic pricing plan comes with very limited functionalities
- Cluttered reports
Ideal for:
Businesses of all sizes
Pricing:
The Basic Plan starts at $19 per month.
Free Trial for AI Features:
Not Available
6. Qualtrics
Qualtric’s XM Platform utilizes AI to capture feedback, analyze them, and convert complex behaviors and sentiments into clear, actionable insights, to enable decisions that positively impact the business.
Best AI Capability
- Humanized Insights: Qualtrics explores customer, and prospect sentiments in depth to uncover humanised insights. The tool helps you understand customer preferences, anticipate their needs and proactively make actionable decisions to boost their experience.
- Unified Profile: Qualtrics Experience ID (xID) builds a comprehensive profile of individual customers by collecting all their feedback and other interactions, thus linking all experience data points. This helps you identify gaps, friction points, and areas for improvement, enabling you to deliver personalized experiences to each individual.
Popular Features:
- XM Discover: XM Discover gives a complete picture of what your audience feels about your brand by analyzing every channel and interaction to uncover insights.
- iQ: Driven by NLP and machine learning, iQ helps you make clear, informed decisions by transforming a large chunk of raw feedback into powerful insights.
- Action Recommendations: With Qualtrics, you can analyze data and send the recommended actions to the right teams.
Pros:
- Smart survey logic and branding
- Responsive customer support team
- In-depth customer feedback analytics
Cons:
- A very pricey option
- Complex interface, not very easy to use
- AI functionalities come with a steep learning curve
- Caters mostly to large enterprises
Ideal for:
Large enterprises and research-oriented institutions
Pricing:
Contact their team to get a quote.
Free Trial for AI Features:
Not Available
With SurveySensum’s intuitive and easy-to-use interface, say goodbye to complexity and start creating surveys effortlessly and efficiently!
7. SurveyMonkey
The ubiquitous SurveyMonkey partnered with OpenAI to create SurveyMonkey Genius, one of the first AI-powered survey tools to swiftly create efficient surveys at scale, gather high-quality responses, analyze surveys, and trace learnings.
Best AI Capability
- Build with AI: Choose from one of SurveyMonkey Genuis’s sample prompts or write your own to create a detailed survey in less than 30 seconds, powered by GPT.
- Question & Answer Genius: SurveyMonkey recommends the best question type for your survey as soon as you type a question. The smart questions can help you eliminate bias and capture accurate data.
- Sentiment Analysis: This AI feedback tool powered by NLP, delves deeper into survey responses to trace customer sentiments and categorize them.
Popular Features
- Survey Logic: This feature makes sure that only a relevant set of questions reaches individual respondents so that the survey flow is smooth and the engagement rate increases.
- Question Types: Select from a myriad of question types and hundreds of questions to find the right question faster.
- Templates: SurveyMonkey offers 400+ customizable pre-built survey templates curated by survey experts.
Pros:
- Efficient AI-powered survey optimization
- Easy to set up
Cons:
- Unstable server capabilities
- Steep pricing
- Unreliable customer support
Ideal for:
Businesses of all sizes
Pricing:
The basic plan starts at $25 per month per user
Free Trial for AI Features:
Available
8. Zonka Feedback
Zonka Feedback, a leading survey platform, empowers businesses to gather customer insights efficiently through multi-channel surveys. With intuitive design and powerful analytics, Zonka Feedback streamlines feedback collection to boost customer satisfaction and engagement.
Best Capabilities
- Real-Time Feedback Reporting: Get instant insights with real-time data analysis and live dashboards, enabling you to monitor customer sentiment and take immediate action to improve their experience.
- Branded Surveys: Fully customize surveys with your brand’s colors, logos, and fonts, creating a cohesive and professional experience that encourages more authentic feedback from your customers.
- Survey Automation: Automate feedback collection and follow-ups after key interactions, ensuring continuous, hands-off data gathering while keeping customers engaged and satisfied.
Popular Features
- Multi-Channel Feedback Collection: Gather feedback seamlessly across multiple channels, including Email, SMS, Web, and Mobile apps. This ensures you reach customers wherever they are, increasing response rates and capturing diverse perspectives at every touchpoint.
- Advanced Survey Customization with Templates: Create tailored surveys with ease using a variety of ready-made templates. Customize questions, design, and logic to fit your specific needs, ensuring that your surveys resonate with your audience and provide actionable insights.
- Feedback Segmentation for Personalized Insights: Organize and segment feedback based on demographics, responses, or custom criteria. This allows you to gain more personalized insights, track trends, and make data-driven decisions tailored to specific customer groups.
Pros:
- Easy-to-use interface.
- Multi-channel support.
- Real-time analytics.
Cons:
- Advanced features locked in higher plans.
- Limited design customization in lower plans.
Ideal for:
Businesses of all sizes.
Pricing:
Starts at $24/month (Growth Plan, billed annually).
Free Trial for AI Features:
Available.
9. Qualaroo
Qualaroo is a user feedback and survey platform designed to help businesses collect actionable insights directly from their customers. It integrates AI capabilities, such as sentiment analysis and intelligent question suggestions, to streamline the feedback process.
Standout AI Text Analysis Features
- Contextual Surveys (Nudges): Qualaroo’s AI triggers surveys to be automatically based on user actions, ensuring questions are highly relevant and increasing response rates.
- Wording Optimization and Bias Identification: Qualaroo AI capabilities analyze your questions, identify areas of improvement, and suggest changes to wording to ensure clarity and maximize response rate.
Most Popular Features
- Integrations: It integrates with advanced tools like IBM Watson for deeper text analysis, making it ideal for understanding nuanced feedback.
- Sentiment Analysis: Built-in AI analyzes open-ended responses to determine customer sentiment, providing a quick understanding of feedback.
Pros:
- Multi-channel distribution
- Real-time feedback analysis
- Easy to Use
Cons:
- Learning curve
- Lack of nuanced filters and sorting options
Ideal for:
Businesses of all sizes
Pricing:
The Basic Plan starts at $69 per month.
Free Trial for AI Text Analysis:
Available
10. Poll the People
Poll the People is an AI-enabled survey tool that is powered by OpenAI which enables it to deliver a better experience throughout the survey process and data analysis process. By leveraging AI capabilities, it focuses on enabling users to conduct fast, affordable, and insightful surveys or A/B tests to make informed decisions.
Standout AI Text Analysis Features
- iQ Built-in Survey Intelligence: The tool analyzes every aspect of your survey process, providing you with recommendations for wording optimization and identifying bias.
- Predictive Testing: It helps predict user behavior by analyzing poll results, enabling smarter decisions in marketing and product development.
Most Popular Features
- Text Analysis: AI capabilities summarize large datasets, highlighting key insights like sentiment and user preferences.
- Optimized Question Design: AI suggests and helps you improve survey questions to ensure clarity and effectiveness.
Pros:
- Real-time feedback analysis
- Automated insights and reports
- A/B testing
Cons:
- Some AI capabilities can be expensive
- Limited integration capabilities
Ideal for:
Businesses of all sizes
Pricing:
The Basic Plan starts at $49 per month.
Free Trial for AI Text Analysis:
Available
11. BlockSurvey
Blocksurvey is an AI survey tool that is privacy-focused and is designed to help individuals and organizations securely collect data. It stands out for its commitment to user privacy and data ownership, leveraging blockchain technology and AI to provide a safe and intuitive experience.
Standout AI Text Analysis Features
- AI Chat Assistants: It guides users in creating, editing, and customizing surveys through conversational AI interactions.
- AI-powered Analytics: It leverages AI capabilities for thematic analysis and sentiment analysis.
Most Popular Features
- Automated Survey Design: AI helps create well-structured surveys by suggesting questions and improving wording for clarity and effectiveness.
- Multi-channel Feedback: The tool shares and gathers feedback via multiple channels like email, chat, etc.
Pros:
- Enhanced privacy
- Uses blockchain technology that allows users to create secure and private surveys
- Advanced customization
Cons:
- Limited branching capabilities
- Can be expensive
Ideal for:
Businesses of all sizes
Pricing:
The Basic Plan starts at $690/year.
Free Trial for AI Text Analysis:
Available
Let’s now explore some benefits of using AI survey tools for your business.
Benefits of Using AI Survey Tools
AI survey tools provide businesses with an intuitive, fast, efficient, and streamlined way to analyze data, offering numerous benefits. Here are the key benefits of AI in surveys.
1. Enhance Efficiency:
AI survey tools leverage automation for survey creation, survey distribution, and analysis, reducing time and effort and allowing teams to focus on strategic initiatives.
2. Analytical Insights:
AI-enabled text and sentiment analysis and trend identification help uncover patterns and root causes that traditional analysis methods might miss.
3. Personalization:
With dynamic question flows and tailored surveys, AI survey tools ensure respondents receive relevant and engaging experiences.
4. Predictive Analytics:
These survey tools leverage AI and machine learning to anticipate customer needs, predict churn, and identify growth opportunities. By understanding future trends and behaviors, organizations can make proactive decisions to improve customer satisfaction and loyalty.
5. Scalability and Flexibility:
Whether you’re collecting data from a small group or millions of respondents globally, these tools are designed to handle large-scale feedback collection effortlessly.
How to Choose the Right AI Survey Tool
Choosing the right AI survey tool can be a tough decision, but it doesn’t have to be if you keep in mind these essential features to look for in the tool you want to invest in.
1. Ease of Use:
With AI-enabled features, things can get a bit hard to understand and the learning curve can delay implementation and hinder adoption across teams. So, choose a tool that has an intuitive easy-to-use, and understandable user interface.
2. Integrations:
Ensure the AI survey tool integrates seamlessly with your existing systems, such as CRMs, customer support platforms, and analytics tools. This ensures feedback becomes part of your broader business intelligence ecosystem.
3. Cost and ROI:
Assess the tool’s pricing structure and compare it with the value it offers. Consider how features like automation and advanced analytics can save costs and generate actionable insights to drive ROI.
4. Support:
Responsive customer support via multiple channels is an important aspect of choosing the right AI survey tool. Choose a tool that provides reliable, 24*7, accessible, and responsive support.
5. Free Trials and Demos:
Test the AI tool through free trials or live demos to evaluate its functionality and user-friendliness. This hands-on experience can help you determine if it’s the right fit for your organization.
How To Create a Survey with SurveySensum Feedback’s AI Survey Editor?
Here’s how you can create effective surveys with SurveySensum’s AI-enabled survey editor.
- Step 1: Log in to your SurveySensum account.
- Step 2: Choose a survey template or click on “Start from scratch” to create custom surveys.
- Step 3: Customize your survey templates. The AI-enabled survey editor lets you create your survey within minutes. Customize the survey as per your brand requirements.
Which AI Survey Tool Should You Choose?
There sure are a lot of good options for AI survey tools and we did collate the top 11 AI survey tools. However, you cannot just choose any of the tools from above. Isn’t it? So, how do you go about it?
Jot down your requirements, goals, and budget. Then, compare it with the features and pricing of the given AI feedback tools. Choose the one that checks all the boxes. You can then deliver exceptional experiences via well-built surveys and see your business reach new heights.
Choose SurveySensum, sign up for free, and explore our tool. You’ll discover a suite of responsive features and receive step-by-step guidance from our CX experts!
Frequently Asked Questions
AI survey tools go beyond basic data collection and analysis by leveraging AI-enabled advanced features like sentiment analysis, predictive analytics, etc. These features can automate the process of creating surveys, identifying trends and patterns, analyzing responses in real time, etc.
2. Are AI survey tools secure for sensitive data?
Yes, most AI survey tools prioritize data security by adhering to industry standards and regulations like GDPR, HIPAA, and CCPA.
Features like sentiment analysis and predictive modeling are based on advanced algorithms, reducing human bias and increasing reliability. However, the accuracy may vary depending on the quality of data inputs and the specific AI capabilities of the tool.
Some of the top AI-powered survey software are SurveySensum, Zonka Feedback, SurveyMonkey, etc.